---
type: JobPosting
title: Founding Go-to-market
company: Craft
companyWebsite: "https://craft.do"
category: product-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
market: USA
postedAt: 2026-05-07
applyUrl: "https://wellfound.com/jobs/3708503-founding-go-to-market?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic"
canonical: "https://www.growthtalent.org/jobs/product-marketing/craft/founding-go-to-market-craft"
---

# Founding Go-to-market

**Craft** · New York, NY

Craft is the AI sales engine for the trillion-dollar home services industry. Our AI analyzes every customer interaction across the customer journey and uses that rich context to create differentiated agents that book new appointments, sell new opportunities, and expand existing customer bases.



We've signed some of the largest enterprises and PE consolidators in the space without a dedicated GTM team. Without external funding. Profitably. Now we're looking for someone to build the pipeline engine.



What You'll Do




Capture attention and convert it - own the full funnel 
Collaborate with CEO to refine our story and positioning 
Build the GTM foundation to get us from 7-figure ARR to 8-9 figure ARR
Run experiments across channels - outbound, content, events, paid. 
Bridge marketing, sales, and customer success - create loops for acquisition and retention
Travel to conferences to pitch Craft and book qualified demos


Who You Are




Early-stage experience, you've built something from near-scratch, not just managed existing systems
Strategic storyteller, you understand the buyer and know how to position a product
Experimentation mindset, you design tests, analyze data, and iterate quickly
Cross-functional operator, comfortable bridging marketing, sales, and product
Scrappy, you do a lot with limited resources. Generalist who can go deep when needed.
Willing to be in NYC 5 days a week


Why Join Us




Shape GTM at a category-defining AI company in an industry that's powering the backbone of America
Customers are renewing, expanding, and referring, you're pushing on an open door
Competitive base + uncapped commission + generous equity 
Work directly with our founders and accelerate your career. Path to Head of Growth.

[Apply →](https://wellfound.com/jobs/3708503-founding-go-to-market?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic)

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Canonical: https://www.growthtalent.org/jobs/product-marketing/craft/founding-go-to-market-craft