---
type: JobPosting
title: Digital Performance Marketing Lead
company: John Varvatos
category: performance-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York County, NY
salaryMin: 95000
salaryMax: 95000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://www.peoplebank.com/pbank/owa/pbk24w12.main?p=bfjlnZocgbgcgn3ouxLrrLnaodfibbfbn&r=INDEED"
canonical: "https://www.growthtalent.org/jobs/performance-marketing/john-varvatos/digital-performance-marketing-lead-john-varvatos"
---

# Digital Performance Marketing Lead

**John Varvatos** · New York County, NY

<!--rich-->{"tags":["Performance Marketing","Paid Social & Search","Ecommerce","Luxury Retail","New York","$95K","Full-time"],"challenge":"John Varvatos is scaling its digital presence across a global brand with rock n roll DNA. You'll own the performance marketing engine driving ecommerce revenue while partnering with a London-based leadership team and cross-functional stakeholders in one of retail's most competitive verticals.","objectives3m":["Audit current paid search, Meta, and programmatic campaigns; identify quick wins to improve ROAS by 15-20%","Establish weekly reporting cadence with stakeholders showing trading ROI, media spend efficiency, and KPI trends","Launch 2-3 A/B testing cycles on audience targeting, creative refresh, and bid strategies across Google Ads and Meta","Map affiliate and partner ecosystem; build 3-5 active relationships with performance-aligned partners"],"objectives6m":["Deliver sustainable 25%+ improvement in customer acquisition cost (CAC) vs. baseline through optimized bidding and targeting","Own full-funnel performance roadmap: align paid search, social, email, and display budgets against ecommerce trading calendar","Implement advanced analytics dashboards tracking CTR, conversion rate, AOV, and ROAS by channel and cohort","Scale top-performing campaigns while sunsetting underperformers; grow overall digital media ROI by 30%+"],"kpis":[{"metric":"Return on Ad Spend (ROAS)","description":"Revenue generated per dollar spent on paid campaigns; primary north star for budget allocation and channel performance."},{"metric":"Customer Acquisition Cost (CAC)","description":"Average cost to acquire a new customer; optimized through targeting refinement and bid strategy tuning."},{"metric":"Click-Through Rate (CTR)","description":"Percentage of impressions resulting in clicks; indicates ad relevance and creative quality."},{"metric":"Conversion Rate","description":"Percentage of clicks converting to purchases; direct measure of campaign effectiveness and landing page quality."},{"metric":"Media ROI (Trading ROI)","description":"Net profit generated from media spend relative to total investment; communicates business impact to leadership."}],"tools":["Google Ads","Meta Ads Manager","Google Analytics","Programmatic ad platforms","Affiliate tracking platforms","CRO tools","Email marketing platforms","Data visualization/BI tools"],"team":{"manager":"Head of Performance Marketing (London-based)","current":"Cross-functional: creative teams, ecommerce, merchandising, affiliate partners","hiring":"New full-time lead role reporting to London; backfill or growth hire"},"compensation":{"salary":"$95K base","variable":null,"equity":null,"remote":"On-site, New York County, NY"},"benefits":["Career development and growth opportunities within ambitious brand","Collaborative culture with respect and fairness at core","Fast-paced, entrepreneurial environment with shifting priorities","Access to global leadership team and cross-functional collaboration","Brand custodian role with creative input and strategic ownership"],"company":{"about":"John Varvatos is a luxury fashion and lifestyle brand known for rock n roll aesthetic and heritage menswear. The company is scaling globally with ambitious growth plans and a culture rooted in passion, creativity, and individual contribution.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Rock n roll, creative, passionate, respectful, fair; emphasis on individual growth and contribution to shared goals"},"forYouIf":["You've managed $500K+ annual media budgets across Google Ads and Meta with proven ROAS improvements","You live and breathe paid search, paid social, and programmatic-and can explain bid strategies in your sleep","You're comfortable with data ambiguity; you dig into Google Analytics, build dashboards, and translate insights into action","You thrive in cross-timezone collaboration and can work autonomously while influencing stakeholders in London and New York","You've shipped CRO experiments, optimized CAC, and genuinely care about brand positioning-not just clicks"],"wontWorkIf":["You've only done brand awareness or top-funnel campaigns; this role demands direct-response performance DNA","You need a fully remote setup-this is on-site in NYC, reporting to a London-based leader across time zones","You prefer stability and predictable processes; John Varvatos is fast-paced and entrepreneurial with shifting priorities"],"interviewProcess":[{"step":"Initial Screening","detail":"Conversation on background, paid media experience, and familiarity with luxury/retail ecommerce"},{"step":"Performance Deep Dive","detail":"Technical discussion of past campaigns, ROAS improvements, testing frameworks, and tool proficiency"},{"step":"Case Study / Strategy","detail":"Present approach to optimizing a hypothetical or real campaign; walk through targeting, creative, and measurement strategy"},{"step":"Cross-Functional Fit","detail":"Conversation with Head of Performance Marketing (London) and ecommerce/merchandising stakeholders on collaboration style"}]}

[Apply →](https://www.peoplebank.com/pbank/owa/pbk24w12.main?p=bfjlnZocgbgcgn3ouxLrrLnaodfibbfbn&r=INDEED)

---

Canonical: https://www.growthtalent.org/jobs/performance-marketing/john-varvatos/digital-performance-marketing-lead-john-varvatos