---
type: JobPosting
title: Director Acquisition & Performance Marketing
company: Autodesk
companyWebsite: "https://autodesk.com"
category: performance-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://autodesk.wd1.myworkdayjobs.com/Ext/job/San-Francisco-CA-USA/Director-Acquisition---Performance-Marketing_26WD96731-2?src=JB-10065&source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/performance-marketing/autodesk/director-acquisition-performance-marketing-autodesk"
---

# Director Acquisition & Performance Marketing

**Autodesk** · New York, United States

<!--rich-->{"tags":["Performance Marketing","Director Level","$180K-$220K","Enterprise SaaS","On-site NYC","Full Funnel"],"challenge":"Autodesk is looking for a performance marketing leader to build and scale a data-driven acquisition engine from the ground up. You'll own the full funnel-from media strategy and creative testing to analytics and ROI-across a massive global software platform serving millions of designers and engineers.","objectives3m":["Map current acquisition stack across channels (paid social, search, affiliates, influencers); identify gaps and establish baseline CAC/payback metrics","Build acquisition governance framework with weekly/monthly/quarterly operating rhythms and cross-functional alignment with Paid Media, Product Marketing, and Creative teams","Launch 3-5 performance creative tests across top-performing channels with clear success criteria and measurement plans","Define full-funnel KPI dashboard tracking first-touch attribution, mid-funnel efficiency, and LTV impact beyond first conversion"],"objectives6m":["Scale winning creative concepts and offers across regions; document 5+ repeatable growth playbooks with clear SOPs","Optimize media mix allocation across channels; demonstrate 15-20% improvement in blended CAC or payback period vs. baseline","Build and operationalize high-velocity test-and-learn creative engine; achieve 2+ iterations per month with data-informed decisions","Partner with Marketing Insights & Analytics to model lifetime value impact; establish framework balancing short-term ROAS with long-term unit economics"],"kpis":[{"metric":"Blended CAC & Payback","description":"Track cost per acquisition and months to payback across all channels; optimize for efficiency while maintaining growth targets."},{"metric":"Full-Funnel Attribution","description":"Measure first-touch, multi-touch, and incrementality; understand true acquisition impact beyond last-click conversion."},{"metric":"Creative Test Velocity","description":"Number of performance creative tests launched per quarter; conversion lift vs. control; winning concept replication rate."},{"metric":"Campaign ROI & Spend Pacing","description":"Actual spend vs. budget; ROI vs. target; efficiency tradeoffs by channel, region, and product line."},{"metric":"Lifetime Value (LTV) to CAC Ratio","description":"Ensure acquisition efficiency supports long-term profitability; balance short-term conversion wins with sustainable unit economics."}],"tools":["Paid media platforms (Google Ads, Meta, LinkedIn)","Analytics & attribution (likely Mixpanel, Amplitude, or custom CDP)","Creative management & DAM tools","Marketing automation & CRM","Testing platforms (Optimizely or similar)","BI tools (Tableau, Looker, or internal stack)","Project management (Asana, Jira, or Salesforce)","Audience/data platforms"],"team":{"manager":"Likely VP of Marketing or Chief Marketing Officer","current":"Paid Media leadership, Creative team, Marketing Insights & Analytics, Digital/Ecommerce partners, Brand & Creative, Agency relationships","hiring":"New strategic role to scale acquisition; reports to senior marketing leadership"},"compensation":{"salary":"$180K-$220K base","variable":"Likely 20-30% performance bonus tied to acquisition metrics","equity":"Equity package standard for director-level at public software company","remote":"On-site in New York, NY; Full-time"},"benefits":["Comprehensive health, dental, vision coverage","401(k) with company match","Equity grants + performance bonuses","Professional development & conference budget","Flexible paid time off"],"company":{"about":"Autodesk is a $15B+ public software company powering design, engineering, and construction workflows for millions of professionals globally. Their platform (AutoCAD, Revit, Fusion 360, etc.) is mission-critical for architects, engineers, and manufacturers. They're aggressively scaling digital/SaaS acquisition to drive predictable, high-margin growth.","founded":1982,"headcount":"~12,000+","funding":"Public (ADSK)","customers":"Millions of designers, engineers, construction professionals globally","culture":"Enterprise software scale with startup rigor; data-driven, test-and-learn mindset; cross-functional complexity"},"forYouIf":["You've scaled full-funnel performance marketing at a B2B SaaS or enterprise software company (ideally $100M+ ARR); you speak CAC, LTV, payback, and unit economics fluently","You're comfortable owning media strategy, creative testing, and analytics simultaneously-not just one pillar; you partner effectively with agencies and internal creative teams","You obsess over experimentation and data; you build playbooks, not one-off campaigns; you can spot signal in noisy multivariate tests","You thrive in complex, cross-functional environments; you can influence without authority and translate exec revenue targets into concrete acquisition roadmaps","You've managed $5M+ annual acquisition budgets and can articulate the tension between blended ROAS and long-term unit economics"],"wontWorkIf":["You're a brand marketer at heart; this role is pure performance and measurement, not storytelling or brand awareness optimization","You prefer stability and predictable execution; this is a build-from-scratch role requiring strategic leadership, testing rigor, and operational change management","You can't get excited about spreadsheets, attribution modeling, and weekly performance reviews; measurement and governance are core to success here"],"interviewProcess":[{"step":"Recruiter Screen","detail":"20 min; confirm acquisition background, team leadership experience, and general fit for director-level complexity"},{"step":"Hiring Manager (Head of Paid Media or Marketing Leader)","detail":"45-60 min; dive into acquisition strategy, creative testing philosophy, cross-functional leadership, and how you'd approach scaling their engine"},{"step":"Cross-Functional Panel","detail":"60 min; meet with Product Marketing, Analytics, Ecommerce, or Creative leaders; assess collaboration style and strategic thinking"},{"step":"Case Study or Strategy Exercise","detail":"Take-home or live; analyze acquisition data, propose testing roadmap, or develop funnel optimization strategy"},{"step":"Executive Interview","detail":"30-45 min with CMO or VP of Marketing; alignment on vision, growth strategy, and company priorities"}]}

[Apply →](https://autodesk.wd1.myworkdayjobs.com/Ext/job/San-Francisco-CA-USA/Director-Acquisition---Performance-Marketing_26WD96731-2?src=JB-10065&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/performance-marketing/autodesk/director-acquisition-performance-marketing-autodesk