---
type: JobPosting
title: Marketing Operations Manager / Lead Journey
company: Ingersoll Rand
companyWebsite: "https://irco.com"
category: marketing-ops
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: 28821 Coslada, Madrid provincia
market: LATAM
postedAt: 2026-09-10
applyUrl: "https://careers.irco.com/job/Coslada-Marketing-Operations-Manager-Lead-Journey-M-28821/1427860600/"
canonical: "https://www.growthtalent.org/jobs/marketing-ops/ingersoll-rand/marketing-operations-manager-lead-journey-ingersoll-rand"
---

# Marketing Operations Manager / Lead Journey

**Ingersoll Rand** · 28821 Coslada, Madrid provincia

Marketing Operations Manager / Lead Journey, Demand Generation CoE
Role Summary

The Marketing Operations Manager / Lead Journey sits within the Demand Generation Center of Excellence (CoE) reporting to the Director of Customer Engagement, and owns the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL across multiple global brands and regions.

This role owns the lead journey from anonymous engagement through MQL handoff to Sales, ensuring prospects are captured, identified, nurtured, scored, and qualified consistently. The Marketing Operations Manager / Lead Journey balances global standardization with regional flexibility to deliver frictionless, scalable lead journeys.

Lead flow is treated as a product: intentionally designed, governed, measured, and continuously improved.

What You’ll Be Responsible For
Own and optimize lead journeys from anonymous engagement through MQL across global brands
Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows
Own routing logic and lifecycle governance up to MQL handoff
Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels
Partner with regional teams to adapt journeys to local market needs while maintaining global standards
Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities
Govern lead data hygiene, taxonomy, and cross-platform consistency
Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL
Who Should Apply / Desired Profile

This role is ideal for someone who enjoys owning the front half of the funnel and making complexity invisible to customers and teams.

You may be a strong fit if you:

Love designing how anonymous demand turns into qualified demand
Think in journeys, logic, and behavioral signals
Are deeply curious about what happens before a lead becomes “sales-ready”
Enjoy untangling messy funnels and building clean, scalable systems
Can balance global frameworks with regional nuance and reality
Are comfortable partnering with Sales without owning post-MQL execution
Value clarity, documentation, and governance as tools for speed and scale
Influence effectively across brands, regions, and functions without direct authority

Core Skills & Experience
Strong experience in demand generation operations, lead management, or marketing operations
Hands-on work with marketing automation platforms, lifecycle orchestration, and lead scoring
Solid understanding of CRM concepts and MQL definitions, handoff logic, and governance
Experience supporting multiple brands or regions within a shared demand generation model
Analytical mindset with the ability to diagnose funnel issues and optimize performance through MQL
Clear communicator in global, cross-functional environments

Nice to Have
Experience with Eloqua (segmentation, nurture design, forms, integrations)
Familiarity with customer interaction or omnichannel platforms (e.g., chat, messaging, call routing), preferred hands-on experience with Genesys.
Understanding of Salesforce lead objects and MQL handoff models
Exposure to journey orchestration tools, chatbots, or AI-assisted engagement
Experience working with analytics or data platforms to support dark-funnel visibility and attribution

[Apply →](https://careers.irco.com/job/Coslada-Marketing-Operations-Manager-Lead-Journey-M-28821/1427860600/)

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Canonical: https://www.growthtalent.org/jobs/marketing-ops/ingersoll-rand/marketing-operations-manager-lead-journey-ingersoll-rand