--- type: JobPosting title: Director of Marketing – Xsolla Advertising & Rewards company: Xsolla companyWebsite: "https://xsolla.com" category: growth-marketing seniority: DIRECTOR contractType: FULL_TIME remote: REMOTE location: Los Angeles, United States market: USA postedAt: 2026-09-30 applyUrl: "https://jobs.lever.co/xsolla/6ade2134-e9cb-442d-9f59-8ffc4f897d12/apply" canonical: "https://www.growthtalent.org/jobs/growth-marketing/xsolla/director-of-marketing-xsolla-advertising-rewards-xsolla" --- # Director of Marketing – Xsolla Advertising & Rewards **Xsolla** · Los Angeles, United States ## Responsibilities Strategic Leadership & Portfolio GTM - Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, and Xsolla ID+ and Backpack. - Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes for each product and initiative. - Act as the connective tissue between strategy and execution, ensuring high-quality delivery across every workstream. - Provide thought leadership on narrative development, competitive positioning, and content strategy as the portfolio and brand initiative scale. - Contribute to future marketing team design as the division builds out brand and agency sales. Brand & Agency Sales Growth - Build the new narrative, messaging, and marketing plan required to support Xsolla Ads’ expansion into brand and agency sales. - Partner with the Currency team on the company’s strategic brand initiative, helping define and roll out Xsolla’s new positioning. - Build the messaging foundation and sales enablement that the emerging brand sales team will carry to market. - Translate the new brand positioning into a consistent story across products, sales, and external communications. Messaging & Cross-Product Narrative - Own the cross-product narrative that ties the portfolio into one coherent story across Choice, ID+ and Backpack, Rewards, and Ads. - Build core messaging frameworks, value propositions, and proof points for each audience, keeping them consistent across web, sales, PR, and events. - Make complex and emerging concepts, including Web3, on-chain attribution, and zero-party data, legible and compelling to non-technical buyers. Sales Enablement & Content - Translate positioning into the assets the field needs: decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives. - Equip BD and sales teams, including the advertiser outreach team and the new brand sales team, with the assets, talk tracks, and competitive positioning they need to win. - Develop audience- and persona-specific demand stories for both gaming and non-gaming ICPs, with alignment and feedback from BD. Operational Excellence & Cross-Functional Leadership - Own the marketing operating model across the portfolio, including campaign intake, prioritization, GTM documentation, and approvals. - Maintain GTM calendars and a coordinated launch and event drumbeat across the year, and surface trends, risks, and optimization opportunities to the VP of Marketing. - Partner across product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time. - Coordinate with the central Xsolla marketing team to ensure division campaigns stay consistent with brand standards and broader GTM strategy. ## Qualifications & Skills Required - 7-8 years of experience in marketing or GTM, with a proven track record of owning product launches and positioning end to end. - Mastery of positioning, messaging, and narrative, able to turn complex, multi-product technology into a clear story for multiple audiences. - Experience launching products across both B2B and B2C, and to multiple ICPs (developers, marketers, brand advertisers). - Strong cross-functional leadership in a matrixed organization; comfortable being the bridge between product, sales, and marketing. - Excellent written communication skills, with the ability to adapt voice across executive narratives, sales enablement, and customer-facing copy. - Comfort with emerging and technical categories, Web3 and on-chain, identity and zero-party data, ad tech, and loyalty, and the ability to make them legible to non-technical buyers. - Highly organized and self-directed, able to manage multiple concurrent launches without things falling through the cracks. - Collaborative team player comfortable interfacing with product, creative, growth, BD, and sales stakeholders. Preferred - Experience in gaming or games-adjacent industries. - Background in ad tech, programmatic, or loyalty and rewards. - Web3, crypto, or identity and privacy marketing experience. - Experience standing up sales enablement for a new or newly formed sales team. - Background in B2B SaaS GTM strategy. [Apply →](https://jobs.lever.co/xsolla/6ade2134-e9cb-442d-9f59-8ffc4f897d12/apply) --- Canonical: https://www.growthtalent.org/jobs/growth-marketing/xsolla/director-of-marketing-xsolla-advertising-rewards-xsolla