---
type: JobPosting
title: Director, Growth Marketing - Financial Services and Trading
company: Wood Mackenzie
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 220000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://woodmac.wd3.myworkdayjobs.com/woodmaccareers/job/US-NY-New-York-Office/Financial-Services-and-Trading-Growth-Marketing-Director_JR2608"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/wood-mackenzie/director-growth-marketing-financial-services-and-trading-wood-mackenzie"
---

# Director, Growth Marketing - Financial Services and Trading

**Wood Mackenzie** · New York, NY

<!--rich-->{"tags":["B2B SaaS","Director-Level","$220K-$280K","On-Site NYC","Financial Services","Full-Funnel Marketing","Team Leadership"],"challenge":"Wood Mackenzie is the global energy intelligence leader-trusted by Fortune 500 energy companies and financial institutions. You'll own growth marketing strategy for their high-value Financial Services & Trading vertical, scaling pipeline and revenue across new customer acquisition, expansion, and retention.","objectives3m":["Map current growth marketing tech stack, audit campaign performance against ARR/NRR/GRR targets, and identify 2-3 quick wins to accelerate pipeline velocity","Establish baseline metrics across all funnel stages (awareness, consideration, decision) and define north star KPIs aligned to vertical revenue goals","Build stakeholder alignment with vertical sales, product, and commercial leadership-lock in quarterly revenue targets and marketing contribution expectations","Audit and optimize existing campaigns (ABM, content, paid, events) and propose integrated 6-month roadmap with resource allocation"],"objectives6m":["Launch and scale 3-4 full-funnel integrated campaigns (ABM + paid + events + content) driving measurable new customer ARR growth","Implement AI-powered optimization across email, SEO, paid media, and content syndication-target 15-20% improvement in conversion rates quarter-over-quarter","Build and operationalize regional marketing nuances-customize messaging, channels, and cadence for key geographies (EMEA, APAC, Americas)","Drive Net Revenue Retention (NRR) via expansion and renewal campaigns; establish playbooks for customer advocacy and retention marketing"],"kpis":[{"metric":"New Customer ARR","description":"Total annual recurring revenue generated from new customer acquisition campaigns-your primary growth lever."},{"metric":"Customer Expansion ARR","description":"Revenue from upsell and cross-sell campaigns targeting existing customers-tied directly to growth marketing effectiveness."},{"metric":"Net Revenue Retention (NRR)","description":"Measure of customer retention and expansion; marketing drives this via advocacy and renewal campaigns."},{"metric":"Gross Revenue Retention (GRR)","description":"Baseline retention rate before expansions; marketing supports retention strategy through engagement and advocacy."},{"metric":"Cost Per Acquisition (CPA) by Channel","description":"Efficiency metric across paid, events, ABM, and content-target continuous optimization via AI and testing."},{"metric":"Pipeline Velocity (Stage-to-Close Time)","description":"Speed from marketing-qualified lead to revenue-critical for forecasting and resource allocation."}],"tools":["Synoptic AI (proprietary)","HubSpot or Marketo (marketing automation)","Salesforce (CRM)","LinkedIn (ABM, paid)","Google Analytics / mixpanel (analytics)","Outreach or Salesloft (sales enablement)","SEMrush or similar (SEO/SEM)"],"team":{"manager":"VP Growth or Chief Marketing Officer (implied)","current":"Global growth marketing team (size not specified); you'll manage vertical-specific growth marketers across regions","hiring":"Likely backfill or expansion-building out Financial Services & Trading vertical team"},"compensation":{"salary":"$220K-$280K base","variable":"Likely 20-30% bonus tied to ARR/NRR targets","equity":"Likely in private equity structure (Wood Mackenzie ownership model unclear-assume restricted stock or profit sharing)","remote":"On-site, New York, NY; travel expected for regional events and stakeholder alignment"},"benefits":["Competitive health, dental, vision coverage","401(k) with employer match","Professional development and conference budget","Flexible PTO and remote work flexibility (beyond NYC core hours)","Global team exposure-collaborate across 30 countries","Access to proprietary energy intelligence and data"],"company":{"about":"Wood Mackenzie is the world's leading provider of analytics, insights, and proprietary data for the energy and natural resources sector. With 2,700+ experts across 30 countries, they serve Fortune 500 producers, utilities, financial institutions, and governments. They're leveraging AI and interconnected data to deliver strategic insights across the entire energy value chain.","founded":null,"headcount":2700,"funding":"Private (owned by Verisk Analytics parent company)","customers":"Global energy producers, utilities, financial institutions, governments, trading firms","culture":"Inclusive, trusting, customer-committed, future-focused, curious-emphasis on breaking silos and driving change through AI adoption"},"forYouIf":["You've led growth marketing teams at B2B SaaS or enterprise software companies and own full-funnel strategy (acquisition → expansion → retention)","You're fluent in ABM, demand generation, pipeline metrics, and can tie marketing activity directly to revenue outcomes (ARR, NRR)","You thrive in matrix organizations-comfortable influencing senior stakeholders across sales, product, and C-suite without direct authority","You're data-obsessed and AI-curious; you experiment relentlessly and optimize based on performance (not gut feel)","You have 8+ years of growth/demand gen experience with 3+ years in a people leadership role"],"wontWorkIf":["You're a brand marketer or communications specialist-this is pure growth/demand gen with hard revenue targets","You need maximum flexibility-this is on-site in NYC with regular travel to client-facing events","You struggle to quantify impact or tie marketing spend to pipeline and revenue","You prefer working solo or in small teams-this requires cross-functional leadership and influence across the global organization"],"interviewProcess":[{"step":"Recruiter Screen (30 min)","detail":"Background, growth marketing philosophy, experience with B2B SaaS/enterprise, team leadership"},{"step":"Hiring Manager Deep Dive (60 min)","detail":"Growth strategy framework, case study of a full-funnel campaign you owned, how you'd approach the Financial Services & Trading vertical"},{"step":"Leadership Panel (90 min)","detail":"VP Growth/CMO, VP Sales (Financial Services), VP Product; discuss alignment, cross-functional influence, commercial acumen"},{"step":"Take-Home Strategy Project (optional)","detail":"Build a 6-month growth marketing plan for Financial Services & Trading vertical with budget allocation and KPI targets"},{"step":"Executive Close (30 min)","detail":"MD/SVP level; culture fit, vision alignment, expectations"}]}

[Apply →](https://woodmac.wd3.myworkdayjobs.com/woodmaccareers/job/US-NY-New-York-Office/Financial-Services-and-Trading-Growth-Marketing-Director_JR2608)

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Canonical: https://www.growthtalent.org/jobs/growth-marketing/wood-mackenzie/director-growth-marketing-financial-services-and-trading-wood-mackenzie