---
type: JobPosting
title: Head of Growth Marketing (AI-Native)
company: Vim
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 150000
salaryMax: 150000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://grnh.se/hdbsz4wd1us?gh_src=f16e0ebe4us&gh_src=1f90d4ae3us&gh_src=61bee8d12us&gh_src=6d383ce23us&gh_src=ec0eddf03us&gh_src=2dc205461&utm_source=LinkedIn&src=93c4f47a1us&gh_src=de9c92c2teu&gh_src=85642ca12us&mode=job&gh_src=5ylsd31&gh_src=7cc214831us&gh_src=1ev8671&gh_src=3def3d492us&gh_src=5ac1e5d54us&gh_src=9bba01a71us&source=LinkedIn&gh_src=d0d015e96us&gh_src=f242f2062us&gh_src=d39591f15us&gh_src=b13de4e21&__jvst=Job%2520Board&__jvsd=LinkedIn&iis=Job%2BBoard&iisn=LinkedIn&gh_src=769307a46us"
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---

# Head of Growth Marketing (AI-Native)

**Vim** · New York, NY

<!--rich-->{"tags":["B2B SaaS","Healthcare Tech","On-site NYC","$150K base","VP-level","AI-Native Growth"],"challenge":"Vim is live in thousands of practices with enterprise clients like Teladoc and GoodRx, but their growth marketing foundation is broken. You'll own the full funnel for Care Collaboration-their fastest-growing unit-and build the lead generation machine from scratch.","objectives3m":["Audit existing marketing systems, identify what's broken, and propose rebuild roadmap with timeline","Launch 3-5 high-performing paid campaigns (ads + landing pages) with target CAC benchmarks","Set up AI-powered lead gen automation stack (Clay, HubSpot, n8n) to replace manual processes","Establish baseline metrics: current CAC, conversion rates, CTRs, and lead quality scoring"],"objectives6m":["Reduce CAC by 25-30% through creative testing and messaging optimization","Generate 40%+ increase in qualified leads entering pipeline vs. baseline","Scale paid budget efficiency-prove ROI to unlock additional budget allocation","Build repeatable content and creative production system with 1-2 freelancers; ship weekly creative"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track cost per qualified lead and cost per customer across all channels; target 25-30% reduction in 6 months."},{"metric":"Lead Volume & Quality","description":"Monitor number of qualified leads entering pipeline and conversion rate to sales-qualified leads (SQLs)."},{"metric":"Creative Performance (CTR & Engagement)","description":"Measure click-through rates on paid ads and engagement on landing pages; benchmark against industry standards."},{"metric":"Paid Campaign ROI","description":"Track revenue generated per dollar spent on ads across all channels; target positive ROI by month 4."},{"metric":"Organic/SEO Traffic & GEO Visibility","description":"Monitor branded and non-branded search traffic, keyword rankings, and visibility in AI-generated answers."}],"tools":["Clay","HubSpot","n8n","Canva","Midjourney","Figma AI","Google Analytics","SEO/GEO platforms"],"team":{"manager":"Not specified-likely CEO or Chief Revenue Officer","current":"Working with 1-2 freelancers (design, content); mostly solo execution expected","hiring":"New role-building growth marketing function for Care Collaboration unit"},"compensation":{"salary":"$150K base","variable":null,"equity":null,"remote":"On-site in New York, NY-full-time"},"benefits":["Work at a live, proven platform impacting millions-not a pitch deck","Own the full growth funnel with $1M+ budget and real autonomy","Access to enterprise healthcare clients and proven product-market fit","Fast-moving startup culture with emphasis on shipping over perfection","Exposure to healthcare infrastructure and enterprise SaaS scaling"],"company":{"about":"Vim is the infrastructure layer connecting healthcare's key players-providers, payers, EHRs, and health tech innovators. Live in thousands of practices with enterprise clients like Teladoc, GoodRx, and Pearl Health; HITRUST certified and SOC 2 compliant.","founded":null,"headcount":null,"funding":null,"customers":["Teladoc","GoodRx","Pearl Health"],"culture":"Direct, execution-focused, ship-fast mentality; no corporate fluff"},"forYouIf":["You've driven lead gen results at 5-7 startups and can point to specific metrics (CAC, conversion rates, revenue impact)","You write copy and build landing pages yourself-not just brief agencies","You use AI tools daily (Clay, n8n, Midjourney, Canva) to 10x output and scale creative fast","You understand both SEO and GEO and know how to optimize for AI-generated answers","You thrive rebuilding broken systems and shipping before it's perfect"],"wontWorkIf":["You've only managed agencies and never written copy or built marketing systems yourself","You need detailed direction on what to do next or prefer strategy decks over execution","You're uncomfortable being wrong, learning fast, and iterating based on data","You've only worked at companies with established marketing teams or want to delegate everything"],"interviewProcess":[{"step":"Initial conversation","detail":"Discussion of your growth marketing background, specific lead gen results, and AI tool experience"},{"step":"Portfolio/case study review","detail":"Walk through 2-3 campaigns you've built, focusing on creative, copy, and results (CAC, conversion rates, revenue)"},{"step":"Working session","detail":"Likely a real brief: analyze Vim's current marketing, propose messaging angles, or critique existing creative"},{"step":"Leadership conversation","detail":"Discuss vision for Care Collaboration growth funnel and how you'd approach rebuilding their marketing systems"}]}

[Apply →](https://grnh.se/hdbsz4wd1us?gh_src=f16e0ebe4us&gh_src=1f90d4ae3us&gh_src=61bee8d12us&gh_src=6d383ce23us&gh_src=ec0eddf03us&gh_src=2dc205461&utm_source=LinkedIn&src=93c4f47a1us&gh_src=de9c92c2teu&gh_src=85642ca12us&mode=job&gh_src=5ylsd31&gh_src=7cc214831us&gh_src=1ev8671&gh_src=3def3d492us&gh_src=5ac1e5d54us&gh_src=9bba01a71us&source=LinkedIn&gh_src=d0d015e96us&gh_src=f242f2062us&gh_src=d39591f15us&gh_src=b13de4e21&__jvst=Job%2520Board&__jvsd=LinkedIn&iis=Job%2BBoard&iisn=LinkedIn&gh_src=769307a46us)

---

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