---
type: JobPosting
title: Head of Growth
company: Vella
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Austin, TX
salaryMin: 100000
salaryMax: 200000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.vellaplatforms.com/head-of-growth"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/vella/head-of-growth-vella"
---

# Head of Growth

**Vella** · Austin, TX

<!--rich-->{"tags":["B2C","On-site","$100K-$200K","VP-level","Home Services","Early Stage","High Growth"],"challenge":"Vella is replacing chaos in home services with predictability-and you're building the demand engine to prove it works at scale. Own customer acquisition in Dallas/Austin, then build the playbook for national expansion.","objectives3m":["Establish growth baseline: document last 4 weeks of CAC, payback period, LTV, and channel mix; identify biggest measurement gaps","Ship 10+ experiments across paid (Google, Meta, TikTok, LSAs), creative, offers, and retargeting with measurable kill criteria","Greenlight at least one scalable acquisition path with CAC/payback improvement or appointment growth at flat efficiency","Build and launch one compounding loop (referral or partnership) with attribution tracking and first attributed volume"],"objectives6m":["Scale winning acquisition channels to $XXK monthly spend with target CAC and payback benchmarks","Deliver City Growth Playbook v1 (channels, budgets, creative system, partnership motion, cadence, KPIs, expansion checklist)","Expand growth pod effectiveness: optimize Social/Creative velocity and BD pipeline for consistent pipeline generation","Prove repeatable unit economics and positioning ready for expansion to 2-3 additional markets"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Cost per completed appointment acquisition by channel; target payback period improvement YoY."},{"metric":"Payback Period","description":"Months to recoup CAC; primary efficiency metric for scaling decisions."},{"metric":"Lifetime Value (LTV)","description":"Total revenue per customer across repeat appointments; used to validate unit economics and growth runway."},{"metric":"Completed Appointments","description":"Monthly appointments closed; top-line volume growth metric by channel and campaign."},{"metric":"Conversion Rate","description":"Lead-to-appointment conversion across funnel; tracked by channel and creative variant."},{"metric":"Weekly Experiment Velocity","description":"Number of tests shipped, learnings captured, and scaling/kill decisions made each week."}],"tools":["Google Ads","Meta Ads (Facebook/Instagram)","TikTok Ads","Local Services Ads (LSAs)","Analytics platform (implied: GA4 or similar)","CRM/Pipeline tracking","Creative management system","Experimentation framework"],"team":{"manager":"CEO","current":"You + Social/Creative Lead + Business Development Lead (2 direct reports)","hiring":"New role; backfill for growth leadership"},"compensation":{"salary":"$100K-$200K base","variable":"Bonus","equity":"Meaningful upside (equity implied)","remote":"On-site or hybrid (Dallas or Austin, TX preferred); in-person presence expected"},"benefits":["Equity upside tied to company growth and exit","High-leverage decision-making and ownership from day one","Direct CEO partnership and board visibility","Hands-on role: strategy + execution (no politics)","Early-stage environment: outsized impact on category definition"],"company":{"about":"Vella is building the execution layer for home services, starting with cleaning. They replace arrival windows and variable scope with deterministic duration and execution, creating a reliability system learned through real in-home data and encoded into software. The result: services customers trust and a defensible data advantage.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"AI-native operating system. Fast-moving, high-intensity culture. Expects long hours, nights, weekends. Built for builders, not work-life balance optimizers."},"forYouIf":["You've owned growth P&L with real unit economics (CAC, LTV, payback) and know how to improve them","You thrive in high-velocity experimentation: hypothesis → test → learn → scale/kill cycles","You're comfortable splitting time between strategy and hands-on execution (running ads, optimizing creative, building partnerships)","You want to prove a scalable playbook and expand it nationally; geographic arbitrage and unit economics excite you","You're a self-starter who doesn't need hand-holding; you can diagnose, decide, and ship in weeks"],"wontWorkIf":["You need work-life balance or predictable hours; this is high-burn, high-upside early stage","You've only managed teams or done strategy; you need hands-on growth execution experience with measurable results","You're not comfortable with experimentation and failure; killing bad ideas fast is the job","You need a mature, documented playbook to inherit; you're building this from day one"],"interviewProcess":[{"step":"Screening call","detail":"Growth leadership background, unit economics experience, and fit for on-site role"},{"step":"Deep dive case study","detail":"Walk through a past growth initiative: hypothesis, experiments, results, CAC/LTV improvement"},{"step":"CEO conversation","detail":"Strategy, vision, and partnership on growth roadmap and early priorities"},{"step":"References","detail":"Past CEOs/stakeholders on execution velocity, unit economics discipline, and team leadership"}]}

[Apply →](https://jobs.vellaplatforms.com/head-of-growth)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/vella/head-of-growth-vella