---
type: JobPosting
title: Director, Digital Marketing (Label-Managed Catalog)
company: Universal Music Group
companyWebsite: "https://universalmusic.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://umusic.wd5.myworkdayjobs.com/UMGUS/job/New-York-New-York/Director--Digital-Marketing--Label-Managed-Catalog-_UMG-25063/apply?source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/universal-music-group/director-digital-marketing-label-managed-catalog-universal-music-group"
---

# Director, Digital Marketing (Label-Managed Catalog)

**Universal Music Group** · New York, NY

<!--rich-->{"tags":["Director-Level","Digital Marketing","Music/Entertainment","On-Site NYC","$180K-$220K","Full-Time","Platform Partnerships"],"challenge":"Universal Music Group's Republic Collective needs a hands-on Director to orchestrate digital marketing across major artist catalogs and cultural moments. You'll own strategy and execution across TikTok, Meta, YouTube, and emerging platforms while directly managing partnerships and driving measurable revenue impact.","objectives3m":["Map the current catalog opportunity landscape and establish baseline KPIs for top 10 priority artists/catalogs","Secure and formalize strategic partnerships with TikTok, Meta, Snapchat, and YouTube leadership teams","Launch 2-3 major cross-platform campaigns around upcoming album releases or catalog anniversaries with integrated paid, organic, and CRM components","Build reporting framework and executive dashboard for campaign performance tracking and real-time optimization"],"objectives6m":["Scale 3+ catalog campaigns from pilot to full execution, demonstrating 25%+ ROI improvement through platform partnerships and paid media optimization","Establish repeatable campaign architecture template for album releases, anniversaries, and sync moments","Grow first-party data audience by 15%+ through CRM and eCommerce integration across campaigns","Develop and execute influencer/creator activation strategy generating measurable cultural amplification and audience growth"],"kpis":[{"metric":"Campaign ROI by Platform","description":"Track paid and organic spend efficiency across Meta, TikTok, YouTube, Snapchat to optimize budget allocation."},{"metric":"First-Party Data Growth Rate","description":"Measure monthly increase in CRM subscribers and owned audience from campaign conversions."},{"metric":"Catalog-Driven Revenue Attribution","description":"Quantify incremental streaming, merchandise, and ticket revenue tied to digital campaigns."},{"metric":"Platform Partnership Value","description":"Track earned media value, beta access, and priority positioning secured from platform partners."},{"metric":"Campaign Engagement Rate","description":"Monitor organic reach, saves, shares, and click-through rates as leading indicators of cultural traction."}],"tools":["TikTok Ads Manager","Meta Business Suite","YouTube Studio","Snapchat Ads Manager","Google Analytics","Paid Media Platforms","CRM Systems","Asset Management Tools"],"team":{"manager":"Republic Collective VP/Head of Recordings (not specified)","current":"Manager-level digital marketing role(s), design/creative teams, external agency partners, analytics team","hiring":"Backfill or new role for growth in Recordings division"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site, New York City"},"benefits":["Health, dental, vision insurance","401(k) retirement plan","Paid time off and company holidays","Professional development and training budget","Access to UMG music and entertainment industry network","Potential performance bonuses tied to campaign KPIs"],"company":{"about":"Universal Music Group is the world's largest music company, operating recorded music, publishing, merchandising, and audiovisual content across 60+ countries. The Republic Collective is UMG's New York-based division focused on maximizing audience and revenue potential for active recording artists and their catalogs.","founded":null,"headcount":null,"funding":null,"customers":"Recording artists, songwriters, music fans, digital platforms (TikTok, Meta, YouTube, Snapchat)","culture":"Committed to artistry, innovation, and entrepreneurship"},"forYouIf":["You've led integrated digital campaigns across multiple platforms and can prove ROI with hard metrics","You thrive managing C-suite relationships and negotiating with major tech platforms (TikTok, Meta, YouTube)","You're hands-on-willing to jump into paid media optimization, asset creation, and execution alongside your team","You understand music/entertainment or have experience driving growth in cultural/creator-driven businesses","You can translate cultural moments into data-backed strategy and measurable revenue impact"],"wontWorkIf":["You need remote flexibility-this is full-time on-site in NYC","You prefer pure strategy with minimal execution involvement","You lack demonstrated experience with paid media platforms, platform partnerships, or data-driven campaign optimization"],"interviewProcess":[{"step":"Initial screening","detail":"Phone call with recruitment team to confirm background, availability, and interest in on-site role"},{"step":"Director-level interview","detail":"Deep dive on past campaigns, ROI metrics, platform partnership experience, and vision for catalog growth"},{"step":"Cross-functional panel","detail":"Meetings with label executives, analytics lead, and creative stakeholders to assess collaboration fit"},{"step":"Executive presentation","detail":"Present a 30-day plan for one priority catalog campaign to VP/leadership"}]}

[Apply →](https://umusic.wd5.myworkdayjobs.com/UMGUS/job/New-York-New-York/Director--Digital-Marketing--Label-Managed-Catalog-_UMG-25063/apply?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/universal-music-group/director-digital-marketing-label-managed-catalog-universal-music-group