---
type: JobPosting
title: Head of Growth
company: Trove
companyWebsite: "https://www.linkedin.com/company/trove-collectibles?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 200000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-growth-at-trove-4382183015?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/trove/head-of-growth-trove"
---

# Head of Growth

**Trove** · New York, NY

<!--rich-->{"tags":["B2C","On-site","$200K-$280K","Early-stage","Collectibles","Founding team"],"challenge":"Trove is building the future of collectibles from the ground up with top-tier founders and investors behind them. You'll architect a growth system that spans brand, community, creators, and commerce-not just app installs. This is 0-1 growth leadership on a cultural phenomenon waiting to compound.","objectives3m":["Map and document the end-to-end growth system across all channels (paid, organic, creator-led, offline) with repeatable playbooks","Launch 2-3 major content campaigns (video-first, platform-native) across TikTok, YouTube, and livestream to establish brand presence and test viral mechanics","Establish creator/influencer partnership framework and land 5-10 initial collaborations that drive authentic community momentum","Audit and optimize paid acquisition setup on Meta, Google, YouTube, TikTok with baseline CAC/LTV metrics and identify scaling channels"],"objectives6m":["Scale paid acquisition channels to profitable unit economics with clear ROAS thresholds across platforms","Build and execute 4+ brand campaigns that feel native to internet culture and achieve 2-3x viral amplification targets","Establish creator program generating 20%+ of new user acquisition through organic partnerships and co-marketing","Implement growth-as-product initiatives (referrals, viral loops, community mechanics) directly into product roadmap with measurable impact on retention and LTV"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track blended CAC across all channels (paid, organic, creator, offline) to ensure scalable, efficient unit economics."},{"metric":"Viral Coefficient / K-factor","description":"Measure how many new users each user brings through organic sharing and community referrals."},{"metric":"Paid Channel ROAS","description":"Return on ad spend by platform (Meta, Google, YouTube, TikTok) to identify which channels scale profitably."},{"metric":"Creator-Led Acquisition Rate","description":"Percentage of new users sourced through influencer/creator partnerships and campaigns."},{"metric":"Content Engagement & Native Reach","description":"Organic reach, impressions, and engagement on owned content (YouTube, TikTok, livestreams) vs. paid amplification."},{"metric":"LTV:CAC Ratio","description":"Lifetime value to customer acquisition cost ratio-target 3:1 or better for sustainable growth."}],"tools":["Meta Ads Manager","Google Ads","TikTok Ads","YouTube Studio","Amplitude or Mixpanel","Figma","Slack"],"team":{"manager":"Founding team / CEO","current":"Early-stage startup; you're building the growth function from scratch","hiring":"New role (0-1 growth leadership)"},"compensation":{"salary":"$200K-$280K base","variable":"Performance-based bonus structure (TBD)","equity":"Significant equity package (TBD)","remote":"On-site, New York, NY (Full-time)"},"benefits":["Founding team equity with real exit pedigree","Work directly with proven entrepreneurs on a cultural phenomenon","Full autonomy to architect growth systems end-to-end","Access to top-tier investor network and capital","Collaborative environment with product, design, and creator partnerships"],"company":{"about":"Trove is a collectibles platform letting users buy and open packs digitally, then keep, sell, or physically redeem cards. Founded by proven entrepreneurs with multiple exits and backed by top-tier investors, they're building culture, community, and commerce around a passion category.","founded":null,"headcount":null,"funding":"Raised from top-tier investors","customers":null,"culture":"Founder-led, scrappy, culture-obsessed, internet-native, creator-first"},"forYouIf":["You've led growth from 0-1 at a high-growth consumer brand and know how to architect repeatable systems without getting stuck in process","You've successfully executed both paid acquisition campaigns and brand/content campaigns that felt native to internet culture","You've worked directly with founders, operated in ambiguity, and moved fast without perfect information","You genuinely understand how culture spreads online-memes, creators, communities, momentum-and can translate that into strategy","You care about collectibles, internet communities, or creator culture and can get genuinely excited about the mission"],"wontWorkIf":["You have less than 5-7 years in digital product marketing or growth at a real consumer brand","You haven't owned the launch of a new digital product from conception through scale","You think growth is mainly about running app install campaigns and email funnels","You haven't worked directly with founders or can't handle the chaos and ambiguity of early-stage startup growth"],"interviewProcess":[{"step":"Initial conversation","detail":"Discuss your growth system thinking, past campaigns, and why this mission excites you"},{"step":"Case study deep-dive","detail":"Walk through a customer acquisition campaign or growth system you've built-metrics, learnings, what you'd do differently"},{"step":"Founder meeting(s)","detail":"Align on vision, strategy, and working style with founding team"},{"step":"Final round","detail":"Offer and equity discussion"}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-growth-at-trove-4382183015?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/trove/head-of-growth-trove