---
type: JobPosting
title: Head of Brand & Growth
company: "tm:rw"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobb.oddwork.se/en-GB/jobs/7070343-head-of-brand-at-tm-rw-new-york"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/tm-rw/head-of-brand-growth-tm-rw"
---

# Head of Brand & Growth

**tm:rw** · New York, United States

<!--rich-->{"tags":["Brand Strategy","Experiential Retail","NYC-Based","VP-Level","$180K-$240K","Full-Time"],"challenge":"tm:rw is reimagining retail as a destination for innovation and immersive experiences across tech, gaming, and e-mobility. You'll build the brand identity and growth engine that positions them as the cultural epicenter of experiential retail-starting from their NYC flagship and scaling across the Tri-State area and beyond.","objectives3m":["Establish brand positioning framework and visual identity standards across all touchpoints (digital, in-store, PR)","Audit current marketing stack and define KPI dashboard (foot traffic, conversion rate, brand awareness lift, social engagement)","Launch first flagship campaign with creator/brand collaboration to drive awareness and physical space traffic","Build and align marketing team structure reporting to you; identify gaps and hiring needs"],"objectives6m":["Execute 3+ integrated campaigns across TikTok, social, PR, and in-store experiences tied to measurable foot traffic and conversion goals","Expand brand awareness beyond NYC to Tri-State region through geo-targeted campaigns and local partnerships","Establish community engagement programs and creator partnerships that drive organic word-of-mouth and repeat visits","Hit brand KPI targets: +X% foot traffic growth, +Y% customer acquisition, +Z% social followers/engagement"],"kpis":[{"metric":"Foot Traffic & In-Store Conversion","description":"Weekly/monthly visitors to physical space and conversion rate from visitor to paying customer."},{"metric":"Brand Awareness & Recall","description":"Quarterly tracking of aided/unaided awareness, brand sentiment, and perception vs. competitors in key markets."},{"metric":"Social Engagement & Reach","description":"TikTok and emerging platform follower growth, video views, engagement rate, and share-of-voice in innovation/retail conversations."},{"metric":"Campaign ROI & Attribution","description":"Revenue/foot traffic driven per campaign dollar spent; multi-touch attribution across paid, organic, and experiential channels."},{"metric":"Customer Lifetime Value & Repeat Visit Rate","description":"Percentage of one-time vs. repeat visitors; average spend per visit; NPS and community sentiment."}],"tools":["TikTok & emerging social platforms","Google Analytics / Mixpanel","Figma","Notion","HubSpot or Salesforce","Sprout Social or Later","Adobe Creative Suite"],"team":{"manager":"Founders","current":"Unknown; likely small marketing team or blank slate requiring build-out","hiring":"New role-VP-level hire to build and scale marketing function"},"compensation":{"salary":"$180K-$240K base","variable":null,"equity":null,"remote":"On-site full-time in New York, United States"},"benefits":["Direct reporting to founders with influence on company strategy and direction","Access to cutting-edge retail tech, gaming, and e-mobility innovation ecosystem","Leadership opportunity to build marketing team from ground up","Exposure to global brand collaborations and creator partnerships","Ability to work across physical and digital experiences in real time"],"company":{"about":"tm:rw is an innovation-focused experiential retail destination spanning tech, gaming, and e-mobility. Their mission is to reignite retail through immersive, experience-led spaces designed for discovery, play, and community. The company operates physical locations globally with NYC as a core hub.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Bold, creative, founder-driven; culture of innovation, experimentation, and breaking boundaries"},"forYouIf":["You've spent 10+ years building brands in tech, consumer, or retail and have a proven track record of turning awareness into foot traffic and conversion","You're equally fluent in grassroots TikTok/creator culture and big-picture strategic brand positioning","You think like a founder: you can move fast, experiment, and measure everything-not just push vanity metrics","You understand experiential retail and can architect in-store moments that feel authentic, shareable, and commercially driven","You're excited by the intersection of culture, innovation, and community-not just selling products"],"wontWorkIf":["You need a large pre-built team or extensive internal marketing infrastructure-this is a build-from-scratch role requiring scrappiness and hands-on leadership","You're uncomfortable with direct founder relationships or prefer traditional corporate hierarchy","Your experience is purely digital/e-commerce without exposure to physical retail, experiential marketing, or driving foot traffic","You're risk-averse or need everything proven before moving forward-tm:rw will require bold creative bets and rapid experimentation"],"interviewProcess":[{"step":"Screening Call","detail":"Founders or recruiting partner will explore your background, brand philosophy, and experience driving both brand awareness and physical/experiential results"},{"step":"Portfolio Review & Case Study Discussion","detail":"Walk through 2-3 campaigns or brand initiatives you've led; focus on strategy, execution, metrics, and cultural impact"},{"step":"Founder Conversation","detail":"Deep dive with founders on brand vision, company direction, team structure, and how you'd approach positioning tm:rw"},{"step":"Final Logistics & Offer","detail":"Compensation, start date, and onboarding expectations"}]}

[Apply →](https://jobb.oddwork.se/en-GB/jobs/7070343-head-of-brand-at-tm-rw-new-york)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/tm-rw/head-of-brand-growth-tm-rw