---
type: JobPosting
title: Associate Manager, Influencer Marketing
company: Tito's Handmade Vodka
companyWebsite: "https://www.linkedin.com/company/tito's-handmade-vodka?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Austin, TX
salaryMin: 85000
salaryMax: 120000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/associate-manager-influencer-marketing-at-tito-s-handmade-vodka-4385066308?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/tito-s-handmade-vodka/associate-manager-influencer-marketing-tito-s-handmade-vodka"
---

# Associate Manager, Influencer Marketing

**Tito's Handmade Vodka** · Austin, TX

<!--rich-->{"tags":["Influencer Marketing","Creator Strategy","On-site (Austin, TX)","$85K-$120K","Spirits/CPG","Full-Time","Manager Level"],"challenge":"Tito's Handmade Vodka and LALO Tequila are culturally embedded spirits brands with serious brand loyalty. You'll own the entire influencer marketing engine across both brands-from strategy to ROI-building authentic creator partnerships that drive awareness, engagement, and measurable sales impact.","objectives3m":["Map and audit current influencer roster; identify 20-30 high-potential creators across lifestyle, F&B, culture, and entertainment verticals aligned with brand positioning","Develop creator brief framework and playbook that bridges brand strategy to authentic storytelling; test with 5-8 pilot campaigns","Establish performance baseline: define KPIs (reach, engagement, traffic, conversions, ROI) and build reporting dashboard","Build relationships with 10+ creator agents/managers and talent networks; establish contracting and approval workflows"],"objectives6m":["Launch and optimize 2-3 seasonal influencer campaigns; hit minimum 5M+ impressions and 3%+ engagement rate","Scale creator roster to 40-50 active creators (mix of mega, macro, micro) with documented ROI per tier","Align influencer storytelling with 4+ major brand moments (events, product launches, philanthropy); track incremental revenue lift","Develop long-term ambassador program with 5-8 creators; establish quarterly content cadence and performance contracts"],"kpis":[{"metric":"Campaign Reach & Impressions","description":"Total audience exposure across influencer posts; target 3-5M+ per major campaign."},{"metric":"Engagement Rate","description":"Likes, comments, shares as % of reach; benchmark 2.5%+ for paid creator content."},{"metric":"Traffic & Conversions","description":"Clicks to brand properties and tracked sales attributed to influencer posts; tie to affiliate/UTM data."},{"metric":"ROI per Creator Spend","description":"Revenue generated divided by influencer fee; target 2-4x ROAS depending on creator tier."},{"metric":"Brand Sentiment & Share of Voice","description":"Qualitative analysis of creator posts; track brand mentions, sentiment, and competitive positioning."},{"metric":"Creator Retention & Advocacy","description":"% of creators retained quarter-over-quarter and organic brand mentions outside paid partnerships."}],"tools":["Instagram","TikTok","YouTube","Creator management platforms (HubSpot, Later, AspireIQ, or similar)","Analytics dashboards (Google Analytics, platform native insights)","Influencer databases (Klear, Upfluence, CreatorDB)","Project management (Asana, Monday.com)","Reporting/BI tools"],"team":{"manager":"Head of Social/Marketing (not specified; likely reports to VP Marketing or Chief Marketing Officer)","current":"Not specified; implied support from Social, PR, Experiential, Philanthropy, Creative, and Sales teams","hiring":"New backfill for influencer marketing function expansion"},"compensation":{"salary":"$85K-$120K base","variable":null,"equity":null,"remote":"On-site, Austin, TX. Full-time."},"benefits":["Ownership over two culturally relevant, growing spirits brands","Collaborative, entrepreneurial culture","Strategic + creative impact (not just execution)","Access to brand events and experiential opportunities","Likely health, 401k, and spirits industry benefits (not detailed; typical for CPG)"],"company":{"about":"Fifth Generation Distilled Spirits owns Tito's Handmade Vodka and LALO Tequila-two premium spirits brands with strong cultural positioning and charitable missions. Built on quality craftsmanship and storytelling, both brands have significant direct-to-consumer and retail presence with loyal, engaged communities.","founded":null,"headcount":null,"funding":"Private/Bootstrapped (not disclosed)","customers":"Spirits consumers; lifestyle/culture audiences; F&B professionals","culture":"Entrepreneurial, mission-driven (happiness, social good, connection); collaborative across functions"},"forYouIf":["You've managed 5+ influencer campaigns with documented ROAS and conversion tracking-you speak metrics fluently","You naturally build relationships with creators and reps; you see partnership strategy as long-term, not transactional","You thrive owning a function end-to-end: brief → negotiation → approval → measurement → iteration","You stay obsessed with platform trends, cultural moments, and emerging creators-TikTok and YouTube move are second nature","You want to shape brand voice through creator partnerships, not just execute someone else's strategy"],"wontWorkIf":["You're uncomfortable with spirits/alcohol marketing or regulatory constraints around age-gated, responsible promotion","You need remote flexibility; this is on-site Austin with no flexibility noted","You've only managed vanity metrics (reach, followers) without tying influencer work to sales, traffic, or revenue"],"interviewProcess":[{"step":"Initial Screening","detail":"Phone screen on influencer marketing background, portfolio, and brand fit"},{"step":"Case Study/Portfolio Review","detail":"Walk through 2-3 past campaigns: strategy, creator selection, creative direction, and measured outcomes"},{"step":"Cross-Functional Panel","detail":"Meet with Social, Creative, and/or Sales leads to assess collaboration fit"},{"step":"Final Conversation","detail":"Direct manager conversation on vision, priorities, and long-term growth for influencer program"}]}

[Apply →](https://www.linkedin.com/jobs/view/associate-manager-influencer-marketing-at-tito-s-handmade-vodka-4385066308?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/tito-s-handmade-vodka/associate-manager-influencer-marketing-tito-s-handmade-vodka