---
type: JobPosting
title: Director Growth & Product Marketing, Subscriptions
company: The Weather Company
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180
salaryMax: 220
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://job-boards.greenhouse.io/theweathercompany/jobs/5084318007?gh_src=54f498e47us"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/the-weather-company/director-growth-product-marketing-subscriptions-the-weather-company"
---

# Director Growth & Product Marketing, Subscriptions

**The Weather Company** · New York, NY

<!--rich-->{"tags":["Director-level","Subscription Growth","Product Marketing","On-site NYC","B2C","$180K-$220K","Mobile-first"],"challenge":"The Weather Company reaches 360M+ monthly users and is undergoing major organizational transformation. You'll own the entire subscription growth engine-from go-to-market strategy through retention-across web, mobile, and apps, building out bundled offerings in a competitive media landscape.","objectives3m":["Map current subscription funnel metrics (DAU, MAU, conversion rates, ARPU) and identify top 3 optimization opportunities","Define and document the subscription value proposition, messaging architecture, and positioning for primary audience segments","Establish stakeholder alignment on subscription growth strategy with Product, Engineering, and Leadership; secure roadmap commitments","Launch or optimize A/B testing framework across acquisition, activation, and retention channels"],"objectives6m":["Execute full go-to-market launch for at least one new subscription product or major pricing/packaging update","Increase subscriber conversion rate by 15-25% through funnel optimization and messaging testing","Develop and implement retention playbook targeting churn reduction on key cohorts (target: 5-10% improvement in month-2 retention)","Build competitive analysis and market opportunity assessment; influence product roadmap with data-driven subscription feature recommendations"],"kpis":[{"metric":"New Subscriber Acquisition Cost (CAC)","description":"Track blended CAC across all channels; optimize to hit unit economics targets."},{"metric":"Conversion Rate (Funnel)","description":"Monitor conversion at each step: prospect → trial → paid; segment by channel and device."},{"metric":"Monthly/Annual Recurring Revenue (MRR/ARR)","description":"Primary north star; track growth month-over-month and cohort lifetime value."},{"metric":"Churn Rate & Retention Cohorts","description":"Measure month-1, month-3, month-12 retention by acquisition channel and segment."},{"metric":"ARPU (Average Revenue Per User)","description":"Track by segment, pricing tier, and bundle; identify upsell/cross-sell opportunities."},{"metric":"DAU/MAU & Engagement","description":"Correlation with subscriber retention and willingness to upgrade."}],"tools":["A/B Testing Platform (Optimizely, VWO, or similar)","Analytics (Mixpanel, Amplitude, or Google Analytics 4)","Mobile App Analytics (Firebase, App Annie, Sensor Tower)","iOS/Google Play App Store Connect","CRM/Email Marketing (likely Segment or similar)","BI Tools (Tableau, Looker, or internal dashboards)","Product Management (Jira, Asana)","Pricing/Packaging Tools"],"team":{"manager":"Chief Product Officer or VP Growth","current":"Cross-functional: Product, Engineering, Design, Analytics; likely 3-5 direct reports managing marketing channels, messaging, and ops","hiring":"Backfill or new creation (context suggests backfill due to transformation)"},"compensation":{"salary":"$180K-$220K base","variable":"Likely 15-25% annual bonus tied to subscriber/revenue growth targets","equity":"Possible stock options depending on company structure","remote":"On-site, New York, NY. Full-time."},"benefits":["Health, dental, vision insurance","401(k) with company match","Paid time off and flexible scheduling","Professional development budget","Access to premium Weather Company products and data insights"],"company":{"about":"The Weather Company is the world's leading weather intelligence provider, serving 360M+ monthly users via weather.com and Weather Underground. They combine advanced weather data, AI, and media solutions for enterprises and consumers, helping people and businesses make weather-informed decisions at scale.","founded":null,"headcount":null,"funding":null,"customers":"360M+ monthly active users; 100+ enterprise clients","culture":"Fast-moving, transforming organization. Values clarity in ambiguity, speed of execution, and data-driven decision-making."},"forYouIf":["You've led subscription growth at B2C media, publishing, or digital products (3+ years as growth lead or product marketing leader)","You understand iOS and Google Play ecosystems deeply-pricing tiers, bundling, trials, and subscription mechanics","You're obsessive about metrics (DAU, MAU, LTV, CAC, retention cohorts) and can tell stories with data","You thrive bridging Product and Marketing, influencing roadmaps with market insights and user feedback","You've successfully launched new subscription products or pricing changes and optimized funnels through rigorous testing"],"wontWorkIf":["You've never worked on subscription products; this isn't an entry point to subscriptions","You're a creative/brand person first; this role is quantitative and product-driven","You need remote flexibility; this is on-site in NYC","You're uncomfortable navigating ambiguity and change; the company is in transformation"],"interviewProcess":[{"step":"Recruiter Screen","detail":"30 min. Background on subscription experience, relevant case studies, and expectations for the role."},{"step":"Hiring Manager Deep Dive","detail":"60 min with VP Growth or CPO. Discuss growth strategy, product collaboration, and approach to funnel optimization."},{"step":"Case Study / Work Sample","detail":"Likely: present a subscription go-to-market plan or funnel optimization strategy in writing or in a follow-up presentation."},{"step":"Stakeholder Panel","detail":"30-45 min with Product, Engineering, and possibly Analytics leads. Assess collaboration and product mindset."},{"step":"Executive Round","detail":"30 min with leadership (possible CMO/COO). Culture fit, vision alignment, and appetite for transformation."}]}

[Apply →](https://job-boards.greenhouse.io/theweathercompany/jobs/5084318007?gh_src=54f498e47us)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/the-weather-company/director-growth-product-marketing-subscriptions-the-weather-company