---
type: JobPosting
title: Director Digital Marketing and Content Strategy
company: The Inland Real Estate Group of Companies, Inc.
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Greater Chicago Area
salaryMin: 125000
salaryMax: 140000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.dayforcehcm.com/en-US/inlandgroup/Inland-CANDIDATEPORTAL/jobs/13993?src=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/the-inland-real-estate-group-of-companies-inc/director-digital-marketing-and-content-strategy-the-inland-real-estate-group-of-"
---

# Director Digital Marketing and Content Strategy

**The Inland Real Estate Group of Companies, Inc.** · Greater Chicago Area

<!--rich-->{"tags":["Director-Level","Content Strategy","Digital Marketing","HubSpot","Chicago","On-site","$125K-$140K"],"challenge":"Inland Real Estate Group is building out enterprise-wide digital marketing from the ground up. You'll own the vision and execution of content strategy across a diverse portfolio of real estate and finance entities, leading a team and directly reporting to the CMO.","objectives3m":["Audit and map current digital content across all Inland entities; identify gaps, overlaps, and brand consistency issues","Build and present integrated digital marketing and content strategy roadmap aligned with organizational goals","Establish HubSpot governance framework and create foundational dashboards for content performance tracking and lead generation","Onboard and align internal team and cross-functional stakeholders on new strategy and shared services model"],"objectives6m":["Launch data-driven editorial calendar across 3+ business entities with consistent publishing cadence and audience segmentation","Implement and optimize HubSpot automation workflows; demonstrate measurable lift in lead quality and content engagement","Build content excellence standards (templates, brand guidelines, approval workflows); train team on new processes","Establish quarterly business reviews with entity marketing leaders showing ROI on content investments and digital initiatives"],"kpis":[{"metric":"Content Engagement Rate","description":"Track clicks, time-on-page, and conversion rates across web, email, and social channels."},{"metric":"Lead Generation Volume & Quality","description":"Measure leads sourced through content; track conversion to qualified opportunities by entity."},{"metric":"HubSpot Adoption & Usage","description":"Monitor platform adoption across entities and campaign execution velocity through automation."},{"metric":"Content Production Efficiency","description":"Track pieces published per month, time-to-publish, and team capacity utilization."},{"metric":"Brand Consistency Score","description":"Audit compliance against brand standards and messaging frameworks across all digital touchpoints."}],"tools":["HubSpot","Adobe Creative Suite","Google Analytics","Email Marketing Platforms","Social Media Management Tools","Video Production Software","Project Management Tools","CRM Systems"],"team":{"manager":"Chief Marketing Officer","current":"Content creators and digital marketers within shared services vertical (team size not specified)","hiring":"New Director role in newly created position; may expand team based on strategy needs"},"compensation":{"salary":"$125K-$140K base","variable":null,"equity":null,"remote":"Hybrid: on-site minimum 3 days/week, Greater Chicago Area"},"benefits":["Hybrid work flexibility (3 days on-site minimum)","Leadership of cross-functional digital team","Direct CMO reporting line and executive visibility","Exposure to diverse real estate and finance portfolio","Tools and budget for emerging digital innovation","Enterprise-scale impact across multiple business entities"],"company":{"about":"The Inland Real Estate Group of Companies is a diversified real estate and finance organization operating multiple entities across property management, investment, and related financial services. This is a newly created Director role within their marketing shared services model, positioning you as a foundational leader in their digital transformation.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Enterprise-focused, compliance-conscious, building shared services infrastructure for scalability and consistency."},"forYouIf":["You've led digital/content teams and shipped integrated campaigns with measurable ROI-titles like Senior Marketing Manager, Content Director, or Digital Lead fit here","You're fluent in HubSpot or similar marketing automation platforms; you think in terms of workflows, segmentation, and lead scoring","You thrive in complex, multi-stakeholder environments where you need to align diverse business units around shared digital strategy","You're equally comfortable with strategy storytelling and granular analytics; dashboards and performance metrics drive your decisions","Real estate or financial services experience is a plus-you understand compliance, long sales cycles, and audience segmentation in regulated verticals"],"wontWorkIf":["You need full remote flexibility-this role requires 3+ days on-site in Chicago weekly","You're a hands-on doer who wants to personally create every piece of content; this is a leadership and strategy role requiring delegation","You lack measurable proof of digital marketing or content strategy impact (case studies, metrics, portfolios matter here)"],"interviewProcess":[{"step":"Initial Screening","detail":"Recruiter or hiring manager discusses background, leadership experience, and HubSpot/marketing automation proficiency."},{"step":"Portfolio & Case Study Review","detail":"Walk through 2-3 examples of digital campaigns or content strategies you've built; be ready to discuss metrics and results."},{"step":"Strategy Exercise","detail":"Likely presented a hypothetical digital marketing challenge or asked to outline 90-day plan for a portfolio company."},{"step":"CMO Interview","detail":"Final round with Chief Marketing Officer covering vision for digital transformation, cross-functional leadership style, and strategic priorities."}]}

[Apply →](https://jobs.dayforcehcm.com/en-US/inlandgroup/Inland-CANDIDATEPORTAL/jobs/13993?src=LinkedIn)

---

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