---
type: JobPosting
title: Sr. Director, Reader Revenue Growth & Acquisition
company: The Associated Press
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://career8.successfactors.com/career?career_ns=job_listing&company=associated&navBarLevel=JOB_SEARCH&rcm_site_locale=en_US&career_job_req_id=268928"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/the-associated-press/sr-director-reader-revenue-growth-acquisition-the-associated-press"
---

# Sr. Director, Reader Revenue Growth & Acquisition

**The Associated Press** · New York, NY

<!--rich-->{"tags":["Reader Revenue","Donations","B2C Growth","Lifecycle Marketing","On-site","$180K-$220K","NYC"],"challenge":"AP is building a high-potential consumer donations business and needs someone to scale recurring revenue from a growing audience base. You'll own the entire growth funnel-from acquisition through retention-turning journalism engagement into durable financial support.","objectives3m":["Map current donor lifecycle, identify top 3 conversion bottlenecks, and establish baseline cohort metrics (CAC, LTV, repeat donation rate)","Launch 2-3 high-impact acquisition or retention experiments across on-site and owned channels with clear success criteria","Align growth roadmap with product and editorial teams; define Q2-Q3 initiatives tied to revenue targets","Audit existing donor tools, systems, and data infrastructure; recommend stack improvements for faster iteration"],"objectives6m":["Grow recurring donation revenue by 25-40% through optimized funnel and lifecycle campaigns","Achieve 15%+ improvement in donor retention rate (return frequency or repeat gift rate) vs. baseline","Build and scale 1-2 repeatable acquisition channels (paid media, owned, product-led) with unit economics meeting or exceeding targets","Establish growth operating cadence: weekly experiment reporting, monthly cohort analysis, quarterly strategy reviews"],"kpis":[{"metric":"Recurring Donation Revenue","description":"Total monthly/annual recurring revenue from donor base; primary P&L driver."},{"metric":"Customer Acquisition Cost (CAC)","description":"Cost to acquire a new donor; tracked by channel and cohort."},{"metric":"Lifetime Value (LTV)","description":"Expected lifetime revenue per donor; used to inform CAC spend caps and payback targets."},{"metric":"Donor Retention / Return Rate","description":"% of donors who make repeat gifts within 12 months; key retention health metric."},{"metric":"Conversion Rate (Funnel)","description":"% of engaged users who convert to first donation; tracked across acquisition, reg, and paywall experiences."},{"metric":"Average Gift Size / ARPU","description":"Average revenue per user; monitored to balance volume growth with revenue quality."}],"tools":["Analytics platforms (Google Analytics, Mixpanel, or similar)","Email marketing / lifecycle automation (Klaviyo, Iterable)","Paid media (Google Ads, Meta, programmatic)","A/B testing / experimentation tools (Optimizely, VWO)","Donor / CRM systems (Salesforce, Donorbox, or proprietary)","Product management tools (Figma, Jira, Amplitude)"],"team":{"manager":"VP of Reader Revenue or Chief Product Officer (likely, not specified)","current":"Product, engineering, editorial, audience teams; lifecycle/retention specialists implied","hiring":"New role or expansion of existing revenue function"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site, New York, NY"},"benefits":["Mission-driven work supporting independent journalism","Access to global newsroom and editorial partnerships","Likely health, dental, vision coverage","Potential flexible work arrangements"],"company":{"about":"The Associated Press is the world's oldest and most trusted news cooperative, founded in 1846. It reaches more than half the global population daily across all formats. AP is diversifying revenue beyond traditional licensing to build a scalable consumer-facing donations business.","founded":1846,"headcount":null,"funding":null,"customers":null,"culture":"Fact-focused, mission-driven, collaborative across newsroom and business teams"},"forYouIf":["You've scaled reader revenue, subscriptions, or donations at a media org or mission-driven company and own end-to-end funnel metrics","You blend data-driven rigor with creative marketing; you run experiments constantly and scale what works","You thrive partnering across product, editorial, and ops teams; you can translate newsroom priorities into growth plays","You're energized by the mission (independent journalism) and see recurring donations as the sustainable revenue model for media"],"wontWorkIf":["You need 100% remote work; this is on-site in NYC","You lack direct P&L ownership or revenue accountability in a B2C, consumer-facing business","You're not comfortable with ambiguity in a relatively new business line; you need clear playbooks and mature systems"],"interviewProcess":[{"step":"Initial screening","detail":"Phone call with recruiter; review background in reader revenue and media/nonprofit sectors"},{"step":"Manager conversation","detail":"Deeper dive on growth strategy, experimentation approach, and alignment with AP's mission"},{"step":"Case study / take-home","detail":"Real or hypothetical donor funnel challenge; walk through your analysis and recommendations"},{"step":"Cross-functional panel","detail":"Conversations with product, editorial, and ops leaders; test collaboration and systems thinking"},{"step":"Final approval","detail":"Executive or C-suite sign-off"}]}

[Apply →](https://career8.successfactors.com/career?career_ns=job_listing&company=associated&navBarLevel=JOB_SEARCH&rcm_site_locale=en_US&career_job_req_id=268928)

---

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