---
type: JobPosting
title: Marketing Specialist
company: Sollit
companyWebsite: "https://nl.linkedin.com/company/sollit-software?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Zwolle, Overijssel, Netherlands
salaryMin: 50000
salaryMax: 65000
salaryCurrency: EUR
market: USA
postedAt: 2026-06-02
applyUrl: "https://nl.linkedin.com/jobs/view/marketing-specialist-at-sollit-4396187340?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/sollit/marketing-specialist-sollit"
---

# Marketing Specialist

**Sollit** · Zwolle, Overijssel, Netherlands

<!--rich-->{"tags":["B2B SaaS","Demand Generation","On-site","€50K-€65K","Renewable Energy","Netherlands","Growth Marketing"],"challenge":"Sollit is scaling renewable energy solutions across Europe and needs a marketing operator who can take demand generation from working to dominant. You'll report directly to the CEO, own the full funnel, and transform local Dutch success into an international playbook.","objectives3m":["Map current demand generation channels, identify what's actually converting, and build a scaling roadmap with clear metrics","Launch 2-3 new growth experiments (content, events, partnerships) and establish fast feedback loops with sales on lead quality","Audit and optimize the website, email sequences, and lead nurturing funnel; establish baseline conversion rates","Build relationships with key sales stakeholders and external agency partners; establish weekly reporting cadence"],"objectives6m":["Scale proven demand gen channels by 50%+ in volume while maintaining or improving lead quality and conversion rates","Develop and test positioning/messaging for Belgium, Germany, and Spain markets; validate local market fit","Launch and run 3+ integrated campaigns (webinars, events, content series) with documented ROI and learnings","Create repeatable, documented marketing processes and playbooks that don't require your constant involvement"],"kpis":[{"metric":"Lead Volume & Quality Score","description":"Track monthly leads generated by channel and work with sales to score quality; aim for 20%+ MoM growth in qualified leads."},{"metric":"Cost Per Qualified Lead","description":"Monitor spend across channels (content, events, ads) against qualified lead output; optimize for efficiency."},{"metric":"Pipeline Influence & Win Rate","description":"Measure marketing-sourced pipeline value and close rates vs. other sources; show true commercial impact beyond vanity metrics."},{"metric":"Campaign ROI","description":"Track spend, leads, conversions, and revenue attributed to each campaign; use to inform where to double down."},{"metric":"Conversion Rates (Top/Mid/Bottom Funnel)","description":"Website traffic → email signup, email → webinar attendance, webinar → demo, demo → customer; benchmark and improve each stage."}],"tools":["HubSpot","Google Analytics","Content Management System","Email Marketing Platform","Webinar/Event Tools","Spreadsheets/BI Tools","Marketing Automation"],"team":{"manager":"CEO","current":"Small marketing team; you'll work with external agencies and freelancers for execution support","hiring":"New role; backfill with growth focus"},"compensation":{"salary":"€50K-€65K base","variable":null,"equity":null,"remote":"On-site in Zwolle, Overijssel, Netherlands"},"benefits":["Direct CEO access and strategic visibility","Full ownership of marketing strategy and execution","Work in fast-growing renewable energy sector","International exposure across 4 countries (NL, BE, DE, ES)","Hands-on role with real impact on scaling"],"company":{"about":"Sollit is a B2B SaaS company scaling renewable energy solutions across Europe. They're past product-market fit in the Netherlands and now expanding demand generation and international presence.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Lean, direct, results-focused. No corporate layers. You report to CEO, work hands-on, and own outcomes. Rewarding journey for operators who want fingerprints on growth."},"forYouIf":["You've owned demand generation at a B2B SaaS company that scaled and you understand what changes along the way","You're equally comfortable with strategy and execution-you don't just plan, you ship and measure","You're curious about renewable energy or sustainability and willing to learn the industry fast","You speak Dutch and English fluently; Spanish or German is a bonus"],"wontWorkIf":["You need a large team or multiple layers of support-this is lean and hands-on","You're looking to manage a playbook rather than experiment and build new channels","You're uncomfortable with ambiguity or prefer roles with highly defined scope and process"],"interviewProcess":[{"step":"Initial call","detail":"Conversation about your scaling experience and what attracted you to Sollit"},{"step":"Case study discussion","detail":"Walk through a campaign or growth initiative you've led-metrics, learnings, what you'd do differently"},{"step":"CEO conversation","detail":"Strategy discussion with founder about market opportunity, positioning, and how you'd approach scaling"},{"step":"References","detail":"Check with past managers/sales leaders on execution ability and commercial thinking"}]}

[Apply →](https://nl.linkedin.com/jobs/view/marketing-specialist-at-sollit-4396187340?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/sollit/marketing-specialist-sollit