---
type: JobPosting
title: Director of Growth Marketing
company: SkinSpirit
companyWebsite: "https://www.linkedin.com/company/skinspirit-skincare-clinic-&-spa?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: United States
salaryMin: 150000
salaryMax: 190000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/director-of-growth-marketing-at-skinspirit-4349190903?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/skinspirit/director-of-growth-marketing-skinspirit"
---

# Director of Growth Marketing

**SkinSpirit** · United States

<!--rich-->{"tags":["B2C","Remote (US-Based)","$150K-$190K","DTC","Performance Marketing","Director-Level","Healthcare/Wellness"],"challenge":"SkinSpirit operates 55+ aesthetic clinics across the US and needs a strategic growth leader to build their digital acquisition engine from the ground up. You'll own the full funnel-paid media, SEO, CRM, website, analytics-and scale client acquisition while mentoring a lean team.","objectives3m":["Audit and establish baseline performance across all paid channels (Meta, TikTok, Google) and website; identify quick wins in spend efficiency","Build a unified performance dashboard translating raw data into monthly growth narratives for executive leadership","Define 12-month paid media strategy with forecasted CAC, LTV targets, and channel mix recommendations","Onboard agency partners and establish weekly optimization cadence for paid media, SEO, and analytics teams"],"objectives6m":["Reduce blended CAC by 15-20% through channel optimization, audience refinement, and creative testing frameworks","Launch redesigned website with improved conversion funnel; achieve 25%+ lift in key conversion metrics","Implement AI-powered tools for audience segmentation, creative iteration, and predictive analytics to accelerate testing velocity","Build internal capability: mentor team of 3 to own channel strategy independently; establish weekly insights reports influencing creative and spend"],"kpis":[{"metric":"Customer Acquisition Cost (CAC)","description":"Track blended cost per new client across all channels; target 15-20% reduction within 6 months."},{"metric":"Return on Ad Spend (ROAS)","description":"Monitor ROAS by channel (Meta, TikTok, Google) monthly; establish 3:1+ benchmarks by channel."},{"metric":"Website Conversion Rate","description":"Track visit-to-lead and lead-to-booking rates; aim for 25%+ improvement post-redesign."},{"metric":"Customer Lifetime Value (LTV)","description":"Calculate repeat booking rates and average revenue per client to optimize long-term profitability."},{"metric":"New Client Volume","description":"Monthly new client bookings driven by digital channels; track growth rate YoY."}],"tools":["Meta Ads Manager","TikTok Ads","Google Ads (Search, Display)","Google Analytics 4","CRM/Lifecycle (implied: likely HubSpot or similar)","Website Platform (implied: Shopify or custom)","AI/Automation Tools (specific tools TBD)","Tableau or Looker (data visualization)"],"team":{"manager":"Not specified (likely VP/C-suite)","current":"Team of 3 internal marketers; agency partners for paid media, SEO, and analytics","hiring":"Backfill-leadership role to scale existing team"},"compensation":{"salary":"$150K-$190K base","variable":null,"equity":null,"remote":"Primarily remote (US-based); occasional travel required. Preferred locations: AZ, DC, CA, CO, FL, GA, IL, MD, MN, NC, NJ, NY, OH, OR, TN, TX, UT, VA, WA."},"benefits":["People-first culture emphasizing wellness and authentic connection","World-class training and professional development","Leadership opportunity: mentoring team of 3","Access to state-of-the-art tools and emerging platforms","Health/beauty industry perks (likely clinic access)"],"company":{"about":"SkinSpirit is a 20-year-old aesthetic skincare and body treatment leader operating 55+ locations nationwide. Known for personalized, medically-proven treatments delivered by industry-leading experts, the brand is doubling down on digital growth to fuel national expansion.","founded":2004,"headcount":null,"funding":null,"customers":"55+ clinics; targeting new client acquisition at scale","culture":"People-first, authentic, wellness-focused. Leadership emphasizes integrity, love-led decision-making, and continuous innovation."},"forYouIf":["You've driven 7+ years of measurable growth in DTC or multi-location consumer businesses (e.g., health, wellness, beauty, fitness)","You're fluent in paid media (Meta, TikTok, Google) with proven chops building and optimizing campaigns under pressure","You thrive on data: you translate messy dashboards into strategy and test-and-learn frameworks feel natural","You want to lead: managing small teams, defining strategy, and building scalable processes excites you more than executing tactics","You're curious about AI/automation and actively exploring tools to unlock speed and insight in your marketing stack"],"wontWorkIf":["You need deep brand marketing expertise-this is pure performance and conversion focus","You prefer execution over strategy; you're not comfortable defining roadmaps and mentoring teams","You're hands-off with data; this role demands fluency in analytics, dashboards, and turning numbers into narrative"],"interviewProcess":[{"step":"Screening Call","detail":"Hiring manager explores DTC background, paid media depth, and team leadership experience (20-30 min)"},{"step":"Case Study / Problem Solving","detail":"Walk through a growth challenge you've solved (CAC reduction, ROAS improvement, channel mix); share metrics and learnings (30 min prep, 30 min discussion)"},{"step":"Strategic Deep Dive","detail":"Conversation with VP/leadership on digital vision, multi-channel strategy, and how you'd approach SkinSpirit's funnel (45 min)"},{"step":"Team Conversation","detail":"Meet internal marketing team; discuss collaboration style and how you'd support their growth (30 min)"}]}

[Apply →](https://www.linkedin.com/jobs/view/director-of-growth-marketing-at-skinspirit-4349190903?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/skinspirit/director-of-growth-marketing-skinspirit