---
type: JobPosting
title: Director, Community & Membership Growth
company: SERHANT.
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://job-boards.greenhouse.io/serhant/jobs/4194965009"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/serhant/director-community-membership-growth-serhant"
---

# Director, Community & Membership Growth

**SERHANT.** · New York, NY

<!--rich-->{"tags":["Community Growth","Membership Strategy","B2B2C","Real Estate SaaS","On-site NYC","$180K-$220K","Director-level"],"challenge":"SERHANT. is the world's most-followed real estate brand, and their Sellit education platform is at an inflection point with 47K+ agents across free and paid tiers. You'll own community as the growth and retention engine-building the systems and culture that turn agents into paying, loyal members.","objectives3m":["Map current member engagement patterns and identify top 20% of high-value behaviors driving retention and upsells","Design and launch 3-5 high-engagement community programs (daily challenges, recognition frameworks, milestone celebrations) to establish sticky habits","Conduct 30+ member interviews to surface friction in free-to-paid conversion funnel and document top churn signals","Build retention playbook with data team: define engagement metrics that predict renewal vs. churn, set benchmarks"],"objectives6m":["Grow paid membership base by 25-40% through community-led conversion, with clear attribution to engagement initiatives","Reduce churn by 15-20% through early intervention system targeting at-risk members based on behavioral signals","Build and activate upsell pathways (Starter → Member → Group Coaching → PRO) with documented conversion rates per stage","Establish yourself as visible leader: host weekly community calls, mentor top performers, become trusted voice agents recognize"],"kpis":[{"metric":"Monthly Active Community Members","description":"Percentage of total membership base logging in and engaging weekly; target 60%+ DAU/MAU ratio."},{"metric":"Free-to-Paid Conversion Rate","description":"% of free tier agents converting to paid membership monthly; ladder by program depth (Starter → PRO)."},{"metric":"Net Revenue Retention (NRR)","description":"Blended metric measuring renewal + upsell expansion revenue; target 110%+ for membership cohorts."},{"metric":"Member Churn Rate","description":"Monthly/annual churn % by cohort and engagement tier; identify early warning signals (e.g., 0 logins in 7 days)."},{"metric":"Content Engagement Velocity","description":"Posts, comments, challenge participation, and live event attendance per member per week."},{"metric":"Time-to-First-Deal (Member Cohort)","description":"Days from joining paid tier to first agent deal closed; proxy for member satisfaction and real-world value."}],"tools":["Community platform (Mighty Networks, Circle, or custom)","Analytics/data warehouse (Mixpanel, Amplitude, or internal BI)","Email marketing automation (Klaviyo, Iterable)","CRM (likely Salesforce or HubSpot for membership)","Slack or internal comms","Event/webinar platform (Hopin, Zoom)","Survey/feedback tools (Typeform, Qualtrics)"],"team":{"manager":"Head of Sellit or VP Growth (not specified)","current":"Content team, Marketing team, Sales team, Operations team, Data team (cross-functional collaboration)","hiring":"New role or expansion; backfill status unclear from JD"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"Hybrid (based in New York, NY; some on-site expected for community events and leadership visibility)"},"benefits":["Equity/profit sharing (typical for director-level growth roles at high-growth companies)","Health, dental, vision coverage","Access to SERHANT. platform and real estate insights","Community and event budget to activate members","Professional development budget"],"company":{"about":"SERHANT. is the world's most-followed real estate brand, disrupting traditional brokerage through in-house content creation and media amplification. Sellit is their education and coaching platform for real estate agents, powered by community and proprietary curriculum.","founded":null,"headcount":null,"funding":null,"customers":"47K+ real estate agents (free and paid tiers); real estate buyers, sellers, developers","culture":"High-energy, media-forward, creator-focused; emphasis on showing up visibly and building credible relationships"},"forYouIf":["You've built or scaled a community (online or offline) from 0 to 5K+ members and understand what drives daily engagement and retention","You're obsessed with data: you define success metrics, track engagement velocity, and use behavioral signals to drive decisions","You're equally comfortable in the spreadsheet (building systems, analyzing cohorts) and on camera (hosting events, mentoring members, being a visible leader)","You've driven membership or SaaS growth and understand the full funnel: free-to-paid conversion, upsell mechanics, and churn prevention","You thrive in collaborative, cross-functional environments and can align product, content, sales, and ops teams around community goals"],"wontWorkIf":["You prefer behind-the-scenes work; this role requires high visibility and frequent direct interaction with members","You're not data-driven or don't enjoy measuring and optimizing engagement metrics","You've only managed communities as a side project; this needs someone who's made growth and retention their primary focus","You're uncomfortable with real estate or don't see the value in upskilling agents to close more deals"],"interviewProcess":[{"step":"Initial Screening","detail":"Conversation about community-building background, past growth metrics, and why SERHANT. interests you"},{"step":"Case Study / Take-Home","detail":"Likely asked to design a 3-month engagement strategy or analyze a community retention problem"},{"step":"Director/Leadership Panel","detail":"Meet with Head of Sellit/Growth and cross-functional stakeholders (Content, Sales, Ops) to assess collaboration style"},{"step":"Member Interaction Exercise","detail":"Simulate hosting a community call or responding to member feedback; tests credibility and emotional intelligence"},{"step":"Final Round with Founder/Executive","detail":"Likely conversation with senior leadership on vision for Sellit community and long-term growth"}]}

[Apply →](https://job-boards.greenhouse.io/serhant/jobs/4194965009)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/serhant/director-community-membership-growth-serhant