---
type: JobPosting
title: GTM Lead
company: Scytale
category: growth-marketing
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 140000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://scytale.ai/careers/co/new-york/3F.56C/gtm-lead/all/?coref=1.11.p83_4A1B"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/scytale/gtm-lead-scytale"
---

# GTM Lead

**Scytale** · New York, United States

<!--rich-->{"tags":["B2B SaaS","On-site NYC","$140K-$180K","Founding Sales Role","GRC/Compliance","Early Stage","US Market Entry"],"challenge":"Scytale is the G2-leading AI compliance platform expanding into the US-their most critical growth market. You're the founding sales hire building the entire US go-to-market from zero, owning pipeline, positioning, partnerships, and the first lighthouse customers.","objectives3m":["Generate $500K+ qualified pipeline through outbound, events, and network activation","Close 2-3 initial anchor customers that validate US ICP and messaging","Map 10+ partnership opportunities and establish 2-3 pilot relationships","Define repeatable sales process, buyer personas, and messaging for US market"],"objectives6m":["Hit $1M+ pipeline across 3+ scalable channels (outbound, partnerships, events)","Close 5-8 customers demonstrating product-market fit and unit economics","Validate 1-2 growth channels with clear CAC and LTV metrics","Document playbook and processes to hire and onboard first sales team member"],"kpis":[{"metric":"Pipeline Generated (USD)","description":"Total qualified opportunities in pipeline by source, tracked weekly."},{"metric":"Win Rate & ASP","description":"Conversion rate from qualified to closed, and average deal size to validate ICP."},{"metric":"Sales Cycle Length","description":"Days from first touch to close, refined monthly as you learn US buyer behavior."},{"metric":"Partnership Pipeline Contribution","description":"Percentage of pipeline sourced through partner channels vs. direct outbound."},{"metric":"Customer Acquisition Cost","description":"Fully-loaded cost per closed customer to inform scaling strategy."}],"tools":["Salesforce or HubSpot","Outreach or Apollo","LinkedIn Sales Navigator","Slack","Google Workspace","Calendly or similar scheduling"],"team":{"manager":"Founding team / CEO","current":"Operating solo initially; close partnership with product and executive team","hiring":"New role-founding US sales hire"},"compensation":{"salary":"$140K-$180K base","variable":"Commission/bonus structure TBD based on deal close","equity":"Early-stage equity package expected","remote":"On-site in New York, United States"},"benefits":["Equity stake in high-growth GRC startup","Full autonomy to shape US market strategy","Direct access to founding team and product roadmap","Flexible work environment with NYC base","Professional development budget","Health, dental, vision coverage"],"company":{"about":"Scytale is a G2-leading AI platform that automates 60+ compliance frameworks (SOC 2, ISO 27001, GDPR, PCI DSS, etc.) for startups to enterprises. Recognized as AWS Rising Star Partner of the Year, trusted by hundreds of customers globally. Now expanding into the US market.","founded":null,"headcount":null,"funding":null,"customers":"Hundreds of companies globally across startups, scale-ups, and enterprises","culture":"Partnership-driven, technology-focused, operator mindset with bias for execution"},"forYouIf":["You've built a new market, region, or territory from zero and closed significant deals yourself","You thrive in ambiguity and can operate as a team of one while shaping strategy","You have deep knowledge of US B2B buyer behavior and preferably a strong local network","You're commercially sharp, results-driven, and energized by founding-stage challenges"],"wontWorkIf":["You've only managed teams or territories at large enterprises-we need a builder, not a manager","You need heavy process, hand-holding, or reporting structure to stay motivated","You're looking for a remote role or flexibility to work outside NYC"],"interviewProcess":[{"step":"Screening call","detail":"Discuss your market-building experience and motivation for founding-stage sales"},{"step":"Deep dive with Head of Sales / Founder","detail":"Walk through a specific new market you've built-ICP definition, channels, first deals"},{"step":"Product & market fit conversation","detail":"Meet product/CEO; discuss US compliance landscape, buyer dynamics, GTM strategy"},{"step":"Reference checks","detail":"2-3 references validating your ability to build from scratch and close deals independently"}]}

[Apply →](https://scytale.ai/careers/co/new-york/3F.56C/gtm-lead/all/?coref=1.11.p83_4A1B)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/scytale/gtm-lead-scytale