---
type: JobPosting
title: Director of Growth & Demand Gen
company: Screencastify
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Chicago, IL
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://apply.workable.com/screencastify/j/45C02E1E6B/apply/"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/screencastify/director-of-growth-demand-gen-screencastify"
---

# Director of Growth & Demand Gen

**Screencastify** · Chicago, IL

<!--rich-->{"tags":["Director Level","Growth & Demand Gen","EdTech","On-site Chicago","B2B2C","$180K-$220K","Full-time"],"challenge":"Screencastify reaches 15M users across K-12 education and is aggressively expanding into post-secondary and enterprise. You'll own the full GTM motion-from demand generation to closed revenue-while building a high-performing marketing team that bridges B2C demand with B2B sales.","objectives3m":["Audit current marketing stack and establish baseline KPIs across demand gen, product marketing, and revenue attribution","Define and launch integrated communication strategy across email, in-product, and notifications to drive engagement and retention","Develop go-to-market playbook for post-secondary education expansion with sales team alignment","Build and onboard marketing team with clear roles, mentorship framework, and performance expectations"],"objectives6m":["Achieve 25%+ increase in qualified pipeline for B2B expansion markets (post-secondary, corporate)","Create comprehensive product marketing framework including sales enablement materials and customer journey messaging","Establish thought leadership presence through 2-3 industry conference appearances with measurable brand lift metrics","Implement marketing attribution system that ties demand gen initiatives to closed revenue with monthly executive reporting"],"kpis":[{"metric":"Pipeline Generated","description":"Total qualified pipeline dollars attributed to marketing initiatives, tracked by segment (K-12, post-secondary, corporate)."},{"metric":"Marketing-Influenced Revenue","description":"Closed revenue with marketing touchpoint in customer journey, measuring full-funnel impact beyond first-touch."},{"metric":"Customer Engagement Rate","description":"Email open/click rates, in-product notification CTR, and retention metrics across communication channels."},{"metric":"Cost Per Acquisition","description":"Fully-loaded CAC by segment, tracked against LTV to ensure unit economics."},{"metric":"Sales Enablement Utilization","description":"Percentage of sales team actively using marketing materials and content, measured through CRM adoption."}],"tools":["Email marketing platform (likely Klaviyo or HubSpot)","Marketing automation","CRM/Sales engagement tool","Analytics/BI platform","In-product messaging tools","Content management system","Survey/research tools","Demand gen platform (LinkedIn, Google, Facebook)"],"team":{"manager":"President of GTM","current":"Small marketing team (size not specified)","hiring":"Leadership/backfill-you'll be building and scaling the team"},"compensation":{"salary":"$180K-$220K base","variable":null,"equity":null,"remote":"On-site in Chicago, IL"},"benefits":["Direct reporting to President of GTM with executive influence","Team leadership opportunity with coaching and development focus","Exposure to high-growth expansion into multiple markets","EdTech mission with 15M+ user impact","K-12 + enterprise dual-motion experience"],"company":{"about":"Screencastify (Castify) is a leading edtech platform used by 15M+ people, primarily serving K-12 education in the US. They're expanding aggressively into post-secondary and enterprise markets with a proven, reliable video communication solution.","founded":null,"headcount":null,"funding":null,"customers":"15M+ users across K-12, expanding into post-secondary and corporate","culture":null},"forYouIf":["You've scaled demand gen from scratch or grown a pipeline by 20%+ YoY in B2B or B2B2C environments","You obsess over metrics and tie marketing activity directly to closed revenue, not vanity metrics","You're comfortable jumping between strategic planning, hands-on execution, and people leadership","You've worked in or deeply understand education technology, K-12, or adjacent verticals","You thrive in expanding markets and can build GTM motions for new segments (post-secondary, enterprise)"],"wontWorkIf":["You need remote flexibility-this is on-site only in Chicago","You're a campaign-focused specialist looking to avoid leadership/mentorship responsibilities","You struggle with ambiguity or prefer highly documented, established processes over building from scratch","You're not comfortable being measured on revenue impact; you prefer traditional marketing attribution"],"interviewProcess":[{"step":"Initial conversation","detail":"Screen with recruiting or GTM leadership covering growth background and edtech familiarity"},{"step":"Marketing strategy deep dive","detail":"Case study discussion-how you'd approach GTM for post-secondary expansion with limited data"},{"step":"Leadership + team building","detail":"Conversation with President of GTM on mentorship philosophy, team scaling, and organizational design"},{"step":"Executive panel","detail":"Optional conversation with executive team on strategic fit and market vision"}]}

[Apply →](https://apply.workable.com/screencastify/j/45C02E1E6B/apply/)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/screencastify/director-of-growth-demand-gen-screencastify