---
type: JobPosting
title: Senior Marketing Manager - CRM
company: Pumpkin
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 120
salaryMax: 150
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://independencepetgroup.wd12.myworkdayjobs.com/Pumpkin/job/New-York-NY/Senior-Marketing-Manager---CRM_JR101981?source=Linkedin"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/pumpkin/senior-marketing-manager-crm-pumpkin"
---

# Senior Marketing Manager - CRM

**Pumpkin** · New York, NY

<!--rich-->{"tags":["DTC","CRM/Email","B2C","Hybrid NYC","$120K-$150K","Pet Tech"],"challenge":"Pumpkin is aiming to unlock $1-2B in life-extending pet treatments over five years. You'll own the entire CRM engine-from email acquisition to retention-turning pet insurance leads into lifelong customers in a high-consideration category.","objectives3m":["Audit and optimize existing email acquisition funnel; establish baseline metrics for conversion rate, CAC, and engagement across campaigns","Develop comprehensive CRM strategy document covering lead nurture flows, segmentation logic, and KPI targets for first 12 months","Launch 2-3 A/B tests on subject lines, send times, and audience segments; implement testing framework and reporting dashboard","Build content brief template and calendar; coordinate with creative team to refresh top 5 underperforming email templates"],"objectives6m":["Scale email acquisition channel: grow new customer acquisition by 25-40% through improved segmentation and nurture series","Launch and operationalize SMS channel; achieve 15%+ opt-in rate and establish baseline performance metrics","Develop retention playbook with lifecycle triggers (post-purchase, renewal, at-risk); reduce churn by 10-15%","Build advanced reporting dashboard tracking CAC, LTV, email engagement metrics, and SMS performance; present monthly insights to leadership"],"kpis":[{"metric":"New Customer Acquisition Cost (CAC)","description":"Track cost to acquire a new pet insurance customer via email and CRM channels; goal is to optimize toward unit economics."},{"metric":"Email Conversion Rate","description":"Measure % of leads converting to customers through email nurture sequences; benchmark and improve month-over-month."},{"metric":"Customer Lifetime Value (LTV)","description":"Calculate total revenue generated from customers acquired via CRM; use LTV:CAC ratio to validate channel efficiency."},{"metric":"Email Engagement Rate","description":"Monitor open rate, click rate, and unsubscribe rate; use as leading indicator for conversion performance."},{"metric":"Customer Retention Rate","description":"Track % of customers renewing policies; measure impact of retention campaigns on churn reduction."},{"metric":"SMS Opt-In & Performance","description":"Monitor SMS subscription rate, engagement rate, and conversion; validate SMS as viable acquisition and retention channel."}],"tools":["Email platform (likely Klaviyo or Marketo)","SMS platform","Excel/Sheets","Analytics/BI tool","HTML","A/B testing tools","CRM stack management","Salesforce or HubSpot"],"team":{"manager":"Director of Marketing","current":"Design team, creative team, growth team, marketing team (size not specified)","hiring":"New role"},"compensation":{"salary":"$120K-$150K base","variable":null,"equity":null,"remote":"Hybrid: NYC office, minimum 2 days/week in-office"},"benefits":["Pet insurance coverage (obviously)","Healthcare benefits","Flexible work arrangement","Professional development budget","Mission-driven culture (pet wellness focus)"],"company":{"about":"Independence Pet Holdings (est. 2021) is a corporate holding company managing diverse pet health brands including insurance, education, and lost recovery. Pumpkin is their flagship insurance brand, targeting $1-2B in life-saving pet treatments over 5 years.","founded":2021,"headcount":null,"funding":null,"customers":null,"culture":"Mission-driven, data-focused, full-stack resources"},"forYouIf":["You've built email acquisition funnels for high-consideration products (insurance, healthcare, financial services) and obsess over conversion metrics","You're comfortable wearing both the strategic hat (funnel design, segmentation logic) and the tactical hat (HTML, platform troubleshooting, A/B test setup)","You have 5+ years DTC email/CRM experience and can prove impact with specific CAC, LTV, and retention improvements","You love working with data-Excel isn't scary, and you think in cohorts, segments, and lifetime value","You genuinely care about pets (this isn't corporate BS-the team will test this)"],"wontWorkIf":["You hate spreadsheets or avoid digging into raw data; this role is deeply analytical","You expect a fully-remote setup; 2 days/week NYC office is non-negotiable","You've only done B2B SaaS email or retail campaigns; high-consideration product experience is critical"],"interviewProcess":[{"step":"Phone Screen","detail":"Hiring manager explores your DTC email background, especially in acquisition-heavy verticals (insurance, healthcare, etc.)"},{"step":"Case Study / Work Sample","detail":"Walk through a past email campaign you built-metrics, strategy, learnings; or live case study analyzing a sample funnel"},{"step":"Team Interview","detail":"Conversations with Director of Marketing and cross-functional stakeholders (growth, creative) to assess collaboration fit"},{"step":"Final Round","detail":"Leadership conversation on CRM vision and long-term strategy alignment with company's $1-2B treatment goal"}]}

[Apply →](https://independencepetgroup.wd12.myworkdayjobs.com/Pumpkin/job/New-York-NY/Senior-Marketing-Manager---CRM_JR101981?source=Linkedin)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/pumpkin/senior-marketing-manager-crm-pumpkin