---
type: JobPosting
title: Head of Marketing
company: Probably Genetic
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 220000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://jobs.ashbyhq.com/probablygenetic/e7570607-370d-4399-ab78-8be292aef751?src=LinkedIn+Job+Wrapping"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/probably-genetic/head-of-marketing-probably-genetic"
---

# Head of Marketing

**Probably Genetic** · San Francisco, CA

<!--rich-->{"tags":["VP Marketing","Healthcare Tech","B2B2C","On-site","$220K-$280K","Series A/B","Patient Acquisition"],"challenge":"Probably Genetic is disrupting rare disease diagnosis and treatment access using AI and at-home testing, backed by Khosla and Y Combinator. You'll build a marketing function from the ground up that balances rigorous performance marketing with patient trust-the hardest problem in healthtech.","objectives3m":["Define and instrument the full patient acquisition funnel (discovery → diagnosis → trial/treatment enrollment) with clear CAC/LTV models across paid search, social, SEO, and partnership channels","Audit current brand positioning and competitive landscape; develop a 6-month brand and messaging narrative that resonates with patients, caregivers, and clinical partners","Map the existing marketing team structure, skills gaps, and hiring roadmap; secure budget and hire first 1-2 critical roles (e.g., performance marketer, content/brand lead)","Launch 2-3 high-impact experiments (channel testing, messaging variants, funnel optimization) to establish baseline performance and quick wins"],"objectives6m":["Build a fully instrumented analytics dashboard tracking CAC, LTV, payback period, retention, and channel ROI; present insights to board and leadership monthly","Execute 3-4 integrated campaigns connecting paid performance channels with brand storytelling, PR, and partnerships; measure impact on brand lift and patient outcomes","Grow patient acquisition volume by 30-50% while maintaining or improving CAC economics; optimize top 3 channels and pause underperformers","Establish a patient feedback loop (NPS, qualitative interviews, journey analytics) and translate 5+ insights into product and marketing improvements"],"kpis":[{"metric":"Patient Acquisition Cost (CAC)","description":"Track cost per new enrolled patient by channel (paid search, social, organic, partnerships); tie to payback period and LTV."},{"metric":"Lifetime Value (LTV) & Retention","description":"Measure patient engagement, retention rate, and long-term value; ensure LTV:CAC ratio supports sustainable growth."},{"metric":"Conversion Funnel Metrics","description":"Monitor conversion rates at each stage: discovery → diagnosis → trial/treatment enrollment; identify and optimize bottlenecks."},{"metric":"Channel Performance & Attribution","description":"Measure ROI, volume, and quality by channel; use multi-touch attribution to inform budget allocation and testing."},{"metric":"Brand Health & Trust Metrics","description":"Track brand awareness, consideration, and trust sentiment among patients, caregivers, and clinical partners; correlate with performance metrics."},{"metric":"Patient Experience & NPS","description":"Monitor NPS, qualitative feedback, and journey satisfaction to ensure marketing messaging and experience align with patient needs."}],"tools":["Google Analytics / Mixpanel / Amplitude","Paid search (Google Ads, Bing)","Social media advertising (Meta, TikTok, LinkedIn)","Marketing automation (HubSpot, Marketo, or similar)","A/B testing / experimentation platform (Optimizely, VWO, or custom)","CRM (Salesforce or similar)","Email marketing (Klaviyo, Iterable)","BI/dashboarding (Tableau, Looker, Mode Analytics)"],"team":{"manager":"CEO","current":"Unknown team size; likely small or non-existent marketing function","hiring":"New build-out: expect to hire performance marketer, brand/content lead, and analytics/ops roles in first 6-12 months"},"compensation":{"salary":"$220K-$280K base","variable":"Likely 10-20% performance bonus (not specified)","equity":"Meaningful early-stage equity (Series A/B implied; exact % not stated)","remote":"On-site in San Francisco, CA"},"benefits":["Competitive salaries","Comprehensive health, dental, vision coverage","Early-stage equity (meaningful stake)","Mission-driven role in rare disease/patient access space","Direct CEO access and leadership influence","Healthcare benefits and flexible time off"],"company":{"about":"Probably Genetic operates a data platform that discovers undiagnosed patients online, uses machine learning and at-home testing to assess disease state, and enables compliant patient communication. They help patients access diagnoses, clinical trials, and treatments faster. Backed by Threshold, Khosla, and Y Combinator.","founded":null,"headcount":null,"funding":"Multiple rounds including Series A/B (Threshold, Khosla, Y Combinator)","customers":"Drug developers, patient advocacy groups, patients with severe/complex diseases","culture":"Tight-knit, ambitious problem-solvers united by patient mission; lean, all-star team; mission-driven culture"},"forYouIf":["You've led B2C or B2B2C growth marketing in healthcare, biotech, or regulated industries and understand compliance, privacy, and patient trust","You obsess over metrics, experimentation, and data-driven decisions; you can code dashboards or at least read SQL and speak fluent analytics","You can do both: build rigorous performance marketing programs AND develop brand narratives that resonate with patients and clinical audiences","You thrive building teams and processes from scratch; you're comfortable being hands-on now and scaling leadership later","You genuinely care about patient outcomes, not just CAC curves; you'll push back if growth metrics conflict with patient needs"],"wontWorkIf":["You've only worked in non-regulated industries or don't understand compliance, privacy regs (HIPAA), or healthcare marketing nuance","You're purely a brand/creative marketer with little hands-on experience with performance channels, analytics, and experimentation","You need a fully built-out marketing team and infrastructure day one; this is a founder-mode role requiring scrappiness","You're uncomfortable with direct CEO reporting or being the single point of ownership for all marketing strategy"],"interviewProcess":[{"step":"Initial Screening","detail":"CEO or recruiting partner; 30 min conversation on healthcare marketing background, mission fit, and growth philosophy"},{"step":"Case Study / Problem-Solving","detail":"Present a healthcare marketing challenge (e.g., patient acquisition funnel, brand + performance balance); expect whiteboarding or written response"},{"step":"Deep Dive with CEO","detail":"60 min with CEO on strategy, metrics, team building, and how you'd approach first 90 days"},{"step":"Cross-functional Panel","detail":"Conversations with product, clinical/ops, and finance leads on how you'd collaborate across functions"},{"step":"Reference Check & Offer","detail":"References from past CMOs/marketing leaders; offer includes base, bonus, and equity details"}]}

[Apply →](https://jobs.ashbyhq.com/probablygenetic/e7570607-370d-4399-ab78-8be292aef751?src=LinkedIn+Job+Wrapping)

---

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