---
type: JobPosting
title: Head of Marketing and Growth
company: Niural AI
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 200000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.ashbyhq.com/niural?ashby_jid=a91ea192-621c-4664-97c1-d2e6d49e90b8&utm_source=plkGGmVXBo&source=LinkedInPaid"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/niural-ai/head-of-marketing-and-growth-niural-ai"
---

# Head of Marketing and Growth

**Niural AI** · New York, NY

<!--rich-->{"tags":["B2B SaaS","On-site NYC","$200K-$280K","VP-Level","Global Payroll","Early-Stage Scale"],"challenge":"Niural is consolidating global workforce management across 150+ countries into one platform. You'll build the marketing engine that positions them as the compliance-first alternative to fragmented payroll/EOR solutions, driving qualified pipeline in a competitive but high-LTV market.","objectives3m":["Define and document Niural's brand positioning, messaging architecture, and competitive narrative with sales and product alignment","Audit current marketing tech stack and implement core analytics/attribution framework (GA4, Mixpanel, or similar) to establish baseline metrics","Launch 2-3 high-impact demand gen campaigns (paid search, LinkedIn, content) with clear CAC and pipeline targets","Hire and onboard Creative Strategist and Marketing Manager roles; establish weekly marketing ops cadence with sales"],"objectives6m":["Achieve $XXM qualified pipeline monthly (sales & product define target) across 3+ channels with <$XXXK CAC","Scale organic + paid performance channels; hit top-of-funnel volume targets with conversion rate improvements of 15%+","Build and execute thought leadership program (3-5 content pillars, speaking, analyst relations) to strengthen brand authority","Implement marketing automation workflows for nurture, lifecycle retention, and expansion; measure impact on deal velocity"],"kpis":[{"metric":"Qualified Pipeline Generated","description":"Monthly MQL-to-SQL conversion and pipeline value attributed to marketing campaigns."},{"metric":"Customer Acquisition Cost (CAC)","description":"Blended CAC per channel; track payback period against ACV."},{"metric":"Lead-to-SQL Conversion Rate","description":"Marketing-qualified leads that convert to sales-qualified opportunities; target 25-35%."},{"metric":"Brand Awareness & Consideration","description":"Organic traffic, branded search volume, and share-of-voice vs. Rippling, Guidepoint, ADP, Deel."},{"metric":"Content Performance & Engagement","description":"Page views, time-on-page, and inbound links for SEO content; webinar/event attendance rates."},{"metric":"Marketing Efficiency Ratio (MER)","description":"Revenue influenced by marketing / marketing spend; target 3:1 minimum."}],"tools":["Google Analytics 4 / Mixpanel","HubSpot or Marketo","LinkedIn Campaign Manager","Figma / Adobe Creative Suite","Salesforce","Looker or Tableau","SEMrush / Ahrefs"],"team":{"manager":"CEO or Chief Revenue Officer (likely)","current":"Creative Strategist, Marketing Manager, 1-2 additional team members (roles to be confirmed)","hiring":"Team is growing; expect to backfill and add 1-2 new roles in first 12 months"},"compensation":{"salary":"$200K-$280K base","variable":"15-25% performance bonus likely","equity":"0.25%-0.75% options expected at VP level","remote":"On-site, New York, NY. Full-time."},"benefits":["Early-stage equity upside and stock options","Comprehensive health, dental, vision coverage","401(k) with company match","Flexible PTO and parental leave","Professional development budget","Collaborative, metrics-driven culture"],"company":{"about":"Niural is an AI-powered global workforce management platform unifying payroll, EOR, PEO, contractor management, and payments across 150+ countries. They're solving compliance and operational complexity for companies scaling globally, competing against Deel, Rippling, and legacy ADP/Paychex in a high-growth market.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Data-driven, fast-moving, early-stage scaling environment; emphasis on building repeatable systems and cross-functional collaboration."},"forYouIf":["You've built demand gen playbooks at B2B SaaS companies and can speak to CAC, pipeline attribution, and channel mix with conviction","You balance strategic brand thinking with performance rigor-you can own both 'define our positioning' and 'optimize landing page CRO'","You thrive in early-stage environments where you're building systems from scratch and aren't afraid to wear multiple hats","You've led small marketing teams (3-8 people) and enjoy mentoring, hiring, and developing talent; collaboration with sales and product is energizing"],"wontWorkIf":["You've only done brand/creative work or only performance marketing-this role requires both sides of the house","You need a fully built-out team and mature processes; this is about building repeatable engines in a scrappy environment","You're uncomfortable with remote asynchronous communication or need constant real-time feedback; VP autonomy is expected"],"interviewProcess":[{"step":"Screening Call","detail":"30 min with Head of People or Recruiter; confirm background, motivation, and baseline fit."},{"step":"Strategy Deep Dive","detail":"60-90 min with CEO and VP of Sales; discuss GTM strategy, positioning, and your approach to building demand gen at Niural."},{"step":"Marketing Case Study","detail":"Present a 20-30 min case study on a prior demand gen or brand campaign you led; focus on strategy, execution, and results."},{"step":"Team & Culture Fit","detail":"60 min with Creative Strategist and Marketing Manager candidates; discuss collaboration style and team building."},{"step":"Offer & Close","detail":"CEO and Chief Revenue Officer finalize package; discuss equity, bonus targets, and 90-day plan."}]}

[Apply →](https://jobs.ashbyhq.com/niural?ashby_jid=a91ea192-621c-4664-97c1-d2e6d49e90b8&utm_source=plkGGmVXBo&source=LinkedInPaid)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/niural-ai/head-of-marketing-and-growth-niural-ai