---
type: JobPosting
title: Director, Marketing
company: Nissin Foods
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Los Angeles Metropolitan Area
salaryMin: 180000
salaryMax: 220000
salaryCurrency: USD
market: USA
postedAt: 2026-04-11
canonical: "https://www.growthtalent.org/jobs/growth-marketing/nissin-foods/director-marketing-nissin-foods"
---

# Director, Marketing

**Nissin Foods** · Los Angeles Metropolitan Area

<!--rich-->{"tags":["B2C CPG","On-site (Hybrid)","$180K-$220K","Brand Management","P&L Ownership","Product Innovation","Los Angeles"],"challenge":"Nissin Foods is looking for a Marketing Director to own the Top Ramen and Nissin-endorsed brand portfolio and drive volume/profit growth through consumer-first strategy. You'll manage multi-million dollar P&Ls, lead innovation pipelines, and oversee all marketing execution from packaging to communications across major retail channels.","objectives3m":["Audit current brand portfolio performance, competitive positioning, and consumer sentiment across Top Ramen, Chow Mein, Hot & Spicy, and GEKI-translate findings into immediate strategic priorities","Establish baseline KPI dashboard tracking category trends, POS data (IRI), shipments, and consumer research to identify quick-win optimization opportunities","Align with Sales, R&D, and Finance on 12-month innovation/renovation roadmap, resource allocation, and P&L scenarios for existing and new projects","Launch or refine brand positioning and messaging strategy for lead SKU, validated through consumer testing and retail feedback"],"objectives6m":["Execute 2-3 innovation or renovation launches on-time and on-budget, achieving volume targets and positive consumer response metrics","Deliver refreshed packaging strategy and graphics modernization across portfolio, improving shelf impact and brand equity perception","Drive 3-5% volume growth and maintain/improve margin contribution on base business through promotional optimization and mix management","Build and mentor high-performing marketing team; establish playbooks for consumer insights, market analysis, and cross-functional decision-making"],"kpis":[{"metric":"Volume Growth (YoY %)","description":"Track net volume gains on Top Ramen and endorsed brands against category and prior year; primary profit driver."},{"metric":"Brand Profit Contribution ($)","description":"Monitor P&L health across portfolio-topline revenue, COGS, marketing spend, and net contribution; act as general manager."},{"metric":"Consumer Brand Health Scores","description":"Measure awareness, consideration, preference, and loyalty via qualitative and quantitative research; inform strategy pivots."},{"metric":"Innovation Pipeline Velocity","description":"Track ideation → concept → test → launch timeline for 5-year portfolio; ensure on-time, on-budget execution."},{"metric":"Market Share by SKU","description":"Monitor share trends within instant noodles category using IRI POS data; competitive position indicator."},{"metric":"Retail Execution & Distribution","description":"Track in-stock levels, promotional compliance, and shelf placement across key accounts; ensure visibility and availability."}],"tools":["IRI/Nielsen POS Data","Salesforce or CRM platform","Excel/Tableau for analytics","Qualtrics or SurveyMonkey for consumer research","Monday.com or Asana for project management","Adobe Creative Suite","SAP or NetSuite for P&L management","Keynote/PowerPoint for stakeholder communication"],"team":{"manager":"VP of Marketing or Chief Marketing Officer (likely)","current":"Marketing team size not specified; assume 3-6 direct reports managing communications, insights, and product management","hiring":"Backfill or new leadership role to drive portfolio growth"},"compensation":{"salary":"$180K-$220K base","variable":"Likely 20-30% bonus tied to volume, profit, and innovation KPIs","equity":null,"remote":"Hybrid: 3 days/week on-site in Los Angeles Metropolitan Area; 2 days remote"},"benefits":["Competitive health, dental, vision coverage","401(k) with company match","Annual performance bonus (est. 20-30% of base)","Product discounts and pantry access","Professional development and conference budget","Flexible hybrid schedule with on-site leadership expectations"],"company":{"about":"Nissin Foods is a global CPG leader in instant noodles and convenience foods, with Top Ramen as a iconic, legacy brand. The company operates across multiple geographies and consumer segments, competing in a mature but resilient category with opportunities for premiumization and innovation.","founded":null,"headcount":null,"funding":null,"customers":"Retail chains (Walmart, Target, Kroger, etc.); direct-to-consumer e-commerce","culture":"Consumer-centric, cross-functional collaboration; emphasis on data-driven decision-making and accountability for P&L"},"forYouIf":["You've managed $20M+ brand P&Ls in CPG, QSR, or adjacent industries and understand how to balance topline growth with margin health","You're fluent in POS data, consumer research, and competitive analysis-and can translate insights into concrete marketing actions","You thrive leading innovation pipelines from concept to launch, coordinating R&D, Sales, packaging, and creative teams","You're a hands-on leader who can mentor a small team while staying deeply involved in strategic decision-making and execution"],"wontWorkIf":["You're expecting 100% remote work or unwilling to commit to 3 days/week on-site in Los Angeles","You lack experience managing P&Ls, consumer research, or product innovation in CPG or similar verticals","You prefer agency/consulting over direct brand ownership and don't enjoy accountability for profit contribution"],"interviewProcess":[{"step":"Screening Call","detail":"30 min with recruiter or HR; confirm background in brand/P&L management, innovation, and LA-area location fit"},{"step":"Marketing Director Deep Dive","detail":"60 min with hiring manager; case study or past campaign review; explore strategic thinking, consumer insights, and cross-functional collaboration"},{"step":"P&L & Finance Discussion","detail":"45 min with Finance partner or CFO; walk through P&L management, scenario planning, and budget accountability"},{"step":"Team & Culture Fit","detail":"45 min panel with 2-3 cross-functional leaders (Sales, R&D, Brand team); assess leadership style and ability to align partners"},{"step":"Executive Interview","detail":"30 min with VP Marketing or CMO; strategic vision, priorities, and organizational fit"}]}

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/nissin-foods/director-marketing-nissin-foods