---
type: JobPosting
title: Head of Digital Marketing
company: Neuberger Berman
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://nb.wd1.myworkdayjobs.com/NBCareers/job/New-York-NY/Head-of-Digital-Marketing_R0011958?source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/neuberger-berman/head-of-digital-marketing-neuberger-berman"
---

# Head of Digital Marketing

**Neuberger Berman** · New York, NY

<!--rich-->{"tags":["VP-Level","On-Site NYC","$180K-$240K","B2B Financial Services","Website Strategy","SEO/GEO","Team Leadership"],"challenge":"Neuberger Berman, a $500B+ alternative asset manager, needs a digital leader to own their entire web ecosystem and drive measurable growth across institutional, intermediary, and private wealth segments. You'll pioneer their Generative Engine Optimization practice while scaling a high-performing digital team.","objectives3m":["Audit current digital ecosystem across website, email, microsites, and client portals; establish baseline KPIs and governance framework","Define and document 12-month digital strategy with clear roadmap across SEO, GEO, CRO, and email-aligned with institutional/intermediary/wealth audiences","Launch foundational GEO strategy including content optimization for ChatGPT, Perplexity, Gemini, and Google AI Overviews","Establish analytics infrastructure-consolidate Adobe Analytics, Sitecore, and Tableau reporting; create weekly/monthly dashboard cadence"],"objectives6m":["Deliver 15-25% YoY improvement in website traffic and engagement through SEO/GEO initiatives and CRO program","Launch continuous A/B testing program across 10+ high-impact landing pages with personalization engine","Redesign email marketing program-rebuild templates, implement advanced segmentation, achieve 3%+ improvement in click-through rates","Build and operationalize UI/UX design system; complete user research and journey mapping for top 5 customer segments"],"kpis":[{"metric":"Organic Traffic (SEO/GEO Combined)","description":"Month-over-month growth in qualified visitors from search and AI platforms, segmented by audience type."},{"metric":"Website Conversion Rate","description":"Percentage of visitors completing key actions (contact requests, demo signups, content downloads) by segment."},{"metric":"Email Engagement (CTR/Open Rate)","description":"Click-through rate and open rate by campaign and audience segment, benchmarked against financial services industry."},{"metric":"Core Web Vitals Score","description":"Page speed, interactivity, and visual stability-critical for SEO rankings and user experience."},{"metric":"Content Effectiveness Index","description":"ROI of content pieces measured by engagement, conversion contribution, and internal link impact."},{"metric":"Experimentation Velocity","description":"Number of A/B and multivariate tests launched per quarter with statistical significance and impact tracking."},{"metric":"Digital Touchpoint Brand Consistency Score","description":"Audit score measuring cohesion across website, microsites, client portal, and marketing materials on brand/UX standards."}],"tools":["Adobe Analytics","Sitecore","Tableau","Siteimprove (ADA/WCAG compliance)","ChatGPT/Perplexity/Gemini (GEO platforms)","Figma or similar (design system)","Email marketing platform (ESP-likely Marketo or similar)","Google Search Console"],"team":{"manager":"Global Head of Brand Experience","current":"UI/UX designers, digital operations specialists, email build engineers, website campaign managers, plus matrixed partnership with Head of Client Coverage Technology","hiring":"Backfill-managing existing team with potential to expand based on roadmap priorities"},"compensation":{"salary":"$180K-$240K base","variable":"Likely 25-40% performance bonus tied to digital KPIs and strategic initiatives","equity":null,"remote":"On-site, New York, NY-no remote work indicated"},"benefits":["Competitive health, dental, vision coverage","401(k) with employer match","Professional development and industry conference budget","Flexible work arrangements (standard for NYC financial services firms)"],"company":{"about":"Neuberger Berman is one of the world's largest independent, employee-owned investment managers with $500B+ in assets under management. They serve institutional clients, intermediaries, and private wealth investors globally with a strong focus on alternative investments.","founded":null,"headcount":null,"funding":"Private, employee-owned","customers":"Institutional investors, registered investment advisors, high-net-worth individuals","culture":"Established, sophisticated financial services firm with emphasis on technology modernization and digital client experience"},"forYouIf":["You've led digital marketing or website strategy for a B2B enterprise or financial services firm-you understand long sales cycles, multiple decision-maker personas, and account-based marketing.","You're obsessed with SEO, conversion rate optimization, and analytics-you live in Adobe Analytics and Google Search Console and make decisions based on data.","You're entrepreneurial enough to pioneer new channels (GEO is nascent; you'd be building this from scratch) while operational enough to manage complex governance and compliance.","You want to lead a talented team and own P&L responsibility for digital strategy and execution at a VP level."],"wontWorkIf":["You need remote flexibility or frequent WFH-this is on-site NYC only.","You're uncomfortable with governance, compliance frameworks, and working with legal/risk teams (financial services requires this).","You lack hands-on technical depth in SEO, analytics, or marketing technology-you need to credibly own the roadmap, not just delegate."],"interviewProcess":[{"step":"Phone screen (HR/Recruiter)","detail":"Background, motivation, and digital marketing fundamentals-30 min"},{"step":"First interview (Global Head of Brand Experience)","detail":"Deep dive on digital strategy, vision for website/email/SEO, and leadership philosophy-60 min"},{"step":"Technical deep dive (Head of Client Coverage Technology)","detail":"Website architecture, CMS/tech stack alignment, and cross-functional collaboration-45 min"},{"step":"Peer interviews (2-3 senior stakeholders)","detail":"Culture fit, team management approach, and problem-solving-60 min total"},{"step":"Final executive interview (potential C-suite sponsor)","detail":"Strategic alignment, business impact, and executive presence-45 min"},{"step":"Offer & negotiation","detail":"Compensation, start date, and onboarding plan"}]}

[Apply →](https://nb.wd1.myworkdayjobs.com/NBCareers/job/New-York-NY/Head-of-Digital-Marketing_R0011958?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/neuberger-berman/head-of-digital-marketing-neuberger-berman