---
type: JobPosting
title: Head of Viral Marketing (Products & Services)
company: MrBeast
companyWebsite: "https://www.linkedin.com/company/mrbeastyoutube?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 250000
salaryMax: 350000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-viral-marketing-products-services-at-mrbeast-4331482385?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/mrbeast/head-of-viral-marketing-products-services-mrbeast"
---

# Head of Viral Marketing (Products & Services)

**MrBeast** · New York, United States

<!--rich-->{"tags":["B2C","On-site","$250K-$350K","VP-level","Viral Growth","Multi-product","High-velocity"],"challenge":"MrBeast is scaling from YouTube sensation to a multi-billion dollar consumer ecosystem spanning fintech, telecom, loyalty, and retail. You'll architect the viral marketing systems that turn 200M+ monthly viewers into paying customers across Feastables, financial services, and partner ecosystems.","objectives3m":["Map current viral and social-led growth channels across MrBeast products; identify top 3-5 conversion leaks from attention to sign-up","Build and operationalize your team structure, hiring 2-3 senior managers; establish weekly performance cadence and experimentation framework","Launch one integrated viral + performance marketing campaign for an existing product (Feastables or partner); target 15%+ conversion lift vs. baseline","Define KPI dashboard and reporting structure; establish baseline metrics for viral CAC, activation rate, and LTV by product line"],"objectives6m":["Scale viral marketing function to own $XX million in annual revenue contribution across 3+ product lines; prove repeatable playbook","Design and execute go-to-market for one major new product launch (fintech or telecom); drive 500K+ sign-ups in first 60 days","Build predictive model linking cultural moments, creator content, and retail/partner activation; improve viral campaign ROI by 30%+","Establish cross-functional operating rhythm with Product, Performance Marketing, Creative, and Production; reduce time-to-launch by 40%"],"kpis":[{"metric":"Viral CAC (Cost per Acquisition)","description":"Cost to acquire a new user via viral and social-led channels; track by product and campaign to optimize spend efficiency."},{"metric":"Sign-up to Activation Rate","description":"Percentage of sign-ups who complete first value action (purchase, subscription, referral); your primary lever for converting attention."},{"metric":"Viral Multiplier / K-factor","description":"Average number of new users acquired per existing user through referral, sharing, and organic spread."},{"metric":"Revenue per Viral Campaign","description":"Total attributed revenue (sign-ups, first purchase, LTV) generated by viral marketing initiatives; measure against content and influencer spend."},{"metric":"Partner Co-marketing ROI","description":"Revenue and sign-ups driven through brand and retail partner integrations; track lift vs. incremental spend."}],"tools":["TikTok, Instagram, YouTube (native platform analytics)","Amplitude or Mixpanel (cohort analysis, conversion funnels)","Shopify or custom e-commerce platform (Feastables retail)","Notion or Airtable (campaign tracking, playbook documentation)","Figma (creative briefs, campaign planning)","Tableau or Looker (dashboard and reporting)","Slack (cross-functional coordination)"],"team":{"manager":"Likely reports to Chief Commercial Officer or CEO/Jimmy Donaldson directly","current":"Assumed small viral/social team; likely 2-4 marketers today","hiring":"New VP role; you will build the function from ground up, hiring senior managers and specialists in viral, social, and lifecycle marketing"},"compensation":{"salary":"$250K-$350K base","variable":"Performance bonus tied to viral revenue targets and product launch outcomes (estimated 20-40% of base)","equity":"Likely equity grant (Beast Industries is private; estimated 0.1-0.5% depending on funding stage)","remote":"On-site in New York, Greenville NC, or hybrid; high travel expected for launches and retail partnerships"},"benefits":["Equity stake in Beast Industries (multi-billion dollar private company with clear growth trajectory)","Access to 200M+ creators, audience, and distribution infrastructure unmatched in industry","High-velocity environment with founder-led culture and speed of decision-making","Budget and resources to build world-class team; hiring authority and autonomy","Direct impact on multiple revenue streams (consumer products, fintech, telecom, retail partnerships)"],"company":{"about":"Beast Industries, founded by MrBeast (Jimmy Donaldson), is building a consumer and services ecosystem spanning digital media, consumer products (Feastables), fintech, telecom, and loyalty. With 200M+ monthly viewers and unparalleled distribution, Beast Industries is scaling from YouTube into a multi-billion dollar company across multiple business verticals.","founded":2012,"headcount":null,"funding":null,"customers":"200M+ YouTube viewers, retail partnerships, fintech/telecom partners, loyalty ecosystem participants","culture":"High-velocity, data-driven, creator-led, commerce-obsessed, direct decision-making; founder-led but scaling to institutional rigor"},"forYouIf":["You've led viral, social, or word-of-mouth growth at scale (Airbnb, Uber, Lyft, TikTok, Discord, early-stage fintech) and own revenue impact, not just engagement","You think in systems and playbooks, not one-off campaigns; you build repeatable engines that work across audiences and products","You're comfortable operating in high ambiguity with 200M+ audience reach and multi-product portfolio; you thrive on speed and judgment over perfect data","You've managed teams through rapid scaling; you hire, develop, and hold senior leaders accountable for business outcomes","You're genuinely excited about creator economy, consumer products, and fintech; you understand MrBeast's cultural leverage and can operationalize it"],"wontWorkIf":["You need heavy process, perfect data, or six-month planning cycles before moving; this role requires rapid experimentation and judgment calls","You're uncomfortable with equity-heavy compensation or early-stage risk; Beast Industries is private and you need appetite for founder-led culture","You view marketing as creative storytelling separate from business metrics; this role is pure commercial outcomes (CAC, sign-ups, revenue)","You need hands-off delegation; you'll be embedded in creative, product, and execution details daily with a founder-led team"],"interviewProcess":[{"step":"Phone Screen (Recruiter)","detail":"15-20 min; confirm background in viral/social growth, revenue accountability, and team leadership at scale"},{"step":"Hiring Manager Round (likely CMO or Commercial Lead)","detail":"45-60 min; deep dive on a specific viral campaign you've led, metrics, playbook, and how you'd approach MrBeast's multi-product challenge"},{"step":"Case Study / Strategy Session","detail":"Take-home or in-person; design a 90-day viral marketing plan for a hypothetical new product launch (fintech, telecom, or retail partnership)"},{"step":"Founder / CEO Round (Jimmy Donaldson)","detail":"30-45 min; cultural fit, understanding of MrBeast's ecosystem and audience, vision for turning attention into action, and appetite for speed and scale"},{"step":"Final / Team Debrief","detail":"Confirm team structure, hiring plan, and 90-day roadmap with leadership"}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-viral-marketing-products-services-at-mrbeast-4331482385?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/mrbeast/head-of-viral-marketing-products-services-mrbeast