---
type: JobPosting
title: Assistant Manager, Influencer Marketing
company: Milani Cosmetics
companyWebsite: "https://www.linkedin.com/company/milanicosmetics?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: Culver City, CA
salaryMin: 65000
salaryMax: 85000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/assistant-manager-influencer-marketing-at-milani-cosmetics-4393908151?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/milani-cosmetics/assistant-manager-influencer-marketing-milani-cosmetics"
---

# Assistant Manager, Influencer Marketing

**Milani Cosmetics** · Culver City, CA

<!--rich-->{"tags":["B2C","Influencer Marketing","On-site","$65K-$85K","Creator Economy","TikTok/Instagram","Beauty"],"challenge":"Milani is the #7 mass color cosmetics brand and third fastest-growing in the US-and they're scaling their creator network hard. You'll own the entire influencer seeding machine across TikTok, Instagram, YouTube, and beyond, turning product drops into organic advocacy at scale.","objectives3m":["Establish and document end-to-end seeding workflows across all creator tiers (nano through mega) with clear KPIs for each","Audit and rebuild the current seeding list: tier creators, identify gaps, prioritize outreach, and launch first batch of coordinated sends","Execute 2 major campaign seeding moments (product launch or cultural moment) with 100%+ engagement vs. baseline","Build reporting dashboard tracking send volume, creator acceptance rates, content output, and engagement by tier"],"objectives6m":["Scale seeding volume by 40% while maintaining or improving average engagement rates and creator sentiment scores","Develop predictive creator identification system (using performance data) to proactively source and outreach new creators","Launch and optimize 4+ seasonal/campaign-specific seeding initiatives with measurable impact on brand awareness and conversion","Create playbook documenting best practices for logistics, outreach timing, and follow-up to hand off to expanding team"],"kpis":[{"metric":"Creator Acceptance Rate by Tier","description":"Percentage of seeding invites that result in creator commitment to post/engage, tracked by nano/micro/mid/mega segments."},{"metric":"Organic Content Output & Reach","description":"Number of creator-generated posts per campaign, total impressions, and engagement rate (likes + comments + shares) vs. paid benchmarks."},{"metric":"Seeding Cost Per Engagement","description":"Total product + logistics cost divided by total engagements generated, tracked to improve efficiency over time."},{"metric":"Creator Repeat Rate","description":"Percentage of creators who participate in multiple seeding cycles, indicating brand affinity and relationship strength."},{"metric":"Campaign Velocity","description":"Days from brief to first creator content live, measuring execution speed and responsiveness."}],"tools":["TikTok","Instagram","YouTube","Influencer platforms (HypeAuditor/AspireIQ/CreatorIQ implied)","Airtable/Spreadsheets","Google Analytics","Email/CRM tools","Shopify or DTC platform"],"team":{"manager":"Sr. Marketing Manager, Influencer Marketing","current":"Reports to Sr. Manager; likely cross-functional touchpoints with Marketing, Creative, DTC, Sales, and external agencies","hiring":"New role or expansion of existing influencer team"},"compensation":{"salary":"$65K-$85K base","variable":null,"equity":null,"remote":"On-site, Culver City, CA (full-time)"},"benefits":["Beauty industry product discounts and early access","Exposure to high-growth, independent CPG brand scaling","Cross-functional collaboration with DTC, Creative, and Sales teams","Opportunity to own a P&L and prove impact on brand metrics","Work with trending platforms (TikTok, Instagram) at scale"],"company":{"about":"Milani Cosmetics is the #7 US mass color cosmetics brand and third fastest-growing independent in the top 10. Known for cult favorites like Baked Blush and Make it Last Setting Spray, the brand combines premium ingredients with accessible pricing and is 100% cruelty-free.","founded":null,"headcount":null,"funding":null,"customers":"Mass market beauty consumers, primarily female, ages 18-45, across retail and DTC channels","culture":"Product-obsessed, ingredient-forward, mission-driven around accessible premium beauty"},"forYouIf":["You've managed influencer seeding, creator outreach, or organic ambassador programs at scale (50+ creators per quarter minimum)","You're a systems thinker who obsesses over workflows, logistics, and measurement-spreadsheets are your love language","You know TikTok and Instagram creator ecosystems and can spot micro-trends and emerging creators","You thrive in fast-paced, scrappy environments where you're both strategist and operator, and you want to prove business impact"],"wontWorkIf":["You need remote flexibility or hybrid work-this is on-site, Culver City, full stop","You're waiting for a team to manage; day one you own execution and will wear multiple hats","You don't have 2+ years of direct influencer/creator program experience; this role expects you to hit the ground running"],"interviewProcess":[{"step":"Phone Screening","detail":"Recruiter screens for relevant creator/influencer background, seeding execution experience, and on-site availability"},{"step":"Hiring Manager Interview","detail":"Sr. Marketing Manager digs into past campaign performance, workflow optimization examples, and how you'd approach their current creator list"},{"step":"Case Study or Practical Exercise","detail":"You may be asked to analyze a seeding campaign, suggest creator tier strategy, or plan a hypothetical product launch outreach"},{"step":"Cross-Functional Conversation","detail":"Likely chat with DTC or Creative team to assess collaboration style and understanding of downstream impact"}]}

[Apply →](https://www.linkedin.com/jobs/view/assistant-manager-influencer-marketing-at-milani-cosmetics-4393908151?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/milani-cosmetics/assistant-manager-influencer-marketing-milani-cosmetics