---
type: JobPosting
title: Director of Growth Content
company: Meyer
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Vallejo, CA
salaryMin: 150000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-18
applyUrl: "https://recruiting.ultipro.com/MEY1000MEYER/JobBoard/7a970c3d-b076-4042-8735-673b5e5508ac/OpportunityDetail?opportunityId=d4859551-0d7d-4e47-a0ce-30f627ed5f89&source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/meyer/director-of-growth-content-meyer"
---

# Director of Growth Content

**Meyer** · Vallejo, CA

<!--rich-->{"tags":["Director-Level","Content Strategy","Team Leadership","Omnichannel","On-Site","$150K-$180K","Full-Time"],"challenge":"Meyer is scaling content production across multiple brands with 3+ shoots monthly. You'll lead a creative team to build brand-consistent, performance-driven content that hits awareness, conversion, and retention KPIs across paid, owned, and earned channels.","objectives3m":["Audit current content production workflows and implement standardized pipelines across all brands to reduce turnaround time by 20%+","Establish content performance baseline by integrating analytics (CTR, engagement, conversion, ROI) into creative briefs and post-launch reviews","Build and onboard core multi-disciplinary team (designers, videographers, editors, photographers); define roles, workflows, and accountability metrics","Develop unified content calendar and brand guidelines framework spanning paid, organic, e-commerce, web, and retail touchpoints"],"objectives6m":["Scale to 3+ high-quality shoots per month while reducing production costs 15-20% through AI tooling, lean processes, and resource optimization","Launch data-driven content strategy with measurable uplift in conversion and retention metrics; present quarterly performance reviews to leadership","Implement CMS, DAM, and analytics platform adoption to automate content workflows and enable real-time performance tracking across channels","Drive cross-functional alignment with Paid Media, E-commerce, Retention, Community, and Retail teams; ensure 100% of content supports KPI targets"],"kpis":[{"metric":"Content Production Output","description":"Track shoots completed per month, assets delivered, and time-to-launch across brands."},{"metric":"Performance Metrics (CTR, Engagement, Conversion, ROI)","description":"Measure content impact across paid, organic, and owned channels; benchmark against competitors and historical baseline."},{"metric":"Budget Efficiency","description":"Monitor cost per asset, production budget variance, and ROI on content spend vs. business impact."},{"metric":"Team Retention & Satisfaction","description":"Track team turnover, internal talent promotions, and team engagement scores."},{"metric":"Cross-Channel Consistency","description":"Audit brand compliance, on-brand messaging adherence, and creative alignment across all touchpoints."}],"tools":["Google Analytics / Adobe Analytics","Content Management System (CMS)","Digital Asset Management (DAM)","Project Management (Asana, Monday, Jira)","AI Content Tools (generative creative, editing)","Paid Media Platforms (Meta, Google, TikTok)","E-commerce Platform (Shopify, WooCommerce)","Design/Creative Suite (Adobe Creative Cloud, Figma)"],"team":{"manager":"Not specified; likely CMO, VP Marketing, or Chief Brand Officer","current":"Multi-disciplinary team including designers, videographers, editors, photographers; mix of in-house and contract resources","hiring":"Backfill or expansion; team scaling to support 3+ shoots monthly across multiple brands"},"compensation":{"salary":"$150K-$180K base","variable":null,"equity":null,"remote":"On-site in Vallejo, CA; full-time"},"benefits":["Leadership opportunity managing creative team","Strategic influence on multi-brand content strategy","Access to latest AI and content production tools","High-impact role driving measurable business outcomes","Omnichannel exposure across paid, organic, e-commerce, retail"],"company":{"about":"Meyer is a multi-brand consumer company operating at scale across digital and retail channels. The role sits at the intersection of brand building and performance marketing, requiring content that drives both awareness and conversion.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Collaborative, innovative, data-driven; emphasis on cross-functional alignment and accountability"},"forYouIf":["You've managed multi-disciplinary creative teams (5+ people) and shipped 50+ assets monthly across channels","You speak fluent analytics: you use CTR, conversion, ROI, and engagement data to inform creative strategy, not just measure it","You're equally comfortable with lean production efficiency and creative excellence; you optimize budgets without sacrificing quality","You've worked in omnichannel or portfolio structures (multiple brands, multiple channels) and can enforce brand consistency at scale"],"wontWorkIf":["You're a pure creative visionary who doesn't care about metrics, budgets, or operational efficiency","You've only managed individual contributors or small teams; scaling a 5+ person creative team is outside your experience","You prefer remote/flexible work; this is on-site in Vallejo, CA only","You're uncomfortable with AI-assisted content creation or resistance to adopting new production tools and workflows"],"interviewProcess":[{"step":"Initial Screen","detail":"Conversation with recruiter or hiring manager; expect questions on team leadership experience, multi-brand content strategy, and analytics chops"},{"step":"Portfolio & Case Study","detail":"Walk through 2-3 campaign examples showcasing content you've directed, team impact, and performance outcomes (CTR, conversions, ROI)"},{"step":"Leadership Panel","detail":"Interview with CMO/VP Marketing and cross-functional stakeholders (Paid Media, E-commerce, Retail); discuss strategy, alignment, and team building"},{"step":"Project Exercise","detail":"Possible take-home: outline a 90-day content strategy and production roadmap for a fictional multi-brand scenario"}]}

[Apply →](https://recruiting.ultipro.com/MEY1000MEYER/JobBoard/7a970c3d-b076-4042-8735-673b5e5508ac/OpportunityDetail?opportunityId=d4859551-0d7d-4e47-a0ce-30f627ed5f89&source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/meyer/director-of-growth-content-meyer