---
type: JobPosting
title: Head of Brand Partnerships
company: L1VE
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 180000
salaryMax: 250000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://t.gohiring.com/h/4898e975da6f5a86298fa6c9bff601e3017ac8b459c1e9c7e6b84135acdafb9a"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/l1ve/head-of-brand-partnerships-l1ve"
---

# Head of Brand Partnerships

**L1VE** · New York, United States

<!--rich-->{"tags":["B2B Partnerships","VP-Level","$180K-$250K","Immersive Tech","Sports & Music","NYC On-Site","Enterprise Sales"],"challenge":"L1VE is building the intersection of immersive technology and global brand activation in sports and music. You'll own the entire partnership funnel, landing and scaling relationships with Fortune 500 brands while defining what's possible at the intersection of tech and experience.","objectives3m":["Map and qualify top 20 target brands across FMCG, Automotive, Tech, Telco, Luxury verticals; secure 3 exploratory C-level meetings","Establish working rhythms with Rights Division, Creative, and Media Sales teams; document partnership playbook and deal flow process","Develop 2-3 customized integration pitches that translate L1VE's immersive tech into measurable brand ROI models","Build 90-day revenue forecast with pipeline visibility across Q1-Q2; identify quick-win partnership opportunities"],"objectives6m":["Close minimum 2 enterprise brand partnerships generating $500K+ in annual recurring revenue","Establish L1VE as top-of-mind partner at 4+ major industry conferences (SXSW, Cannes Lions, IBTM, Music Biz); secure speaking slots","Develop tier-1 partner success framework; deliver quarterly business reviews showing brand activation ROI and renewal expansion","Scale international network by landing anchor partnerships in EMEA and APAC; establish regional partner managers for pipeline coverage"],"kpis":[{"metric":"Annual Recurring Revenue (ARR) from Brand Partnerships","description":"Total contracted value from active brand partnerships, tracked monthly with forecast accuracy target of ±15%."},{"metric":"Sales Cycle Length","description":"Average days from first C-level meeting to signed contract; target 90-120 days for enterprise deals."},{"metric":"Win Rate by Vertical","description":"Percentage of qualified opportunities that close, segmented by industry (Sports, Music, Automotive, etc.); benchmark 25-35%."},{"metric":"Partnership Retention & Expansion Rate","description":"Percentage of year-one partners renewing and upsizing in year two; target 80%+ retention with 20% expansion."},{"metric":"C-Level Network Growth","description":"Qualified decision-maker relationships added per quarter; track by title, company, and industry vertical."}],"tools":["Salesforce (CRM)","HubSpot","LinkedIn Sales Navigator","Tableau or Looker (analytics/reporting)","Slack","Google Workspace","Figma (for pitch decks)","Calendly"],"team":{"manager":"Likely CEO or Chief Commercial Officer","current":"Cross-functional: Rights Division, Creative Marketing & Brand Experience, Media Sales, Consulting teams","hiring":"New executive hire; backfill not specified"},"compensation":{"salary":"$180K-$250K base","variable":"Likely 30-50% bonus tied to partnership revenue targets","equity":"Probable equity package (startup-dependent; estimate 0.25-1% for VP role)","remote":"On-site in New York; 50% travel required (international partner meetings and conferences)"},"benefits":["Equity stake in growth-stage tech/media company","Executive health & wellness coverage","Professional development budget for industry events and certifications","Flexible PTO and remote days outside travel requirements","Collaborative startup environment with direct CEO/leadership access","Exposure to cutting-edge immersive technology and global brand ecosystem"],"company":{"about":"L1VE is a platform connecting global brands with immersive technology experiences in sports and music. They bridge the gap between innovation in digital/immersive tech and major brand activation, serving Fortune 500 companies across multiple verticals.","founded":null,"headcount":null,"funding":null,"customers":"Global brands in FMCG, Automotive, Tech, Telco, Luxury, Sportswear, Fashion; sports and music properties","culture":"Fast-paced startup environment with entrepreneurial mindset; cross-functional collaboration; emphasis on strategic thinking and creative execution"},"forYouIf":["You've closed enterprise partnerships with Fortune 500 brands and carry a real C-suite Rolodex in sports, music, or media","You can translate complex tech/product offerings into clear business cases that excite non-technical buyers","You're energized by international expansion and thrive managing ambiguous situations in startup environments","You blend sales excellence with creative intuition-equally comfortable pitching ROI models and co-creating brand experiences","You're willing to travel 50% and genuinely excited about sports/music/media innovation"],"wontWorkIf":["You need a fully remote setup or minimal travel-this role requires on-site presence in NYC and 50% international travel","You've only sold transactional media deals or ad placements; this role demands consultative, multi-year partnership selling","You lack established relationships at C-level (CMO, VP Sponsorship, VP Brand) or are uncomfortable cold-calling into new networks"],"interviewProcess":[{"step":"Screening Call","detail":"30 min with recruiter or Head of People; validate experience, motivations, and international availability."},{"step":"Case Study Discussion","detail":"Present a past partnership or deal you closed-focus on complexity, negotiation, and value creation for both parties."},{"step":"C-Level Meeting (likely CEO/COO)","detail":"60 min strategic conversation on vision for partnership strategy, international expansion, and fit with L1VE's brand ethos."},{"step":"Cross-Functional Panel","detail":"Meet with Creative, Media Sales, and Rights leads; assess collaboration style and ability to operate cross-org."},{"step":"Reference Checks","detail":"Calls with 2-3 prior partners, clients, or colleagues who can speak to your deal-closing and relationship-building capabilities."}]}

[Apply →](https://t.gohiring.com/h/4898e975da6f5a86298fa6c9bff601e3017ac8b459c1e9c7e6b84135acdafb9a)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/l1ve/head-of-brand-partnerships-l1ve