---
type: JobPosting
title: Vice President, Institutional Advisor Channel Marketing
company: JPMorganChase
companyWebsite: "https://jpmorganchase.com"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://JPMorganChase.contacthr.com/151703533"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/jpmorganchase/vice-president-institutional-advisor-channel-marketing-jpmorganchase"
---

# Vice President, Institutional Advisor Channel Marketing

**JPMorganChase** · New York, NY

<!--rich-->{"tags":["B2B","Asset Management","On-site","$180K-$240K","VP-level","Marketing Strategy","Financial Services"],"challenge":"JPMorgan Asset Management needs you to own institutional advisor channel marketing from strategy to execution. You'll build integrated campaigns across web, social, events, and digital platforms that drive advisor adoption of JPM investment solutions in a complex, matrixed organization.","objectives3m":["Map the institutional advisor client journey and identify 3-5 high-impact campaign opportunities aligned with sales priorities","Launch one integrated cross-channel campaign (email, web, social, event) targeting a key advisor segment with baseline metrics established","Build stakeholder relationships across Sales, Centers of Excellence, and regional teams; establish weekly/bi-weekly sync cadence","Audit current marketing tech stack and BI tools; recommend data infrastructure improvements to track ROI and optimize campaigns"],"objectives6m":["Execute 4-6 targeted campaign cycles with documented ROI lift; scale winning approaches across multiple advisor segments","Design and launch 2-3 new digital client journeys with conversion tracking and A/B testing framework in place","Establish quarterly business reviews with sales leadership showing pipeline influenced, engagement metrics, and marketing contribution to revenue","Create experimental testing roadmap; run 8-10 controlled tests on messaging, channels, or offers with clear winner/loser decisions"],"kpis":[{"metric":"Campaign ROI","description":"Track cost per engaged advisor, conversion rates by campaign, and influence on pipeline/closed deals attributed to marketing."},{"metric":"Digital Engagement Rate","description":"Monitor email open/click rates, web session quality, social reach/engagement, and time-on-page across digital touchpoints."},{"metric":"Advisor Adoption/Penetration","description":"Measure percent of target advisor segment engaged with JPM solutions, product awareness lift, and recommendation frequency."},{"metric":"Cross-functional Collaboration Score","description":"Track campaign execution speed, stakeholder feedback sentiment, and alignment on shared KPIs across business lines."}],"tools":["Email marketing platform","Marketing automation","Web analytics/BI tools","CRM (Salesforce implied)","Social media management","Marketo or similar","Excel/PowerPoint","Project management platform"],"team":{"manager":"Head of U.S. Advisor Marketing","current":"Part of U.S. Advisor Marketing team; cross-functional collaboration with Sales, National Accounts, and Centers of Excellence","hiring":"Backfill or new expansion role not specified"},"compensation":{"salary":"$180K-$240K base","variable":"Commission-based pay and/or discretionary incentive compensation (amount not disclosed)","equity":null,"remote":"On-site, New York, NY"},"benefits":["Competitive total rewards package with performance-based incentives","Access to JPMorgan's institutional network and Centers of Excellence resources","Professional development and leadership training in financial services marketing","Health, retirement, and financial wellness benefits (standard for Fortune 500 financial services)"],"company":{"about":"JPMorgan Chase is a 200+ year old global financial institution serving millions of consumers, small businesses, and institutional clients. They're a leader in investment banking, consumer banking, commercial banking, transaction processing, and asset management. JPMorgan Asset Management specifically helps clients achieve investment objectives through strategic perspective and integrated solutions.","founded":null,"headcount":null,"funding":null,"customers":"Millions of consumers, small businesses, Fortune 500 corporates, institutional investors, government clients","culture":null},"forYouIf":["You've led B2B marketing campaigns in financial services or asset management and know how to influence advisor/institutional buyer behavior","You're comfortable owning strategy AND execution-writing the campaign brief, then ensuring the web team ships it on time","You thrive in matrixed environments and can build credibility with people across regions, sales teams, and business lines who don't report to you","You're data-obsessed; you run tests, measure ROI ruthlessly, and kill things that don't work"],"wontWorkIf":["You've only done consumer marketing or direct-to-advisor content; you need experience in B2B/institutional sales motion and long deal cycles","You need full autonomy and can't navigate complex stakeholder dynamics or influence without direct authority","You're not comfortable with 100% on-site work in NYC or you need a startup-like pace-JPMorgan is structured and deliberate"],"interviewProcess":[{"step":"Phone screen with recruiter","detail":"Background, motivation, and marketing philosophy discussion"},{"step":"Hiring manager conversation","detail":"Deep dive into past campaigns, ROI measurement, and cross-functional collaboration examples"},{"step":"Cross-functional panel","detail":"Likely includes Head of U.S. Advisor Marketing, Sales leadership, and Centers of Excellence stakeholder"},{"step":"Case study or presentation","detail":"Design a campaign strategy for a specific advisor segment or investment solution (details shared during process)"}]}

[Apply →](https://JPMorganChase.contacthr.com/151703533)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/jpmorganchase/vice-president-institutional-advisor-channel-marketing-jpmorganchase