---
type: JobPosting
title: VP B2B Marketing
company: Jobgether
companyWebsite: "https://jobgether.com"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: REMOTE
location: US
market: USA
postedAt: 2026-06-11
applyUrl: "https://jobs.lever.co/jobgether/0fe158cc-6fc0-4735-ac39-6f704947ae94/apply"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/jobgether/vp-b2b-marketing-jobgether"
---

# VP B2B Marketing

**Jobgether** · US

## Accountabilities:
- Lead the enterprise B2B marketing strategy with a focus on pipeline generation, revenue growth, and market expansion across multiple buyer segments

- Drive AI-first transformation across marketing operations using automation, predictive analytics, segmentation, and intelligent campaign orchestration

- Own and optimize demand generation programs across paid, owned, earned, and partner channels with measurable revenue impact

- Lead account-based marketing (ABM) strategy leveraging AI-driven targeting, personalization, and multi-channel orchestration

- Oversee product marketing, content marketing, sales enablement, and partner marketing to ensure consistent positioning and messaging

- Direct website strategy, digital experience optimization, SEO/SEM, and conversion rate improvement initiatives

- Lead events, trade shows, webinars, and executive forums to strengthen market presence and brand authority

- Establish KPIs, attribution models, and performance frameworks tied directly to pipeline and revenue outcomes

- Partner with Sales, Revenue Operations, Product, and Technology teams to align go-to-market execution and funnel optimization

- Build and lead a high-performing marketing organization, including hiring, coaching, performance management, and capability development

Requirements:

- 15+ years of marketing experience, including 10+ years in B2B or B2B2B environments with complex multi-stakeholder ecosystems

- Proven experience leading large-scale marketing organizations and “teams of teams” in high-growth or transformation settings

- Strong background in demand generation, ABM, digital marketing, and revenue marketing strategy

- Deep expertise in AI-enabled marketing technologies, martech ecosystems, and marketing automation platforms

- Strong understanding of CRM systems, attribution models, funnel analytics, and performance optimization

- Experience in healthcare, benefits, retirement, or related industries is highly preferred

- Proven ability to design and scale data-driven, digital-first marketing operations

- Strong executive presence with excellent communication, storytelling, and stakeholder influence skills

- Experience leading omni-channel campaigns across digital, events, partner, and field marketing channels

- Strong analytical mindset with the ability to translate data into strategic decisions and business outcomes

- Experience working with tools such as Salesforce, 6sense, marketing automation platforms, and analytics solutions

- Ability to lead through transformation, ambiguity, and rapid organizational change

Benefits:

- Competitive executive compensation ranging from $219,500 to $296,500 per year

- Remote-first work flexibility with occasional travel (20-30%)

- Comprehensive health, dental, vision, life, and disability insurance coverage

- Retirement plan with company support

- Opportunity to lead enterprise-wide marketing transformation in a high-impact organization

- Strong executive visibility and direct partnership with senior leadership teams

- High autonomy in shaping marketing strategy, systems, and organizational design

- Exposure to advanced AI-driven marketing technologies and modern martech ecosystems

- Leadership role with significant influence on revenue, growth strategy, and market positioning

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
 
 
#LI-CL1

[Apply →](https://jobs.lever.co/jobgether/0fe158cc-6fc0-4735-ac39-6f704947ae94/apply)

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Canonical: https://www.growthtalent.org/jobs/growth-marketing/jobgether/vp-b2b-marketing-jobgether