---
type: JobPosting
title: Executive Director, Marketing - Project & Development Services (PDS) and Property Management
company: JLL
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180
salaryMax: 240
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jll.wd1.myworkdayjobs.com/jllcareers/job/New-York-NY/Executive-Director--Portfolio-Marketing_REQ494450"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/jll/executive-director-marketing-project-development-services-pds-and-property-manag"
---

# Executive Director, Marketing - Project & Development Services (PDS) and Property Management

**JLL** · New York, NY

<!--rich-->{"tags":["B2B Enterprise","On-site NYC","$180K-$240K","Real Estate Tech","Portfolio Marketing","Director-level"],"challenge":"JLL's Project & Development Services and Property Management divisions need a strategic marketing leader to shape multi-year growth across two massive business lines. You'll own positioning, demand generation, and brand elevation for one of the world's largest real estate services firms.","objectives3m":["Audit current marketing infrastructure, technology stack, and team capabilities across PDS and Property Management to identify gaps and consolidation opportunities","Establish baseline KPIs and reporting framework with leadership alignment on what success looks like for pipeline, conversion, and brand metrics","Develop 12-month integrated marketing roadmap translating business goals into specific demand generation, content, and positioning initiatives","Build cross-functional steering committee with Sales, Product, Operations leads to align marketing investment and execution priorities"],"objectives6m":["Launch integrated demand generation engine across digital, ABM, content, and events that moves qualified pipeline and improves conversion velocity","Refresh market positioning and messaging architecture for both business lines with validated competitive differentiation","Implement marketing technology and governance framework enabling real-time performance visibility and ROI reporting to C-suite","Scale marketing team capabilities through hiring and L&D to support execution across global geographies and multiple customer segments"],"kpis":[{"metric":"Pipeline Contribution","description":"Revenue influenced by marketing campaigns as percentage of total pipeline generated by PDS and Property Management."},{"metric":"Conversion Velocity","description":"Average time from marketing-qualified lead to closed deal, tracking improvement across segments and geographies."},{"metric":"Brand Awareness & Perception","description":"Share of voice, aided awareness, and consideration metrics vs. competitors in target buyer segments."},{"metric":"Marketing Efficiency Ratio","description":"Revenue generated per marketing dollar spent, benchmarked against industry standards and historical performance."},{"metric":"Campaign ROI","description":"Cost per qualified lead and cost per closed deal across demand generation channels and campaigns."}],"tools":["Salesforce or HubSpot","LinkedIn Sales Navigator / LinkedIn Campaign Manager","Google Analytics / Adobe Analytics","Marketo or Pardot","SEMrush or similar competitive intelligence","Content management systems","Marketing automation platforms","Tableau or Looker for reporting"],"team":{"manager":"Chief Marketing Officer or SVP of Marketing","current":"Unknown size; likely includes demand generation specialists, content marketers, digital marketers, product marketing managers, and analytics roles across global regions","hiring":"Backfill and expansion - you'll be building out capability to support two large business lines"},"compensation":{"salary":"$180K-$240K base","variable":"Likely 20-30% performance bonus tied to pipeline and brand metrics","equity":"Possible restricted stock units or equity component given director-level role at large public company","remote":"On-site in New York, NY; likely some travel required for cross-regional leadership and client engagement"},"benefits":["Comprehensive health, dental, vision coverage","401(k) matching and retirement planning","Professional development and executive coaching budget","Flexible PTO and wellness programs","Leadership development and cross-functional learning opportunities","Access to JLL's real estate and industry networks globally"],"company":{"about":"JLL is a Fortune 500 real estate services and investment management firm with operations in 80+ countries. Project & Development Services and Property Management are two of their largest revenue-generating divisions. They're a mature, global enterprise navigating digital transformation and need marketing leadership to drive growth and market positioning.","founded":1956,"headcount":100000,"funding":"Public (NYSE: JLL)","customers":"Enterprise real estate developers, institutional investors, corporate tenants, government agencies","culture":"Large, matrixed organization with strong client service focus; fast-moving in pockets, slower in others"},"forYouIf":["You've run portfolio or multi-product marketing at enterprise B2B scale and have deep demand generation experience with proven pipeline impact","You thrive in complex, matrixed organizations and can influence across Sales, Product, Operations, Finance without direct authority","You're equally comfortable with strategy and execution-you can build the roadmap AND roll up your sleeves on campaign performance","You have 12+ years marketing experience with 5+ years at director level, managing teams of 8+ people and budgets of $5M+"],"wontWorkIf":["You need full remote work or significant flexibility-this is on-site in NYC with executive presence expectations","You're looking for a quick turnaround exit or don't have appetite for 18-24 month transformational work","You're uncomfortable with ambiguity, messy cross-functional dynamics, or pushing back on executive assumptions to drive better outcomes","You lack experience with analytics, performance measurement, and connecting marketing activity to revenue impact"],"interviewProcess":[{"step":"Recruiter Screening","detail":"Background check on portfolio marketing experience, team leadership scale, and enterprise B2B marketing chops."},{"step":"Hiring Manager (CMO or SVP)","detail":"Deep dive on marketing strategy experience, how you've handled multi-business line complexity, and your philosophy on demand generation."},{"step":"Cross-Functional Panel","detail":"Meeting with Sales leadership, business line executives (PDS, Property Management), and potentially Finance to assess collaboration fit."},{"step":"Executive Interview","detail":"Conversation with C-suite stakeholder to discuss vision, transformation priorities, and strategic alignment."},{"step":"Case Study or Presentation","detail":"Likely asked to present marketing strategy recommendations based on JLL's market position and competitive landscape."}]}

[Apply →](https://jll.wd1.myworkdayjobs.com/jllcareers/job/New-York-NY/Executive-Director--Portfolio-Marketing_REQ494450)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/jll/executive-director-marketing-project-development-services-pds-and-property-manag