---
type: JobPosting
title: Head of Global Growth Marketing
company: Interactive Brokers
companyWebsite: "https://interactivebrokers.com"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 200000
salaryMax: 300000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://job-boards.greenhouse.io/ibkrexternal/jobs/8496670002"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/interactive-brokers/head-of-global-growth-marketing-interactive-brokers"
---

# Head of Global Growth Marketing

**Interactive Brokers** · New York, NY

<!--rich-->{"tags":["Fintech","VP-Level","Global Growth","$200K-$300K","Hybrid (3/2)","Experimentation-Led","S&P 500"],"challenge":"Interactive Brokers (S&P 500 fintech) needs a growth leader to architect and scale a global experimentation engine. You'll own the entire conversion funnel-from landing pages to funded accounts-across 200+ countries with measurable ROI accountability.","objectives3m":["Audit and baseline current conversion metrics across visitor→application→funded account funnels globally; establish statistical rigor and test governance framework","Build and staff your experimentation team (growth marketers + analysts); define KPI framework tied to acquisition cost and account quality","Launch 3-5 high-impact experiments on landing pages, onboarding flows, and incentive structures; establish weekly test velocity cadence","Map retargeting and paid-to-owned integration strategy with Media Analytics; identify low-hanging fruit in funnel stitching and incrementality"],"objectives6m":["Scale experimentation infrastructure across 5+ key markets; achieve 10+ concurrent tests with clear statistical governance and 95%+ velocity hit rate","Drive 15-25% uplift in visitor-to-application conversion through optimized landing pages, dynamic personalization, and AI-native content generation","Implement lifecycle and email/SMS sequencing experiments; measure incremental impact on funded account quality and LTV","Build AI-native optimization layer (audience segmentation, content personalization, adaptive testing); document playbook for global rollout"],"kpis":[{"metric":"Visitor-to-Application Conversion Rate","description":"Percentage of website visitors who complete account application; primary north star for owned channel optimization."},{"metric":"Application-to-Funded Rate","description":"Percentage of applicants who fund their account; measures onboarding effectiveness and funnel quality."},{"metric":"Cost Per Funded Account","description":"Blended acquisition cost across paid and owned channels per funded account; core profitability metric."},{"metric":"Test Velocity & Statistical Rigor","description":"Number of concurrent experiments running and percentage reaching statistical significance; measures experimentation program maturity."},{"metric":"Funded Account Quality (by cohort)","description":"Post-funding metrics (deposits, trading activity, retention) by acquisition source; ensures growth is sustainable."},{"metric":"Incremental Impact (by channel/test)","description":"Lift measured via holdout/control groups; isolates true causal impact vs. attribution bias in paid+owned mix."}],"tools":["Landing page builders (Unbounce, Instapage, or custom)","A/B testing platforms (Optimizely, VWO, or in-house)","Email/SMS automation (Klaviyo, Iterable, or custom)","Analytics (Amplitude, Mixpanel, Segment, or custom data warehouse)","AI/personalization tools (dynamic content generation, segmentation)","Retargeting/CDP platforms (segment integration)","Experimentation design & analytics (statistical tools, Python/R)","Product analytics dashboards (Looker, Tableau, or custom BI)"],"team":{"manager":"Chief Marketing Officer or VP of Marketing (not specified)","current":"Undefined; you'll build from scratch or inherit existing growth team","hiring":"New structure-you own hiring strategy for growth marketers and experimentation analysts"},"compensation":{"salary":"$200K-$300K base","variable":"Annual performance-based bonus","equity":"Stock grants","remote":"Hybrid: 3 days in office (New York, NY) / 2 days remote"},"benefits":["401(k) with competitive company match","Full medical/dental/vision coverage; company pays premium","Daily lunch allowance + fully stocked kitchen","Wellness screenings, health coaches, EAP counseling","Corporate events, team outings, volunteer activities, sports teams","Education reimbursement and learning opportunities"],"company":{"about":"Interactive Brokers is an S&P 500 global fintech leader serving retail and institutional traders across 200+ countries. They operate at massive scale with owned and paid channels, complex international compliance, and high-volume funnel optimization opportunities.","founded":null,"headcount":null,"funding":"Public (S&P 500)","customers":"Retail traders, institutional clients globally","culture":"Performance-driven, measurement-obsessed, data-first culture; expects ownership and accountability in measurable environments"},"forYouIf":["You've led global growth at fintech, marketplaces, or high-scale SaaS and shipped 50+ experiments per quarter with rigor","You think in funnels, incrementality, and cohort analysis-not vanity metrics-and can teach that mindset to others","You're fluent in AI-native tools and see them as force multipliers for personalization, segmentation, and test execution","You thrive in performance-accountable environments where every dollar of marketing spend is tied to ROI and account quality"],"wontWorkIf":["You're a brand/content marketer uncomfortable owning hard conversion metrics or collaborating with analytics/data science teams","You lack hands-on experimentation design experience or prefer strategic planning over day-to-day test execution and velocity","You need full remote flexibility or resist the 3-days-in-office hybrid model for a fintech HQ in New York"],"interviewProcess":[{"step":"Screening","detail":"Phone conversation on growth background, experimentation track record, and AI/tools experience"},{"step":"Case Study / Take-Home","detail":"Analyze a mock conversion funnel; propose 5 experiments with hypothesis, success metrics, and expected lift"},{"step":"Leadership & Collaboration Round","detail":"Panel with CMO/VP Marketing, VP Product, and VP Analytics; discuss team building, cross-functional alignment, and global scaling"},{"step":"Final Executive Round","detail":"C-suite conversation on vision for growth function, AI integration, and 12-month strategy"}]}

[Apply →](https://job-boards.greenhouse.io/ibkrexternal/jobs/8496670002)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/interactive-brokers/head-of-global-growth-marketing-interactive-brokers