---
type: JobPosting
title: Director of Product (Provider Growth)
company: Headway
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 200000
salaryMax: 260000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://job-boards.greenhouse.io/headway/jobs/5597830004?gh_src=b21a66264us"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/headway/director-of-product-provider-growth-headway"
---

# Director of Product (Provider Growth)

**Headway** · New York, NY

<!--rich-->{"tags":["B2B2C","Healthcare SaaS","On-site NYC","$200K-$260K","Director","Series D","Provider Growth"],"challenge":"Headway has built a network of 60,000+ therapists accepting insurance, serving 1M+ patients. As Director of Product for Provider Growth, you'll own the entire provider funnel-from acquisition to activation-and drive the product strategy that scales affordable mental healthcare access across America.","objectives3m":["Map and audit the full provider funnel (leads, intake, credentialing, onboarding, activation) with clear conversion metrics and drop-off analysis","Define and validate the top 3 high-impact optimization opportunities in onboarding or referrals with data-driven experiments","Build alignment with cross-functional leaders (Design, Engineering, Data, GTM, Ops) on provider growth strategy and first quarter roadmap","Conduct 15-20 provider interviews to deeply understand pain points, activation barriers, and referral behavior-feed insights into product strategy"],"objectives6m":["Increase activated provider conversion rate by 20-30% through redesigned onboarding flows and optimized credentialing experience","Launch and scale a high-impact referrals engine that drives 15%+ of new provider signups","Build and onboard PM team members focused on distinct areas (onboarding, referrals, group practices); establish operating cadence and success metrics","Execute 2-3 bold bets on long-tail growth (e.g., Group Practice expansion, new provider segments) with clear success criteria and learning loops"],"kpis":[{"metric":"New Activated Providers","description":"Total count of new providers fully onboarded and actively seeing patients via Headway platform monthly"},{"metric":"Provider Conversion Rate (funnel stage)","description":"Percentage of leads converting through intake → credentialing → onboarding → activation at each step"},{"metric":"Referral-Sourced Provider Activation Rate","description":"Percentage of providers acquired through referrals who activate within 30 days vs. other channels"},{"metric":"Time-to-Activation (TTA)","description":"Average days from first signup to provider's first patient interaction on Headway platform"},{"metric":"Provider Retention / Churn","description":"Monthly active provider retention and churn rates to measure long-term provider satisfaction and platform stickiness"},{"metric":"Cost Per Activated Provider","description":"Total GTM and product spend divided by new activated providers to track unit economics efficiency"}],"tools":["Product analytics (Amplitude, Mixpanel, or Looker)","A/B testing platform (Optimizely, VWO, or internal)","Design and prototyping (Figma)","CRM / GTM tools (Salesforce, HubSpot)","Data warehouse (Snowflake, BigQuery)","Slack","Jira / Linear"],"team":{"manager":"Chief Product Officer or VP Product","current":"1-2 existing PMs; design, engineering, data, operations, and GTM teams cross-functionally","hiring":"Growth: you'll hire and scale a PM team dedicated to provider growth (estimated 2-3 new PM hires in year 1)"},"compensation":{"salary":"$200K-$260K base","variable":"Likely 15-25% annual bonus tied to provider growth KPIs","equity":"Meaningful equity grant typical for Series D Director-level roles (0.1-0.4% range)","remote":"On-site in New York, NY. Full-time position."},"benefits":["Comprehensive health insurance (medical, dental, vision)","401(k) with company match","Mental health benefits and therapy stipend (dogfooding Headway's mission)","Paid time off and flexible work culture","Professional development budget for conferences and learning","Equity participation in high-growth, well-funded Series D company"],"company":{"about":"Headway is building a national network of 60,000+ mental healthcare providers who accept insurance, making therapy affordable and accessible to 1M+ patients across all 50 US states. Founded in 2019, the company has raised $325M+ from top-tier investors including Andreessen Horowitz, Accel, Google Ventures, and Spark Capital to transform how Americans access mental healthcare.","founded":2019,"headcount":null,"funding":"$325M+, Series D","customers":"60,000+ mental healthcare providers; 1M+ patients served","culture":"Mission-driven healthcare tech with emphasis on meaningful impact, cross-functional collaboration, and shipping fast"},"forYouIf":["You've spent 8+ years in product roles driving measurable business impact through product innovation and have managed PMs for 4+ years","You're comfortable leading in fast-moving, ambiguous environments and know how to balance bold bets with near-term wins","You love deep dives into data and user research-you're equally comfortable in Looker dashboards and provider interviews","You're genuinely motivated by the mission to expand affordable healthcare access and see the provider funnel as strategically critical","You thrive on cross-functional collaboration and can build strong relationships with Design, Engineering, Data, and Go-to-Market teams"],"wontWorkIf":["You need 100% remote work-this role is on-site in NYC","You prefer incremental optimization over strategic bets; this role requires both, but bold thinking is essential","You're uncomfortable with ambiguity or making decisions with incomplete data in a scale-up environment","You lack direct experience managing product teams; individual contributor PM experience alone won't cut it at the Director level"],"interviewProcess":[{"step":"Initial Screening","detail":"Recruiter screen to confirm background, growth product experience, and team management history (30 min)"},{"step":"Hiring Manager Interview","detail":"Conversation with your potential manager (CPO/VP Product) about vision, strategy, and approach to provider growth (45 min)"},{"step":"Product Strategy Case","detail":"Take-home or live case study: analyze a provider funnel challenge or design a growth experiment; submit with narrative (1-2 hours)"},{"step":"PM Team Interview","detail":"Conversation with 1-2 existing PMs on team collaboration, prioritization, and working style (45 min total)"},{"step":"Cross-Functional Panel","detail":"Meeting with Design, Data, and GTM leaders to assess collaboration and communication (1 hour)"},{"step":"Executive Round","detail":"Final conversation with CEO or Executive Sponsor to align on mission, long-term vision, and strategic priorities (30 min)"}]}

[Apply →](https://job-boards.greenhouse.io/headway/jobs/5597830004?gh_src=b21a66264us)

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