---
type: JobPosting
title: Head of Wealth Management Marketing
company: Guardian Life
companyWebsite: "https://guardianlife.com"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 132420
salaryMax: 217545
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://guardianlife.wd5.myworkdayjobs.com/Guardian-Life-Careers/job/New-York/Head-of-Wealth-Management-Marketing_R000108661?source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/guardian-life/head-of-wealth-management-marketing-guardian-life"
---

# Head of Wealth Management Marketing

**Guardian Life** · New York, NY

<!--rich-->{"tags":["Wealth Management","VP-Level","Team Leadership","$132K-$218K","Hybrid","Financial Services","RIA Strategy"],"challenge":"Guardian Life is scaling its Wealth Management division and needs a strategic leader to own the entire marketing function-from go-to-market for new RIA platforms to driving growth across distribution channels. You'll report directly to senior leadership and shape how this business reaches high-net-worth clients in a heavily regulated space.","objectives3m":["Audit current Wealth Management marketing efforts, competitive landscape, and RIA positioning; deliver strategic assessment with 90-day priorities","Establish marketing infrastructure and governance for new RIA platform launch, including compliance framework and advisor enablement collateral","Build and onboard core marketing team; define roles, responsibilities, and 12-month roadmap","Develop channel diversification strategy identifying 2-3 emerging distribution opportunities with revenue potential"],"objectives6m":["Launch integrated go-to-market campaign for new RIA offering; track adoption rates, advisor onboarding velocity, and AUM growth","Execute sales enablement program across wholesaler and advisor networks; measure engagement, content usage, and pipeline contribution","Establish baseline marketing metrics (brand awareness, lead quality, cost-per-acquisition by channel); optimize top 2 underperforming channels","Scale marketing ops: implement marketing automation, reporting dashboard, and compliance tracking systems"],"kpis":[{"metric":"AUM Growth by Channel","description":"Track assets under management growth attributed to each distribution channel to measure marketing effectiveness and ROI."},{"metric":"RIA Platform Adoption","description":"Monitor advisor onboarding velocity, platform migration rates, and advisor satisfaction scores post-launch."},{"metric":"Lead Quality & Conversion","description":"Measure qualified leads generated by marketing campaigns, conversion rates through sales funnel, and cost-per-acquisition by segment."},{"metric":"Wholesaler Enablement Impact","description":"Track collateral usage, training completion rates, and pipeline attributed to wholesaler-enabled campaigns."},{"metric":"Brand Awareness & Share of Voice","description":"Benchmark Guardian Life's HNW segment awareness against key competitors quarterly."}],"tools":["Marketing automation platforms","CRM systems","Content management systems","Analytics dashboards","Sales enablement platforms","Data visualization tools"],"team":{"manager":"Head of Financial Protection and Retirement Services (FPRS) and Client Solutions and Wealth Management (CSWM) Marketing","current":"High-performing marketing team responsible for core functions (day-to-day execution, collateral creation, channel management)","hiring":"Backfill + potential expansion for new RIA platform marketing"},"compensation":{"salary":"$132K-$218K base","variable":null,"equity":null,"remote":"Hybrid: 3 days/week on-site at Hudson Yards, NYC; up to 25% travel"},"benefits":["Competitive health, dental, and vision coverage","401(k) retirement plan","Professional development and industry conference access","Financial planning and wealth management services (employee discount)","Flexible work arrangement (3 days on-site)"],"company":{"about":"Guardian Life is a major US life insurance and financial services company with deep expertise in wealth management, retirement planning, and financial protection. The company serves millions of customers and operates multiple distribution channels including RIAs, advisors, and wholesalers.","founded":null,"headcount":null,"funding":null,"customers":"HNW and affluent investors, advisors, wholesalers, institutions","culture":null},"forYouIf":["You've scaled an RIA platform or built wealth management marketing from scratch and understand the nuances of advisor enablement and compliance","You're energized by complex go-to-market launches in regulated industries and can navigate Legal, Compliance, and multiple stakeholders without losing momentum","You lead through influence-selling vision to senior execs while executing flawlessly with your team in a fast-moving environment","You obsess over metrics: you don't declare victory on feelings, you prove impact with data on AUM growth, lead quality, and channel ROI","You want a VP-level role with strategic ownership, not a tactical execution position"],"wontWorkIf":["Your wealth management experience is surface-level or you've never worked with RIA platforms-this requires deep domain expertise","You need full remote work; this role is firmly hybrid with on-site expectations and significant stakeholder alignment required in-person","You're uncomfortable with regulatory constraints or find compliance discussions tedious-this role lives at the intersection of bold marketing and guardrails"],"interviewProcess":[{"step":"Recruiter Screen","detail":"Confirm wealth management and RIA platform background; assess communication style and leadership philosophy"},{"step":"Hiring Manager Interview","detail":"Deep dive on strategic thinking: go-to-market case studies, team building, and how you influence cross-functional leaders"},{"step":"Senior Leadership Panel","detail":"Round with FPRS/CSWM leader and peer stakeholders (Product, Sales, Compliance); expect questions on regulatory navigation and business acumen"},{"step":"Case Study / Strategy Presentation","detail":"Develop a 90-day plan for the new RIA platform marketing launch; present to hiring team"}]}

[Apply →](https://guardianlife.wd5.myworkdayjobs.com/Guardian-Life-Careers/job/New-York/Head-of-Wealth-Management-Marketing_R000108661?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/guardian-life/head-of-wealth-management-marketing-guardian-life