---
type: JobPosting
title: Director, Growth Marketing
company: Empire State Realty Trust
companyWebsite: "https://investors.empirestaterealtytrust.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.lever.co/esrtreit/c7eaa706-c6ba-42c0-adc2-678f7ae7b64d/apply?source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/empire-state-realty-trust/director-growth-marketing-empire-state-realty-trust"
---

# Director, Growth Marketing

**Empire State Realty Trust** · New York, NY

<!--rich-->{"tags":["Real Estate/REIT","Conversion Optimization","Paid Media","On-site NYC","$180K-$240K","Director-level"],"challenge":"Empire State Realty Trust (NYSE: ESRT) owns 7.9M sq ft of premium NYC real estate anchored by the world's most famous building. You'll own the digital revenue engine-websites that drive ticket sales and commercial leasing-and optimize them through rigorous testing and performance marketing.","objectives3m":["Audit current website performance across ESB Observatory and ESRT leasing funnels; establish baseline conversion metrics and identify top 3 optimization opportunities","Build and launch structured experimentation roadmap with A/B testing cadence targeting 2-3 tests per month","Partner with external agency to audit paid media spend and channel mix; recommend immediate efficiency gains","Define core KPIs and reporting dashboard for weekly performance tracking across all digital channels"],"objectives6m":["Implement multivariate testing program; achieve 15-25% lift in primary conversion metrics through disciplined hypothesis testing","Optimize paid media mix and bidding strategy; reduce CAC by 20-30% while maintaining volume targets","Enhance website UX for both ticket sales and commercial leasing journeys; implement AI-driven personalization","Scale organic traffic and search visibility through SEO/AEO strategy; target 30%+ increase in organic sessions"],"kpis":[{"metric":"Website Conversion Rate","description":"% of visitors converting to ticket purchases or leasing inquiries; primary measure of funnel health."},{"metric":"Customer Acquisition Cost (CAC)","description":"Total paid media spend divided by new customers; track by channel (Google, social, OTA, etc.)."},{"metric":"Return on Ad Spend (ROAS)","description":"Revenue generated per dollar spent on paid advertising; minimum threshold for profitability."},{"metric":"Organic Traffic & Rankings","description":"Monthly organic sessions and keyword ranking position; measure SEO/AEO program effectiveness."},{"metric":"Experimentation Velocity","description":"Number of tests launched and statistical significance achieved; track learning cadence."}],"tools":["Google Analytics / GA4","A/B Testing Platform (Optimizely, VWO, or similar)","Google Ads / Search Console","SEO Tools (Ahrefs, SEMrush, or Moz)","Paid Media (Facebook Ads, LinkedIn, OTA platforms)","CRM / Marketing Automation","Heatmapping / Session Recording (Hotjar, Crazy Egg)"],"team":{"manager":"Not specified; likely Chief Marketing Officer or VP Marketing","current":"External digital agency partnership; internal team composition not detailed","hiring":"New or backfill role not specified; appears to be new strategic hire"},"compensation":{"salary":"$180K-$240K base","variable":null,"equity":null,"remote":"On-site, New York, NY (no remote option indicated)"},"benefits":["Great Place to Work® certified culture with emphasis on employee wellness and development","Health and wellness program investment","Continuous learning and professional development opportunities","Access to iconic Empire State Building Observatory and company portfolio amenities"],"company":{"about":"Empire State Realty Trust (NYSE: ESRT) is a NYC-focused REIT operating 7.9M sq ft of office, 0.8M sq ft of retail, and 743 residential units. Flagship asset is the Empire State Building-ranked #1 NYC attraction on Tripadvisor 4 consecutive years. Leader in sustainability with 100% renewable wind-powered portfolio.","founded":null,"headcount":null,"funding":null,"customers":"Commercial tenants, office/retail lessees, ESB Observatory visitors, residential tenants","culture":"Diverse, passionate team with shared commitment to excellence, fun, and NYC energy. Certified Great Place to Work with focus on employee care and development."},"forYouIf":["You've led website optimization and conversion rate testing at scale-you know A/B testing, multivariate testing, and statistical significance","You've managed paid media budgets ($1M+) and optimized across Google, social, and performance channels; you speak ROAS and CAC fluently","You're analytical and metrics-obsessed; you live in dashboards and can spot signal in noise","You can own strategy end-to-end but also execute-you're comfortable getting hands-on with tools and agencies"],"wontWorkIf":["You need remote flexibility or hybrid work; this is on-site NYC only","You're uncomfortable with real estate/REIT business models or lack B2B/B2C digital fluency","You can't quantify marketing impact or you're allergic to testing and experimentation frameworks"],"interviewProcess":[{"step":"Phone Screen","detail":"Recruiter screening on growth marketing background, conversion optimization experience, and REIT/real estate familiarity"},{"step":"Case Study / Take-Home","detail":"Analyze ESB or ESRT website; propose 3 optimization opportunities with testing roadmap"},{"step":"Director-level Interview","detail":"Deep dive on paid media strategy, testing methodology, and how you'd approach the website optimization challenge"},{"step":"Stakeholder Round","detail":"Cross-functional interviews with CMO/VP Marketing, web team, and potentially finance on ROI expectations"}]}

[Apply →](https://jobs.lever.co/esrtreit/c7eaa706-c6ba-42c0-adc2-678f7ae7b64d/apply?source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/empire-state-realty-trust/director-growth-marketing-empire-state-realty-trust