---
type: JobPosting
title: Associate Director, Growth Marketing
company: DEPT®
companyWebsite: "https://deptagency.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 150000
salaryMax: 190000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://job-boards.greenhouse.io/dept/jobs/7571838"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/dept/associate-director-growth-marketing-dept"
---

# Associate Director, Growth Marketing

**DEPT®** · New York, United States

<!--rich-->{"tags":["B2B SaaS","On-site NYC","$150K-$190K","Director-level","ABM/Demand Gen","Salesforce/Pardot"],"challenge":"DEPT® is a growth innovation agency helping ambitious brands scale faster. They need an Associate Director who can build an integrated growth machine for their Americas business-connecting marketing, sales, CRM, data, and AI into one revenue engine without relying on massive budgets.","objectives3m":["Map Americas ICP, key verticals, and target account list; align sales and marketing on scoring and pipeline definitions in Salesforce","Launch first integrated demand campaign leveraging thought leadership, LinkedIn, and targeted partnerships to generate 50+ qualified pipeline opportunities","Establish baseline metrics dashboard tracking pipeline velocity, conversion rates, and revenue attribution across all marketing touchpoints","Identify and activate 3-5 strategic partner relationships and event opportunities to support ABM and account acceleration"],"objectives6m":["Execute full Americas growth plan with measurable impact: 3x improvement in marketing-sourced pipeline quality and 25%+ improvement in sales-accepted leads","Build and optimize integrated campaigns across content, CRM automation, and ABM driving $X in revenue impact (trackable in Salesforce)","Break down marketing/sales silos with weekly syncs, shared dashboards, and joint forecasting; achieve 90%+ sales team engagement on marketing initiatives","Document and scale winning demand tactics-identify top 3 channels/programs and reinvest budget accordingly, proving ROI vs. paid-only approach"],"kpis":[{"metric":"Pipeline Generated (Marketing-sourced)","description":"Total qualified opportunities created by marketing programs each month, tracked in Salesforce."},{"metric":"Pipeline Conversion Rate","description":"Percentage of marketing-sourced pipeline that converts to closed-won deals, by account/vertical."},{"metric":"Cost Per Opportunity","description":"Total marketing spend divided by qualified opportunities, measuring efficiency of your lean-budget approach."},{"metric":"Sales Cycle Velocity","description":"Average days from MQL to close; improved velocity signals better targeting and account prioritization."},{"metric":"Marketing-Influenced Revenue","description":"Total revenue from accounts that touched a marketing program at any stage, proving integrated system impact."},{"metric":"Campaign ROI","description":"Revenue generated per dollar spent on demand gen, partnerships, and events."}],"tools":["Salesforce","Pardot","InfiniGrow","LinkedIn","Syndication platforms","CRM automation","ABM platforms","Content management"],"team":{"manager":"VP, Marketing, Americas","current":"Lean growth marketing team; exact size not specified","hiring":"New role or backfill (not specified)"},"compensation":{"salary":"$150K-$190K base","variable":null,"equity":null,"remote":"On-site, New York, United States"},"benefits":["Freedom to explore and innovate in growth strategy","Collaborative, flat culture with trust to make real impact","Access to cutting-edge martech and AI tools","Work with ambitious brands and strategic partners","Lean budget environment (no bloat-high-impact focus)"],"company":{"about":"DEPT® is a Growth Invention company at the intersection of technology and marketing, helping the world's most ambitious brands grow faster. Built on three core values-better together, relentlessly curious, get sh*t done-they pioneer ideas, act fast, and move further.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"Curiosity-driven, fast-moving, low on corporate fluff. Rewards people who stay curious, move with intent, and ship results."},"forYouIf":["You've owned a P&L or pipeline metric in B2B (7-10+ years) and can prove your marketing moved revenue, not just MQL counts","You're hands-on with Salesforce, Pardot, and analytics-you don't delegate the data, you live in it","You thrive in scrappy, lean environments where creativity beats budget and you'd rather run 5 smart campaigns than 50 spray-and-pray ones","You're obsessed with breaking silos: you speak sales language, understand account prioritization, and see marketing as a revenue function","You have deep B2B SaaS, tech, digital, or consulting experience and understand how to build ABM and thought leadership engines"],"wontWorkIf":["You're a top-of-funnel generalist who measures success by leads and impressions, not revenue and conversion","You need a massive budget and big paid media spend to feel productive-lean, strategic thinking isn't your style","You avoid Salesforce and CRM; you prefer campaign-level reporting over end-to-end pipeline tracking and attribution"],"interviewProcess":[{"step":"Initial screening","detail":"Intro call with recruiter or hiring manager to confirm fit and background"},{"step":"Growth marketing deep dive","detail":"Case study or portfolio walkthrough: walk through your most successful integrated campaign, proving how you moved pipeline/revenue and connected marketing to sales"},{"step":"Salesforce/tech stack discussion","detail":"Technical conversation on Salesforce, Pardot, attribution modeling, and how you'd approach DEPT®'s stack"},{"step":"VP interview + team meeting","detail":"Conversation with VP Marketing, Americas and potential team members on strategy, culture fit, and how you'd break silos"}]}

[Apply →](https://job-boards.greenhouse.io/dept/jobs/7571838)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/dept/associate-director-growth-marketing-dept