---
type: JobPosting
title: Head of Growth + Performance Marketing
company: Daydream
companyWebsite: "https://daydream.ing"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.ashbyhq.com/daydream-ai/1c27df9b-55b8-41ef-8df7-29561494637d/application?utm_source=gbJYp9VayK"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/daydream/head-of-growth-performance-marketing-daydream"
---

# Head of Growth + Performance Marketing

**Daydream** · New York, NY

{"tags":["B2C","AI/Fashion","On-site NYC","$180K-$240K","VP-level","Experimentation-led"],"challenge":"Daydream is redefining fashion discovery with a chat-based shopping agent backed by top-tier VCs (Google Ventures, Index, Forerunner). You'll build the growth experimentation engine that turns curiosity into adoption-owning everything from paid social creative to product activation.","objectives3m":["Establish baseline metrics across acquisition channels (paid social, search, emerging platforms) and document current conversion funnel from ad to activation","Design and launch 3-5 rapid experimentation sprints testing creative variations, messaging angles, and audience segments to identify initial winning patterns","Build or refine the creative testing infrastructure: define workflows for rapid creative generation (leveraging AI tools), testing methodology, and feedback loops with internal/agency teams","Partner with product to map the full funnel and identify 2-3 quick wins in landing page or onboarding that improve activation rates by 10%+"],"objectives6m":["Scale proven creative/messaging winners across paid social and search while maintaining LTV:CAC ratio >3:1; target 30%+ QoQ user acquisition growth","Operationalize systematic testing cadence: run 15+ experiments per month with documented learnings and clear handoffs to product for high-impact iterations","Develop AI-powered creative testing framework that reduces time-to-test by 50% and generates 50+ creative variations monthly for rapid learning cycles","Present growth strategy roadmap identifying 2-3 new acquisition channels or messaging repositioning opportunities with projected impact on unit economics"],"kpis":[{"metric":"CAC (Customer Acquisition Cost)","description":"Track blended CAC across all channels and trend toward profitability; benchmark against LTV targets."},{"metric":"Conversion Rate: Ad Click → Sign-up","description":"Monitor creative and messaging impact on conversion; test incrementally to improve baseline."},{"metric":"Activation Rate (Day 1 / Day 7 / Day 30)","description":"Measure product adoption post-signup; tie back to ad/landing page/onboarding changes."},{"metric":"Creative Test Velocity","description":"Number of creative variations tested per month and time-to-insight on winners."},{"metric":"ROAS (Return on Ad Spend)","description":"Blended ROAS across paid social, search, and emerging platforms; minimum 2:1 target."},{"metric":"Payback Period","description":"Days to recover CAC through revenue or retained user value; optimize toward <90 days."}],"tools":["Paid social platforms (Meta, TikTok, Pinterest)","Google Ads / search platforms","Landing page builders (Unbounce, Instapage, or proprietary)","AI creative generation tools","Analytics / BI tools (Mixpanel, Amplitude, custom dashboards)","Experiment tracking software","Agency management platforms"],"team":{"manager":"Likely CEO or Chief Product Officer (not specified)","current":"Unknown-implies working with product, design, and creative teams; likely building this function","hiring":"Core growth marketing function being established; may need to build team"},"compensation":{"salary":"$180K-$240K base","variable":"Likely performance-based bonus tied to growth KPIs (estimated 15-25%)","equity":"Equity package likely; Series A/B stage suggests meaningful options","remote":"On-site in New York, NY"},"benefits":["Equity in a well-funded, fast-growing AI fashion startup","Direct influence on product strategy and company direction","Hands-on role with strategic ownership-not purely management","Access to cutting-edge AI tools and automation for growth experimentation","Collaborative culture across product, design, and marketing teams"],"company":{"about":"Daydream is a chat-based shopping agent that uses AI and NLP to personalize fashion discovery. Backed by Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures, the company is redefining how people search and discover fashion through conversational commerce.","founded":null,"headcount":null,"funding":"Multiple rounds including Google Ventures, Index Ventures, Forerunner Ventures, True Ventures","customers":"Fashion shoppers; B2C consumer product","culture":"Growth-driven, data-obsessed, hands-on execution culture with emphasis on rapid experimentation and cross-functional collaboration"},"forYouIf":["You've led performance marketing at a high-growth consumer startup and obsess over experimentation and creative testing as a growth lever","You're equally comfortable deep in ad platforms reviewing performance data AND pitching strategy to leadership; no ivory tower marketing","You have a proven track record of scaling acquisition while maintaining healthy unit economics (LTV:CAC ratio discipline)","You thrive at the intersection of brand, performance, and product-understanding how messaging, creative, and UX all drive conversion together","You're excited by AI-powered tools and automation to accelerate growth workflows"],"wontWorkIf":["You've only managed brand marketing or creative development without hands-on P&L responsibility for acquisition costs and ROI","You need flexibility or remote work-this role is on-site in NYC","You prefer deep specialization in one channel (e.g., only paid social) over owning the full funnel and connecting creative to product outcomes"],"interviewProcess":[{"step":"Phone Screen","detail":"Hiring manager (likely CEO/CPO) assesses growth background, experimentation framework, and familiarity with AI tools and automation in marketing"},{"step":"Case Study / Framework Discussion","detail":"Walk through a past growth challenge: how you'd set up experimentation, identify winning tactics, and scale them. Expect questions on creative testing and channel prioritization"},{"step":"Cross-functional Panel (Product, Design, Ops)","detail":"Discuss how you'd partner with product on funnel optimization and collaborate across teams; assess communication style and strategic thinking"},{"step":"Final Round with CEO/Founder","detail":"Strategic discussion on Daydream's growth vision, long-term positioning in fashion commerce, and your role in scaling the business"}]}

[Apply →](https://jobs.ashbyhq.com/daydream-ai/1c27df9b-55b8-41ef-8df7-29561494637d/application?utm_source=gbJYp9VayK)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/daydream/head-of-growth-performance-marketing-daydream