---
type: JobPosting
title: Senior Director - Product & Growth Marketing
company: Confidential
companyWebsite: "https://confidentialofficial.com"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: San Francisco, CA
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://jobs.ashbyhq.com/Stealth%20FinTech/162812d7-45f9-471f-a2f9-be369ddfa9ec?src=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/confidential/senior-director-product-growth-marketing-confidential"
---

# Senior Director - Product & Growth Marketing

**Confidential** · San Francisco, CA

<!--rich-->{"tags":["B2B SaaS","Fintech","On-site SF","$180K-$240K","Early-stage","Full ownership"],"challenge":"Stealth-mode B2B payments startup backed by serious capital is hunting for a marketing leader to build their entire GTM from scratch. You'll architect positioning, demand generation, and product launches-reporting to the CSO with a clear path to Head of Marketing.","objectives3m":["Define and validate core value positioning and messaging framework against ICP through customer interviews and competitive analysis","Build foundational product marketing collateral (1-pager, narrative deck, website positioning) that articulates differentiation","Launch first demand-generation campaign (paid + organic) targeting initial ICP segments","Establish marketing ops infrastructure: CRM setup, attribution model, pipeline tracking dashboard"],"objectives6m":["Generate $5M qualified pipeline through integrated demand programs (digital campaigns, ABM, events)","Execute 2-3 major product launches with coordinated go-to-market motions","Build repeatable demand generation playbooks with documented conversion rates at each funnel stage","Hire and onboard first marketing team member(s) to scale execution beyond personal capacity"],"kpis":[{"metric":"Pipeline Generated","description":"Qualified opportunities sourced from marketing campaigns; target $5M in Year 1."},{"metric":"CAC & LTV","description":"Cost to acquire a customer vs. lifetime value; track by channel and campaign."},{"metric":"Content Engagement","description":"Downloads, views, and shares of core product narratives and assets."},{"metric":"Funnel Conversion Rates","description":"TOFU → MOFU → qualified lead → opportunity progression by segment."},{"metric":"Deal Acceleration","description":"Time from marketing-sourced lead to close and average deal size."}],"tools":["HubSpot or Salesforce","LinkedIn Sales Navigator","Google Analytics / Mixpanel","Demand generation platforms (6sense, Demandbase)","Email marketing (Klaviyo, Marketo)","Zapier or Make for automation","Figma or Webflow","Slack"],"team":{"manager":"Chief Sales Officer","current":"Unknown; likely small early-stage marketing function","hiring":"New build; you'll grow the team as company scales"},"compensation":{"salary":"$180K-$240K base","variable":"Likely performance bonus tied to pipeline targets","equity":"Early-stage equity package expected","remote":"On-site in San Francisco, CA. Full-time."},"benefits":["Clear path to Head of Marketing as company scales","Hands-on influence over marketing strategy and tech stack from day one","Well-funded startup with runway to execute (no scrappy survival mode)","Exposure to B2B payments innovation and fintech compliance expertise","Collaborative, high-growth culture prioritizing learning and ownership"],"company":{"about":"Well-funded, stealth-mode B2B payments startup on a mission to transform how businesses move money. Early-stage, high-growth team tackling a massive market opportunity with modern fintech solutions.","founded":null,"headcount":null,"funding":"Well-funded (amount undisclosed)","customers":null,"culture":"Collaborative, curious, growth-oriented; values ownership, healthy work-life balance, and diverse perspectives"},"forYouIf":["You've owned product marketing + demand gen for B2B SaaS/fintech companies and built repeatable engines that generate real pipeline","You can write compelling positioning narratives and translate them into multi-channel campaigns that drive qualified leads","You thrive architecting GTM from scratch-setting strategy AND rolling up sleeves for execution (collateral, ops, analytics)","You're data-driven, obsessed with funnel analytics, and comfortable optimizing campaigns with lean tooling","You want equity upside and a clear path to Head of Marketing at a well-backed, scaling startup"],"wontWorkIf":["You're a 'strategy only' marketer who needs a big team to execute; this role requires hands-on content, campaigns, and ops work","You lack concrete B2B marketing experience or can't point to pipeline/revenue impact from your campaigns","You need remote flexibility; this is on-site SF, full stop","You're risk-averse or uncomfortable with ambiguity; early-stage means some decisions happen with incomplete data"],"interviewProcess":[{"step":"Screening call","detail":"Brief conversation with recruiter or CSO about your B2B marketing track record and interest in fintech"},{"step":"Deep-dive interview","detail":"Conversation with CSO and/or co-founder on your GTM philosophy, positioning approach, and demand-gen playbooks"},{"step":"Case study / take-home","detail":"Likely a short assignment: craft positioning narrative or demand plan for a payments use case"},{"step":"Final round","detail":"Meet with CEO/leadership team to assess cultural fit and vision alignment for scaling the function"}]}

[Apply →](https://jobs.ashbyhq.com/Stealth%20FinTech/162812d7-45f9-471f-a2f9-be369ddfa9ec?src=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/confidential/senior-director-product-growth-marketing-confidential