---
type: JobPosting
title: Marketing Lead
company: Confidential
companyWebsite: "https://confidentialofficial.com"
category: growth-marketing
seniority: LEAD
contractType: FULL_TIME
remote: ONSITE
location: Colombia
market: LATAM
postedAt: 2026-07-16
applyUrl: "https://co.indeed.com/viewjob?jk=edf8f9b987ac661d"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/confidential/marketing-lead-confidential"
---

# Marketing Lead

**Confidential** · Colombia

*Marketing Lead*

Are you a strategic thinker who loves to execute? Do you thrive on turning creative ideas into measurable revenue growth? We are seeking a dynamic and analytical *Marketing Lead* to spearhead our marketing initiatives and elevate our brand presence.

In this role, you will own our marketing strategy from end to end. You will design, execute, and optimize multi-channel campaigns (digital, content, email, and events) to drive brand awareness and generate qualified leads. This is a unique opportunity for a hands-on leader who enjoys both high-level strategy and rolling up their sleeves to get things done.

*Key Responsibilities*
*1. Strategy & Campaign Execution*

* *Campaign Management:* Plan, launch, and manage end-to-end marketing campaigns across digital channels (SEO, PPC, paid social, email, and content marketing).
* *Brand Strategy:* Define and maintain our brand voice, messaging, and visual identity across all public-facing touchpoints.
* *Lead Generation:* Develop and execute inbound and outbound strategies to feed the sales pipeline with high-quality prospects.

*2. Content & Digital Presence*

* *Content Creation:* Oversee the creation of compelling marketing assets, including website copy, blog posts, email newsletters, case studies, and social media content.
* *Website & SEO:* Optimize our website and landing pages for search engines (SEO) and user experience (UX) to maximize visitor-to-lead conversion rates.
* *Social Media & Community:* Manage our organic social media channels to foster community engagement and industry authority.

*3. Analytics & Optimization*

* *Data-Driven Insights:* Monitor, analyze, and report on key marketing performance metrics (ROI, CAC, CTR, conversion rates) to measure campaign success.
* *A/B Testing:* Continuously test and optimize ad copy, creatives, landing pages, and email workflows to maximize budget efficiency.
* *Tools Management:* Manage the marketing tech stack (e.g., Google Analytics, HubSpot, Mailchimp, SEMrush, or similar platforms).

*What We’re Looking For (Requirements)*

* *Experience:* 3-5+ years of general marketing experience, with a proven track record of managing and scaling successful campaigns.
* *Technical Skills:* Proficiency with marketing automation tools, CRM systems, email marketing platforms, and web analytics.
* *Copywriting & Communication:* Stellar written and verbal communication skills; ability to write engaging copy that drives action.
* *Analytical Mindset:* Strong comfort level with data. You don’t just look at dashboards-you translate data into actionable marketing strategies.
* *Project Management:* Highly organized with the ability to manage multiple projects, meet tight deadlines, and coordinate external freelancers or agencies if needed.

*What Would Make You Stand Out (Preferred Qualifications)*

* Experience in Marketing.
* Basic graphic design skills (Canva, Adobe Creative Suite) or video editing experience.
* Prior experience managing a marketing budget and allocating spend across channels for maximum ROI.

Job Type: Full-time

Work Location: Remote

[Apply →](https://co.indeed.com/viewjob?jk=edf8f9b987ac661d)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/confidential/marketing-lead-confidential