---
type: JobPosting
title: Head of Growth - DeFi
company: Coinme
companyWebsite: "https://www.linkedin.com/company/coinme?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: VP
contractType: FULL_TIME
remote: ONSITE
location: Miami, FL
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-growth-defi-at-coinme-4390820832?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/coinme/head-of-growth-defi-coinme"
---

# Head of Growth - DeFi

**Coinme** · Miami, FL

<!--rich-->{"tags":["DeFi/Crypto","VP-Level Growth","On-site Miami","$180K-$240K","B2C + B2B","High Ownership"],"challenge":"Bitcoin Dollar is a stealth DeFi yield platform with killer product-market fit signals-now you need to make it impossible to ignore. You'll own distribution, community, and GTM strategy for a collateralized token ecosystem backed by Polygon Labs and built by crypto legends.","objectives3m":["Map and activate top 20 crypto communities (Discord, Twitter, governance forums) with targeted education on sBTCD yield mechanics and vault structures","Launch initial go-to-market playbook: define ICP, craft positioning that differentiates USD/BTC vault narratives, and identify first 3 distribution channels (partnerships, influencers, platforms)","Build baseline TVL benchmarks and establish weekly tracking dashboard for vault growth, token holder acquisition, and community sentiment metrics","Recruit and onboard 2-3 community lead contractors to run social engagement, AMAs, and early depositor feedback loops"],"objectives6m":["Hit initial TVL milestone (target: $10M-$50M depending on launch timing) across both vaults by driving organic + paid acquisition","Establish Bitcoin Dollar as top-3 cited DeFi yield primitive in crypto Twitter/discourse through thought leadership and educational content","Scale community to 50K+ engaged members across Discord, Telegram, and governance channels with measurable retention and participation rates","Close 3-5 strategic partnerships (Lido, Aave, CEX listings, yield aggregators) that expand distribution and deepen liquidity moats"],"kpis":[{"metric":"Total Value Locked (TVL)","description":"Primary north star: cumulative USD value deposited across USD and BTC vaults, tracked weekly"},{"metric":"Token Holder Acquisition Cost (CAC)","description":"Cost to acquire new FISC token holder; optimize channel mix and reduce over time"},{"metric":"Vault Utilization Rate","description":"Percentage of available sBTCD collateral deployed in leveraged vaults; signals product-market fit"},{"metric":"Community Engagement Score","description":"Composite of Discord weekly active users, governance participation %, and sentiment analysis"},{"metric":"Net Yield Capture","description":"Actual APY delivered to depositors vs. promised range; trust indicator"},{"metric":"Retention & Compounding Rate","description":"% of initial depositors still staking after 30/90 days; signals product stickiness"}],"tools":["Discord, Twitter/X","Dune Analytics, Nansen, Glassnode","MetaMask, Web3 wallets","Telegram","Mirror, Mirror.xyz (content)","Snapshot (governance)","Typeform (surveys)","Notion, Airtable"],"team":{"manager":"Bitcoin Dollar co-founders / Coinme leadership","current":"Small, senior-level team of 8-12; engineering, product, operations in place","hiring":"New role-building out growth function from scratch"},"compensation":{"salary":"$180K-$240K base","variable":"Performance bonus tied to TVL and community growth milestones (likely 20-30% of base)","equity":"Likely FISC token allocation + equity in Bitcoin Dollar entity (details TBD in conversation)","remote":"On-site in Miami, FL (full-time)"},"benefits":["Equity stake in high-conviction DeFi protocol backed by Polygon Labs","Work directly alongside founders from Coinme, Bullish, ShapeShift, ether.fi","Small, flat team structure-your ideas move markets","Crypto-native compensation structure (salary + token upside)","Built-in audience of 40K+ Coinme kiosk users and enterprise CaaS customers"],"company":{"about":"Bitcoin Dollar is a DeFi yield primitive and structured products platform built on BTCD (a collateralized 50/50 BTC/USD token). Backed by Polygon Labs and Coinme, it delivers 6-19% APY through dual-collateral vaults with zero price risk or full Bitcoin exposure-users choose. Founded by crypto leaders from Coinme, Bullish, ShapeShift, Credora, and ether.fi.","founded":null,"headcount":"8-12 (core team)","funding":"Backed by Polygon Labs and Coinme; Series stage unknown","customers":"DeFi yield farmers, Bitcoin holders, USD stablecoin users seeking yield; enterprise access via Coinme CaaS","culture":"Small, high-conviction, senior-level ownership; crypto-native, fast-moving, mission-driven (financial access and wealth building)"},"forYouIf":["You've shipped growth loops in crypto, DeFi, or fintech-you speak wallet integrations, Discord culture, and APY narratives fluently","You thrive owning distribution end-to-end (content, partnerships, community, paid) with minimal guardrails and maximum impact","You're comfortable working on high-risk, high-reward products and can sell complexity (yield mechanics, collateral structures) simply","You want VP-level equity upside and token optionality-this is not a salary-only role"],"wontWorkIf":["You need a large marketing team or prefer delegating execution-you're doing this hands-on at launch","You're crypto-skeptical or uncomfortable with protocol-native governance and volatility","You require remote flexibility-this role is on-site Miami, full stop"],"interviewProcess":[{"step":"Screening call","detail":"30 min with hiring manager-walk through your best growth shipping story in crypto/DeFi/fintech"},{"step":"Product deep-dive","detail":"60 min with product + co-founder-you'll explain sBTCD and vaults back to them, then roadmap first 90 days"},{"step":"Community strategy assignment","detail":"Written: draft go-to-market positioning + top 5 distribution channels with rationale (take-home, 2-3 hours)"},{"step":"Founder round","detail":"60 min with 2-3 co-founders-culture fit, vision alignment, and your conviction on Bitcoin Dollar thesis"},{"step":"Final offer call","detail":"Negotiate equity, token package, and confirm start date"}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-growth-defi-at-coinme-4390820832?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/coinme/head-of-growth-defi-coinme