--- type: JobPosting title: Marketing Manager company: Coachello companyWebsite: "https://coachello.io/" category: growth-marketing seniority: MANAGER contractType: FULL_TIME remote: ONSITE location: Paris, FR market: FRANCE postedAt: 2026-07-30 applyUrl: "https://www.welcometothejungle.com/en/companies/coachello/jobs/marketing-manager_paris" canonical: "https://www.growthtalent.org/jobs/growth-marketing/coachello/marketing-manager-coachello" --- # Marketing Manager **Coachello** · Paris, FR Join Coachello as a Marketing Manager and take ownership of demand generation and content strategy. This is a builder role where you will design and execute a marketing strategy that captures existing demand, nurtures future demand, and makes sales easier and more effective. You will work closely with sales, manage events, build content as a growth engine, own product marketing, activate the team and coach community, and lead and scale the marketing function. This is a key leadership role with direct access to founders and decision-making, a strong product, unique data, and real market pull. ### Key Missions ### Profile - >4 years of experience in **B2B marketing**, ideally in startups or scale-ups - French and English fluency - Proven experience owning **content, demand generation, or growth** - Strong writing skills and a clear point of view - Comfortable working hands-on while thinking strategically - Experience working closely with Sales - Curious, data-informed, and opinionated - Comfortable taking risks and being visible Why Join Coachello? - A key leadership role with real ownership - Direct access to founders and decision-making - A rare opportunity to have an entrepreneurial role - Strong product, unique data, and real market pull - BSPCE / equity package - The chance to create a brand that shapes how people think about coaching, leadership, and work ### Recruitment Process We like to keep things simple, transparent, and human. Here’s what you can expect: **📞 Intro Call (30 min)** A first conversation with one of our founders to get to know each other, understand your motivations, and share more about Coachello’s mission and culture.**👥 Second Interview (45 min)** A follow-up conversation with another founder to dive deeper into your experience, your approach to customer success, and how you see yourself growing with us.**🎯 Case Study (1 hour)** You’ll receive a short case study to prepare and present. It’s designed to simulate real-life situations you might face in the role, and to let us see how you think, prioritize, and communicate.**🍽️ Team Lunch (Informal)** A casual lunch with part of the team, to get to know each other better, see if there’s a natural cultural fit, and give you a feel for the Coachello vibe.**🎉 Reference Check & Offer** If all goes well, we’ll move quickly to make you an offer and welcome you aboard! We are looking for a **Marketing Manager** to **own demand generation and content**, work hand-in-hand with Sales, and help turn Coachello into a brand people recognize, remember, and trust, long before they are ready to buy. This is not a “campaign execution” role. This is a **builder role**. Your mission is simple and ambitious: **make Coachello impossible to ignore** for HR, L&D, Talent leaders, managers, and CEOs. You will design and execute a marketing strategy that: - Captures existing demand (the 5% already in-market) - Nurtures future demand (the 95%) by building memory, trust, and authority - Makes Sales easier, faster, and more effective 0ur Core Belief About B2B Marketing We strongly believe that: - Advertising mostly reaches people who are not buying yet - Marketing’s real job is to **build and refresh memory links** - When buyers enter the market, they choose the brand they remember - Content, not ads alone, is the long-term growth lever Great companies win **both games**: - Capture demand today - Build demand for tomorrow You will be the owner of this strategy. **What You’ll Do** ### 1. Own Demand Generation (End-to-End) - Define and execute Coachello’s **demand generation strategy** - Connect content, SEO, email, events, and sales activation into one coherent system - Pilot and grow our inbound engine, from first touch to sales handover - Work in tight alignment with Sales to ensure marketing directly supports revenue - Feed inbound leads into Sales and nurture flows - Ensure marketing helps Sales start better conversations, not colder ones - Build and grow an engaged email audience ### 2. Events - Design and execute **high-impact events** (webinars, roundtables, conferences) in close collaboration with Sales - Ensure events support both **brand visibility and demand generation** - Turn events into reusable content and sales follow-ups ### 3. Build Content as a Growth Engine Content is our long-term moat. You will: - Define the editorial strategy and content angles - Turn our unique data into high-value insights: Examples of content you’ll drive: - “We analyzed X coaching sessions, here’s what leaders struggle with most” - “What HR and L&D leaders are actually working on right now” - Data-driven LinkedIn posts, short videos, charts, checklists, templates - Sales Alignment, Testimonials & Case Studies Work closely with AM and CSM to identify strong client stories and proof points - Create **clear, credible testimonials and case studies** that directly support Sales conversations - Continuously refresh sales assets based on real client outcomes. ### 4. Product Marketing - Own product messaging, website copy, sales decks, case studies, and key assets - Clarify what Coachello does, for whom, and why it matters - Translate complex products (AI, coaching, data) into simple, compelling narratives ### 5. Activate the Team & Coach Community - Turn employees and coaches into content multipliers - Create simple playbooks so content is shared consistently ### 6. Lead & Scale the Function - Manage and mentor a **marketing lead** - Build the foundations for a scalable marketing team - Define priorities, rituals, and operating principles ### About Coachello Plateforme d'upskilling personnalisée pour développer les compétences humaines. [Apply →](https://www.welcometothejungle.com/en/companies/coachello/jobs/marketing-manager_paris) --- Canonical: https://www.growthtalent.org/jobs/growth-marketing/coachello/marketing-manager-coachello