---
type: JobPosting
title: Head of Digital Strategy & Execution, Wealth Marketing, Director
company: Citi
companyWebsite: "https://citi.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 250000
salaryMax: 320000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://ad.doubleclick.net/ddm/trackclk/N4789.466581LINKEDIN.COM/B31905749.393702677;dc_trk_aid=614240951;dc_trk_cid=235979136;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1;dc_transparent=1;?https://jobs.citi.com/job/-/-/287/87753985456?source=APPLICANT_SOURCE-3-354&utm_medium=job_posting&utm_campaign=nam_experienced&utm_content=social_media&utm_term=393702677&ss=paid&utm_source=linkedin"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/citi/head-of-digital-strategy-execution-wealth-marketing-director-citi"
---

# Head of Digital Strategy & Execution, Wealth Marketing, Director

**Citi** · New York, NY

<!--rich-->{"tags":["Director-Level","Digital Strategy","Wealth Management","On-site NYC","$250K-$320K","Global Leadership"],"challenge":"Citi Wealth is building the next generation of digital platforms for ultra-high-net-worth clients and advisors. You'll architect the global digital strategy from the ground up-owning everything from .com to advisor platforms-and cement digital as the core engine of growth and brand differentiation.","objectives3m":["Audit current digital touchpoints across Citigold, CPC, Citi Private Bank, and Wealth at Work-identify gaps, compliance risks, and UX friction points","Define and socialize the global digital roadmap with product, design, regional leads, and senior stakeholders; lock in strategic priorities and governance model","Establish baseline KPI framework and measurement infrastructure across all digital channels-website traffic, email engagement, advisor adoption, conversion lift","Assess existing martech stack (CMS, marketing automation, personalization, analytics)-recommend tools, integrations, and modernization roadmap"],"objectives6m":["Launch optimized digital experience across at least two key platforms (e.g., Citigold digital onboarding, advisor portal redesign) with measurable lift in engagement or conversion","Build and operationalize global digital governance model-brand standards, regulatory compliance, approval workflows-rolled out across all regions","Scale digital team-hire 3-4 specialists (performance marketing, personalization, content ops); establish agency partner relationships and vendor management cadence","Deliver executive-ready monthly digital performance dashboard-track website KPIs, campaign attribution, advisor activation rates, sentiment signals across channels"],"kpis":[{"metric":"Digital Channel Engagement Rate","description":"Track email open/click rates, web session depth, advisor platform usage-benchmark against wealth management industry standards and month-over-month lift."},{"metric":"Client Conversion Funnel (by Segment)","description":"Measure qualification-to-account-opening rates across Citigold, CPC, and Private Bank segments-isolate digital touchpoint contribution."},{"metric":"Advisor Activation & Adoption","description":"Monitor advisor portal login frequency, feature usage, content engagement-proxy for advisor enablement and client-facing impact."},{"metric":"Brand Consistency & Compliance Score","description":"Audit digital touchpoints quarterly for brand alignment and regulatory adherence-flag violations, track remediation time."},{"metric":"Cross-Channel Attribution ROI","description":"Model revenue influence of digital channels (web, email, social, display)-show which channels drive highest-value client segments."}],"tools":["Marketing Automation Platform (Marketo, HubSpot, or Salesforce Marketing Cloud)","CMS (AEM, Sitecore, or proprietary)","Analytics (Google Analytics 4, Adobe Analytics, Mixpanel)","Personalization Engine (dynamic content, A/B testing)","Email Platform (Salesforce, Marketo, or custom)","DMP/CDP (Segment, Tealium, or first-party)","Project Management (Jira, Asana, Monday)","Advisor Portal Platform (custom or third-party)"],"team":{"manager":"Chief Marketing Officer or Chief Digital Officer (Citi Wealth)","current":"Small specialist team to be built out; agency partners and vendors for execution","hiring":"New hire-backfill of expanded digital leadership role"},"compensation":{"salary":"$250K-$320K base","variable":"Likely 40-60% bonus tied to digital KPIs and business growth","equity":null,"remote":"On-site, New York, NY (Citi headquarters)"},"benefits":["Comprehensive health, dental, vision coverage","401(k) matching (likely 6-8% for director level)","Generous PTO (20+ days) plus sabbatical options","Professional development budget and executive coaching","Citi employee discounts (banking, travel, wellness)"],"company":{"about":"Citi is one of the world's largest banking institutions, with deep expertise in wealth management and private banking. Citi Wealth serves ultra-high-net-worth and high-net-worth clients across multiple segments (Citigold, Citi Private Client, Citi Private Bank). They're modernizing their digital platform ecosystem to compete with digital-native wealth platforms.","founded":1812,"headcount":null,"funding":null,"customers":"Ultra-high-net-worth individuals, high-net-worth families, institutional wealth managers","culture":"Traditional banking culture with increasing emphasis on digital innovation; highly regulated, compliance-first mindset; global operations"},"forYouIf":["You've led digital transformation at a Fortune 500 financial services or wealth management firm and understand regulatory constraints (compliance, AML, data privacy)","You're equally comfortable with strategy and execution-can define a 3-year roadmap but also roll up sleeves to unblock a platform launch","You've built and scaled digital teams, managed agency partners, and owned martech infrastructure from selection through optimization","You thrive in matrix organizations and can influence without direct authority-think product, design, risk, regional teams as true partners, not obstacles","You measure everything and can translate digital metrics into business impact (client acquisition cost, lifetime value, advisor productivity, revenue influence)"],"wontWorkIf":["You expect full remote or want to avoid New York-this role is on-site and requires close collaboration with Citi HQ leadership","You're a pure strategist uncomfortable with implementation details or hands-on problem-solving; Citi expects the head of digital to also drive execution rigor","You lack experience in highly regulated industries or find compliance conversations tedious-wealth management digital is deeply governed by risk, legal, and regulatory teams","You're looking to move fast and break things; Citi's culture is risk-conscious and change-managed. You'll need patience and stakeholder alignment."],"interviewProcess":[{"step":"Recruiter Screening (30 min)","detail":"Background, digital leadership experience, regulatory exposure, appetite for on-site role and Citi culture fit"},{"step":"Hiring Manager (VP/CMO) - First Round (60 min)","detail":"Deep dive on digital strategy approach, martech decisions, team-building, and how you'd diagnose current state at Citi Wealth"},{"step":"Cross-Functional Panel (90 min)","detail":"Meet product, design, UX, compliance, and regional marketing leads. Discuss collaboration model, governance philosophy, and real challenges"},{"step":"Executive Round (60 min)","detail":"Chief Digital Officer or Chief Marketing Officer-strategic vision, stakeholder management, and board-level communication"},{"step":"Case Study / Take-Home (async, 1-2 weeks)","detail":"Likely scenario: audit a specific digital property, propose roadmap, outline risks and governance-show strategic thinking and execution mindset"}]}

[Apply →](https://ad.doubleclick.net/ddm/trackclk/N4789.466581LINKEDIN.COM/B31905749.393702677;dc_trk_aid=614240951;dc_trk_cid=235979136;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1;dc_transparent=1;?https://jobs.citi.com/job/-/-/287/87753985456?source=APPLICANT_SOURCE-3-354&utm_medium=job_posting&utm_campaign=nam_experienced&utm_content=social_media&utm_term=393702677&ss=paid&utm_source=linkedin)

---

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