---
type: JobPosting
title: Manager, Product Management - Small Business Bank, Marketing & Acquisitions Experience
company: Capital One
companyWebsite: "https://capitalone.com"
category: growth-marketing
seniority: MID
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 140000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-11
applyUrl: "https://dsp.prng.co/Ipq4Fbb"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/capital-one/manager-product-management-small-business-bank-marketing-acquisitions-experience"
---

# Manager, Product Management - Small Business Bank, Marketing & Acquisitions Experience

**Capital One** · New York, NY

<!--rich-->{"tags":["B2B SaaS","Product Management","Growth Marketing","On-site","$140K-$180K","FinTech","Manager-level"],"challenge":"Capital One's Small Business Bank is hunting for a PM who can architect the digital front door where prospects become customers. You'll own the web experience that serves the lifeblood of the US economy-small businesses-using data-driven personalization to crush friction and drive conversions.","objectives3m":["Map current acquisition funnel end-to-end: identify top 3 friction points and quantify drop-off rates by traffic source","Launch baseline A/B testing framework across homepage and core conversion flows; establish win/loss analysis process","Align cross-functional stakeholders (marketing, design, data, engineering) on OKRs for Q1; document decision-making cadence","Synthesize customer research from 10+ small business interviews to inform personalization strategy roadmap"],"objectives6m":["Ship 3+ personalization experiments; increase conversion rate by 12-18% through tailored messaging and progressive profiling","Scale winning experiments; reduce application abandonment by 15% through friction reduction in top 2 identified pain points","Build predictive modeling layer to dynamically adjust web experience based on prospect segment (industry, revenue, intent source)","Establish product-marketing feedback loop; institutionalize rapid experimentation culture with weekly iteration cycles"],"kpis":[{"metric":"Conversion Rate (Prospect to Applicant)","description":"Percentage of unique visitors who initiate a business banking application."},{"metric":"Cost Per Qualified Applicant","description":"Total digital acquisition spend divided by number of completed applications by segment."},{"metric":"Application Completion Rate","description":"Percentage of started applications that reach submission stage; tracks mid-funnel friction."},{"metric":"Time to Apply","description":"Average session duration from landing to application submission; indicator of UX friction."},{"metric":"Segment-Level Conversion Variance","description":"Conversion rate performance across small business verticals (retail, services, tech, etc.) to identify personalization gaps."}],"tools":["Google Analytics / Mixpanel","Optimizely / VWO (A/B testing)","Salesforce","Tableau / Looker","Figma","JIRA","Amplitude"],"team":{"manager":"VP/Director of Growth or Chief Product Officer (not specified)","current":"Cross-functional pod: marketing, design, data science, engineering (estimated 4-6 direct reports possible)","hiring":"New role to scale acquisition and product strategy"},"compensation":{"salary":"$140K-$180K base","variable":"10-15% bonus (estimated)","equity":"Restricted stock units (estimated 0.05-0.15% for manager-level)","remote":"On-site in New York, NY; no remote flexibility noted"},"benefits":["Health, vision, dental coverage","401(k) with company match","Professional development budget","Parental leave","Commuter benefits","On-site dining/wellness programs"],"company":{"about":"Capital One is a digital-first financial services company with $170B+ in assets, pioneering predictive modeling in credit since 1988. The Small Business Bank serves 99% of US businesses; you're building products for the economic backbone of America.","founded":1988,"headcount":50000,"funding":"Public (NYSE: COF)","customers":"Millions of small business owners across all industries","culture":"Data-driven, customer-obsessed, experimentation-first; values intellectual curiosity and cross-functional collaboration"},"forYouIf":["You've shipped 2+ growth products and can articulate the metrics that mattered; you live and breathe CAC, conversion rate, and LTV","You're comfortable with ambiguity and can make decisions with 70% data; you prototype your way to answers","You speak SQL or Python fluently enough to pull your own data and challenge analysts' assumptions","You've led cross-functional teams through messy problems and shipped under time/resource constraints; politics don't scare you"],"wontWorkIf":["You need remote work or flexibility; this is on-site, full-stop","You're a process-obsessed theorist; this role demands bias toward shipping and learning from real users immediately","You haven't managed a team or influenced matrix orgs; this PM role requires leadership chops, not just individual contribution","You're uncomfortable with financial services compliance or lengthy approval cycles; fintech moves slower than B2C SaaS"],"interviewProcess":[{"step":"Initial Screen (30m)","detail":"Hiring manager gauges growth PM fundamentals: past conversion rate wins, experimentation rigor, and team leadership examples"},{"step":"Product Case Study (60m)","detail":"Design a personalization strategy for a small business banking acquisition funnel; bring your thinking on segmentation, testing, and metrics"},{"step":"Cross-Functional Panel (90m)","detail":"Back-to-back conversations with marketing, engineering, and data lead; they'll stress-test collaboration skills and technical fluency"},{"step":"Leadership Deep-Dive (45m)","detail":"Sr. director or VP assesses strategic thinking, culture fit, and appetite for transformational work in fintech"},{"step":"Reference Calls + Offer (1-2 weeks)","detail":"Capital One calls your prior managers; offer contingent on background check"}]}

[Apply →](https://dsp.prng.co/Ipq4Fbb)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/capital-one/manager-product-management-small-business-bank-marketing-acquisitions-experience