---
type: JobPosting
title: Marketing Director
company: BURLEBO
companyWebsite: "https://burlebo.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: Austin, TX
salaryMin: 140000
salaryMax: 180000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://ats.rippling.com/burlebo/jobs/933ecad8-db24-4d69-a37e-12f439072211?jobSite=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/burlebo/marketing-director-burlebo"
---

# Marketing Director

**BURLEBO** · Austin, TX

<!--rich-->{"tags":["Director-Level","Team Builder","On-site Austin","$140K-$180K","Growth Marketing","Paid Media","Brand Strategy"],"challenge":"BURLEBO is scaling fast and needs a marketing leader who can build a department from the ground up. You'll translate brand vision into measurable growth across paid, partnerships, and retention-then hire and mentor the team to execute it.","objectives3m":["Audit current marketing operations and design scalable systems, processes, and reporting structure","Define paid media strategy and identify quick wins in channel optimization to improve ROAS","Hire 1-2 key marketing roles (likely paid media specialist or campaign manager)","Establish weekly cadence with Head of Brand and monthly reporting dashboard for exec leadership"],"objectives6m":["Launch integrated campaign across paid media, partnerships, and retention driving measurable CAC and LTV improvements","Build high-performing marketing team with clear OKRs, accountability structures, and mentorship framework","Implement marketing analytics infrastructure providing real-time visibility into channel performance and attribution","Scale paid media spend profitably across platforms with documented testing roadmap and optimization playbook"],"kpis":[{"metric":"CAC by Channel","description":"Track cost per acquisition across paid media, partnerships, and other channels to optimize spend allocation."},{"metric":"Retention/Repeat Purchase Rate","description":"Measure customer lifetime value and repeat purchase behavior driven by retention marketing initiatives."},{"metric":"ROAS (Paid Media)","description":"Return on ad spend across digital platforms; primary lever for evaluating paid media performance and scaling."},{"metric":"Marketing Contribution to Revenue","description":"Attribution of top-line revenue directly influenced by marketing efforts across all channels."},{"metric":"Team Productivity/Hiring Velocity","description":"Time-to-hire and onboarding efficiency as you build the marketing department."}],"tools":["Google Analytics / analytics platform","Paid media platforms (Facebook Ads, Google Ads, TikTok, etc.)","CRM or marketing automation platform","Email marketing platform","Project management tool (Asana, Monday, Notion)","Reporting/BI tool","Ad management tools (Supermetrics, Hyros)","Slack"],"team":{"manager":"Head of Brand","current":"No marketing team currently; you're building from scratch","hiring":"Full department build-you'll hire 2-3+ roles including paid media specialists, campaign managers, analysts"},"compensation":{"salary":"$140K-$180K base","variable":null,"equity":null,"remote":"On-site, Austin, TX (FULL_TIME)"},"benefits":["Leadership role with full P&L ownership","Opportunity to build and shape marketing culture from ground zero","Direct partnership with brand leadership","High-growth company environment with visible impact on revenue","Hiring budget to build your team"],"company":{"about":"BURLEBO is a high-growth brand (industry and founding details not provided in posting). They're scaling fast and need a marketing leader to professionalize their go-to-market function.","founded":null,"headcount":null,"funding":null,"customers":null,"culture":"High-growth, builder mentality, data-driven decision making"},"forYouIf":["You've scaled a marketing team or department and actually enjoy hiring, mentoring, and building systems","You live and breathe paid media optimization and understand channel-level ROI deeply","You can translate brand strategy into measurable marketing KPIs and hold yourself accountable to them","You thrive in fast-moving, ambiguous environments and don't need hand-holding on strategy"],"wontWorkIf":["You're an individual contributor at heart-this role is 50% team building and leadership","You need remote flexibility; this is on-site Austin only","You expect a fully-formed marketing infrastructure; you're building it from scratch"],"interviewProcess":[{"step":"Culture Index Survey","detail":"REQUIRED: You must complete this survey to be considered (https://surveys.cultureindex.com/s/VK2opX4gLU/120090)"},{"step":"Initial Screen","detail":"Conversation with Head of Brand about marketing vision and your leadership philosophy"},{"step":"Competency Deep-Dive","detail":"Discuss specific examples of team builds, paid media scaling, and data-driven decisions"},{"step":"Case Study or Strategy Session","detail":"Present 30/60/90 day plan or discuss approach to building BURLEBO's marketing department"},{"step":"Final Round","detail":"Conversation with broader leadership team (likely CEO or exec leadership)"}]}

[Apply →](https://ats.rippling.com/burlebo/jobs/933ecad8-db24-4d69-a37e-12f439072211?jobSite=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/burlebo/marketing-director-burlebo