---
type: JobPosting
title: Director, Growth Marketing
company: BritBox
companyWebsite: "https://britbox.com"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 160000
salaryMax: 200000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jointheteam.britboxinternational.com/jobs/7531925-director-growth-marketing?utm_source=LinkedIn"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/britbox/director-growth-marketing-britbox"
---

# Director, Growth Marketing

**BritBox** · New York, NY

<!--rich-->{"tags":["Streaming","D2C Growth","On-site NYC","$160K-$200K","Director-level","Performance Marketing"],"challenge":"BritBox is a scrappy British streaming service punching above its weight across 7 markets. You'll own the complete growth machine for BBC Select-from acquisition strategy to partner negotiations-with real P&L accountability and zero corporate bureaucracy.","objectives3m":["Audit current acquisition channels and establish baseline metrics for CPA, LTV, and cohort payback periods across paid, partner, and owned","Build 12-month subscriber and revenue forecasting model with scenario planning to guide budget allocation decisions","Map partner platform dynamics (Amazon, Roku Channel, etc.) and identify 2-3 quick-win optimization opportunities","Define integrated campaign framework and creative approval process, then launch first cross-channel campaign"],"objectives6m":["Deliver subscriber acquisition growth targets with improved marketing efficiency ratio (revenue per marketing dollar spent)","Launch 3-4 major integrated campaigns with documented creative performance and strategic pivot recommendations","Establish ongoing partnership strategy with syndication partners, negotiating improved organic merchandising placements","Scale highest-performing paid channels and sunset underperforming tactics based on data-driven analysis"],"kpis":[{"metric":"Customer Acquisition Cost (CPA)","description":"Track cost per new subscriber across all channels to optimize marketing spend efficiency."},{"metric":"Subscriber Growth Rate","description":"Monthly and quarterly new subscriber additions against forecasted targets."},{"metric":"Marketing Efficiency Ratio","description":"Revenue generated per marketing dollar spent; primary accountability metric."},{"metric":"Campaign ROAS","description":"Return on ad spend by campaign and channel to guide creative and media decisions."},{"metric":"Cohort Payback Period","description":"Months to recover marketing investment from subscriber cohorts."}],"tools":["Google Analytics / Mixpanel","Paid advertising platforms (Meta, Google, TikTok)","Amazon Advertising","Roku Channel","Tableau / Looker","HubSpot / Marketo (CRM)","Amplitude","Forecast modeling software"],"team":{"manager":"Senior Director, Growth Marketing & Partnerships","current":"Cross-functional growth marketing team; lifecycle/CRM partners; partner management","hiring":"Backfill/expansion for BBC Select growth leadership"},"compensation":{"salary":"$160K-$200K base","variable":"Likely 15-25% performance bonus tied to subscriber/revenue targets","equity":null,"remote":"On-site in New York, NY; full-time permanent"},"benefits":["Streaming service access (BritBox + parent company content library)","Health, dental, vision coverage","401(k) with employer match","Paid time off and parental leave","Professional development budget","Commuter benefits"],"company":{"about":"BritBox is a premium streaming service owned by BBC and ITV, launched in 2017 as the ultimate destination for British TV. Operating across 7 markets (North America, Australia, Nordics, and more), it's a lean, fast-moving organization that competes with major streamers by combining quality curation and authentic British storytelling.","founded":2017,"headcount":null,"funding":null,"customers":"Millions of subscribers across North America, Australia, Nordics, and UK markets","culture":"Fast-paced, ambitious, data-driven; scrappy startup mentality within established media infrastructure"},"forYouIf":["You've led D2C subscription growth with accountability for real subscriber and revenue targets","You're equally fluent in data analysis and creative strategy-you don't just read dashboards, you shape campaigns","You've negotiated with or managed partnerships at scale (retail, platform, distribution)","You thrive in ambiguity and moving fast; you don't need perfect data to act"],"wontWorkIf":["You're primarily a brand marketer or demand gen specialist-this is full P&L ownership","You need remote flexibility; this is on-site in NYC, full stop","You haven't managed a marketing team or influenced cross-functional strategy at director level"],"interviewProcess":[{"step":"Recruiter screen","detail":"Confirm growth background, D2C experience, and on-site NYC availability"},{"step":"Hiring manager call","detail":"Deep dive into your acquisition strategy framework and CPA/LTV philosophy"},{"step":"Strategy case","detail":"Present growth strategy for a specific scenario (new market entry, channel optimization, etc.)"},{"step":"Cross-functional panel","detail":"Conversations with Senior Director, Partner Manager, and lifecycle marketing lead"}]}

[Apply →](https://jointheteam.britboxinternational.com/jobs/7531925-director-growth-marketing?utm_source=LinkedIn)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/britbox/director-growth-marketing-britbox