---
type: JobPosting
title: Global Head of Editorial & Marketing Partnerships
company: Believe
companyWebsite: "https://careers.believe.com/en/"
category: growth-marketing
seniority: C_LEVEL
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.smartrecruiters.com/Believe/744000116631272-global-head-of-editorial-marketing-partnerships"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/believe/global-head-of-editorial-marketing-partnerships-believe"
---

# Global Head of Editorial & Marketing Partnerships

**Believe** · New York, United States

<!--rich-->{"tags":["VP Leadership","Music/Entertainment","DSP Partnerships","Data-Driven","Global","On-site NYC","$180K-$240K"],"challenge":"Believe powers 800B+ streams annually across 50+ countries. You'll own the global editorial & marketing partnership strategy that gets their artists discovered on Spotify, TikTok, YouTube, and Meta-reporting directly to the CMO with P&L accountability.","objectives3m":["Map Believe's full artist/catalog portfolio to high-impact EMP opportunities across all DSPs; establish baseline share-of-voice benchmarks","Build senior relationships with editorial/marketing leads at Spotify, YouTube, TikTok, Meta; secure 3-5 pilot programs with concrete KPI targets","Define and operationalize global KPI framework tracking editorial placements, playlist adds, promo performance by artist segment and genre","Audit existing pitching tools and data infrastructure; propose roadmap to Product for scalable EMP tech platform and automation"],"objectives6m":["Execute 2+ full-scale DSP partnership campaigns across business units (Artist Services, Label & Artist Services, TuneCore) with documented ROI","Scale local team enablement: ship playbooks, GTM materials, and genre-specific best practices to 50+ markets","Grow Believe's editorial placement rate by 25-40% YoY; increase average playlist adds per release by 30%","Establish quarterly business reviews with DSP partners; secure expanded budgets and premium opportunities for FY2026+"],"kpis":[{"metric":"Editorial Placement Rate","description":"% of releases receiving DSP editorial placements vs. total releases pitched, tracked by platform and artist segment"},{"metric":"Share of Voice vs. Competitors","description":"Believe's editorial + promotional placements benchmarked against 3-5 competitive distributors on major DSPs"},{"metric":"Playlist Add Volume & Reach","description":"Total playlist adds per release cohort and aggregate listener reach, segmented by DSP and playlist tier (editorial, algorithmic, curator)"},{"metric":"ROI per EMP Investment","description":"Revenue generated from editorial/marketing placements vs. pitching costs, tools costs, and partnership investments"},{"metric":"DSP Relationship Health Score","description":"Qualitative + quantitative scorecard measuring engagement depth, allocated budget, and opportunity pipeline with each DSP"}],"tools":["Spotify for Artists","YouTube Music Partnerships","TikTok Creator Marketplace","Meta Music Partnerships","Tableau or Looker","Salesforce or HubSpot","Pitching/submission platforms (proprietary or third-party)","Analytics/BI dashboards"],"team":{"manager":"Chief Marketing Officer","current":"Global EMP team structure across Artist Services, Label & Artist Services, TuneCore, and local markets (50+ countries)","hiring":"New VP role; likely inheriting and scaling existing EMP teams"},"compensation":{"salary":"$180K-$240K base","variable":"Likely 15-30% performance bonus tied to EMP KPIs and DSP growth","equity":"Possible if private equity-backed or pre-IPO; confirm with recruiter","remote":"On-site in New York; travel 20-30% to DSP offices globally"},"benefits":["Leadership equity or stock options (varies by Believe structure)","Comprehensive health, dental, vision; mental health support","Flexible PTO + 10+ paid holidays (France-based, generous EU standards)","Professional development budget for industry conferences (SXSW, MIDiA, etc.)","Global relocation support if hired from outside NYC"],"company":{"about":"Believe is a global artist development platform operating in 50+ countries with 2,000+ employees. They combine local expertise with a tech platform to deliver distribution, publishing, marketing, and audience development for independent artists, labels, and publishers. Portfolio brands include TuneCore, Nuclear Blast, Sentric, and AllPoints; their artists generated 800B+ streams in 2024.","founded":null,"headcount":2037,"funding":"Likely private equity or growth capital; Believe is a simplified joint-stock company under French law","customers":"Independent artists, labels, publishers across all genres; 800B+ streams in 2024","culture":"Data-driven, multi-market, artist-first; emphasis on independence, innovation, and transparency"},"forYouIf":["You've led marketing partnerships or business development at a DSP (Spotify, YouTube, Apple Music, TikTok, Meta) or for a music/media distributor-and understand how playlists, algorithmic placement, and paid promotions drive discovery","You're fluent in data: you've built KPI frameworks, run A/B tests, and translated DSP metrics into business strategy and playbooks for distributed teams","You thrive in global, matrix organizations and enjoy translating executive strategy into local playbooks for 50+ markets without micromanaging","You combine product-minded thinking with sales savvy: you can negotiate with C-suite DSP contacts, brief executives, and ship operational improvements to tech platforms"],"wontWorkIf":["You're looking for a pure content/editorial role or a back-office marketing job-this is a P&L-owning, relationship-building, strategy-execution role with heavy DSP partnership work","You lack music/entertainment industry experience or don't understand DSP mechanics (playlists, algorithms, editorial workflows, promo budgets)","You prefer hands-off leadership or struggle with ambiguity-you'll need to balance global strategy, local autonomy, and real-time tactical execution across multiple time zones"],"interviewProcess":[{"step":"Initial Screen (30 min)","detail":"Recruiter confirms DSP or music industry background, EMP/partnerships experience, and alignment on NYC on-site requirement"},{"step":"First Interview (45 min)","detail":"CMO or Head of Marketing deep-dive: your strategic framework for EMP, DSP relationship examples, and data-driven thinking"},{"step":"Case Study (Take-home, 2-3 hrs)","detail":"Analyze a fictional artist/release cohort; propose EMP strategy, KPI framework, and DSP sequencing; present your playbook"},{"step":"Cross-Functional Panel (60 min)","detail":"Meet Product, Data, and local market leaders; discuss roadmap alignment, team enablement, and GTM execution"},{"step":"CMO Close (30 min)","detail":"Final conversation on vision, priorities, 90-day plan, and cultural fit"}]}

[Apply →](https://jobs.smartrecruiters.com/Believe/744000116631272-global-head-of-editorial-marketing-partnerships)

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Canonical: https://www.growthtalent.org/jobs/growth-marketing/believe/global-head-of-editorial-marketing-partnerships-believe