---
type: JobPosting
title: Head of Growth
company: Being Health
companyWebsite: "https://www.linkedin.com/company/beinghealth?trk=public_jobs_topcard-org-name"
category: growth-marketing
seniority: DIRECTOR
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-02
applyUrl: "https://www.linkedin.com/jobs/view/head-of-growth-at-being-health-4390633542?trk=public_jobs_topcard-title"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/being-health/head-of-growth-being-health"
---

# Head of Growth

**Being Health** · New York, United States

<!--rich-->{"tags":["Healthcare","Patient Acquisition","Paid Media","Provider BD","Director-level","$180K-$240K","NYC Onsite"],"challenge":"Being Health is scaling a high-touch interventional psychiatry model (Spravato, TMS, psychotherapy) and needs a growth leader who can orchestrate patient acquisition across paid channels AND build a referral engine with providers. You'll own the full funnel in a mission-driven healthcare startup where better growth means faster access to mental healthcare.","objectives3m":["Map current patient acquisition channels, establish baseline CAC/CPL by service line (especially Spravato), and audit paid media performance across Meta/Google","Conduct 20+ provider interviews to identify top referral sources and design initial outreach playbook for psychiatrists, therapists, PCPs, and hospital systems","Build weekly growth review cadence with ops team; establish real-time dashboards tracking leads, conversions, and referral volume across CRM/EHR/ESP","Launch 2-3 paid media tests (messaging variants, audience segments, channels) to identify highest-performing patient acquisition levers"],"objectives6m":["Scale paid media spend 2-3x while maintaining or improving CAC; hit target CPL by service line with proven creative and messaging frameworks","Onboard 30+ active referral partners with documented monthly volume; establish partnership playbook with 3-month ramp targets","Build and launch lifecycle marketing program (email, SMS, retargeting) targeting lead nurturing and patient reactivation with measured LTV impact","Hire and train growth team (2-3 direct reports); document SOPs for paid media management, BD outreach, and attribution tracking"],"kpis":[{"metric":"Cost Per Lead (CPL) by Channel","description":"Target CPL by paid channel and service line; track against baseline and monthly targets to optimize spend efficiency."},{"metric":"Customer Acquisition Cost (CAC) & LTV Ratio","description":"Full funnel economics from lead to patient; aim for 3:1+ LTV:CAC ratio to prove unit economics."},{"metric":"Patient Volume by Channel & Source","description":"Monthly new patients acquired through paid media, organic, referrals, and partnerships; broken down by service line (Spravato, TMS, etc.)."},{"metric":"Provider Referral Volume & Quality","description":"Number of active referring providers, monthly referral volume per provider, and conversion rate from referral to booked appointment."},{"metric":"Lead Quality Score & Conversion Rate","description":"Lead-to-patient conversion by source; qualitative scoring for clinical fit and likelihood of treatment completion."},{"metric":"Patient Retention & Reactivation Rate","description":"Month-over-month retention and reactivation rate from lifecycle marketing campaigns; measure impact on lifetime value."}],"tools":["Meta Ads","Google Ads","CRM","EHR","ESP","Analytics Platform","A/B Testing Tool","Attribution Software"],"team":{"manager":"Executive Leadership (likely CEO or COO)","current":"Unknown; likely small growth team or solo growth function","hiring":"New role or backfill; will hire 2-3 direct reports in first 6 months"},"compensation":{"salary":"$180K-$240K base","variable":null,"equity":null,"remote":"On-site, New York City, Full-Time"},"benefits":["Mission-driven healthcare work with direct patient impact","Hands-on role with significant P&L ownership and strategy influence","Cross-functional collaboration with clinical, ops, and product teams","Competitive NYC market compensation","Growing startup with proven care model and founder commitment"],"company":{"about":"Being Health is a fast-growing interventional psychiatry startup offering evidence-based treatments including Spravato, TMS, psychotherapy, psychiatry, and integrative services like acupuncture and nutrition. The company is building a new care model centered on innovative psychiatry with a mind-body approach to drive clinical outcomes. They're redefining mental healthcare access in the US market.","founded":null,"headcount":null,"funding":null,"customers":"Mental health patients; provider networks (psychiatrists, therapists, PCPs, PHP/IOPs, hospital systems)","culture":"Mission-driven, clinical empathy, data-informed, cross-functional collaboration, fast execution"},"forYouIf":["You've scaled patient acquisition in healthcare (behavioral health, telehealth, or clinical services) and understand provider referral networks as a growth lever","You're fluent in healthcare compliance, attribution complexity, and patient privacy-and know how to build trust in healthcare marketing","You're equally comfortable building a paid media strategy deck and diving into Meta Ads Manager to debug a campaign","You're genuinely motivated by mental health access and want to work for a company with a proven clinical model and real patient outcomes","You can hire, lead, and inspire a team while staying hands-on with execution and weekly optimization"],"wontWorkIf":["You've only worked in B2C consumer growth (fashion, fitness, food) and haven't navigated healthcare compliance, patient data, or clinical messaging nuance","You prefer fully remote work or don't want to be in NYC; this role is on-site and requires regular clinical team collaboration","You're not mission-driven or skeptical about mental health treatment effectiveness; this requires genuine belief in the company's clinical model"],"interviewProcess":[{"step":"Initial Screening","detail":"Conversation with recruiter or hiring manager covering healthcare growth background, patient acquisition channels, and mission fit."},{"step":"Growth Strategy Deep Dive","detail":"Interview with Head of Growth or CEO; walk through a past patient acquisition strategy (channels, targets, optimization loop, results)."},{"step":"Provider BD Case Study","detail":"Detailed discussion of how you've built or scaled a referral network or partnership program; expect questions on playbook design and partner recruitment."},{"step":"Cross-Functional Panel","detail":"Meet with clinical leadership, ops, and product to assess collaboration style, healthcare fluency, and ability to lead cross-functional efforts."},{"step":"Founder/Executive Close","detail":"Final conversation with founder or C-suite leadership on mission, vision for growth, and long-term role expectations."}]}

[Apply →](https://www.linkedin.com/jobs/view/head-of-growth-at-being-health-4390633542?trk=public_jobs_topcard-title)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/being-health/head-of-growth-being-health