---
type: JobPosting
title: Senior Director of Lifestyle Content Growth & Partnerships
company: Ascenda
companyWebsite: "https://ascenda.com"
category: growth-marketing
seniority: SENIOR
contractType: FULL_TIME
remote: ONSITE
location: New York, United States
salaryMin: 200000
salaryMax: 280000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://jobs.gem.com/ascenda-loyalty/am9icG9zdDqSGMjTQV1heZs6qdnaoV2v"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/ascenda/senior-director-of-lifestyle-content-growth-partnerships-ascenda"
---

# Senior Director of Lifestyle Content Growth & Partnerships

**Ascenda** · New York, United States

<!--rich-->{"tags":["B2B SaaS","Loyalty/Fintech","On-site NYC","$200K-$280K","Leadership","Growth Strategy"],"challenge":"Ascenda powers rewards programs for global giants like Amex and Capital One. You'll architect an entirely new Lifestyle Content vertical-moving rewards from transactional perks into emotional resonance-and scale it across US and international markets from day one.","objectives3m":["Map competitive landscape and define 3-5 core lifestyle content segments that resonate with banking customers; validate with 2-3 pilot conversations with tier-1 bank executives","Develop economic model and pricing framework for lifestyle bundles; stress-test assumptions with Product and Data teams","Land first pilot partnership with a major US bank or fintech to validate go-to-market motion","Establish internal center of excellence: recruit key stakeholders from Product, Engineering, and Data; define quarterly innovation cadence"],"objectives6m":["Close 2-3 additional enterprise partnerships across US/international markets; target $5M+ combined ACV","Refine product offering based on pilot learnings; deliver 2-3 new lifestyle bundle configurations to market","Build playbook for segment-specific business cases and operating models; enable replicable sales motion","Establish performance dashboard tracking adoption, engagement, ROI for lifestyle content across all live partnerships"],"kpis":[{"metric":"Partnership Revenue / ACV","description":"Total contract value and average deal size from lifestyle content partnerships launched."},{"metric":"Customer Adoption & Engagement","description":"Percentage of cardholder base utilizing lifestyle content bundles; repeat usage frequency."},{"metric":"ROI for Banking Clients","description":"Quantified impact on customer acquisition, retention, and lifetime value driven by lifestyle offerings."},{"metric":"Time-to-Market","description":"Speed from pilot initiation to full bundle launch; days from concept to commercial agreement."},{"metric":"Sales Pipeline Velocity","description":"Number of qualified prospects in pipeline; conversion rate from prospect to pilot to production."}],"tools":["Salesforce","Tableau / Looker","Slack","Jira","Excel / financial modeling","Stripe / payment platforms","Google Analytics / attribution tools"],"team":{"manager":"Likely Chief Revenue Officer or Chief Commercial Officer (not specified)","current":"New vertical; will collaborate with existing Product, Engineering, Data, and Sales teams across 250-person org","hiring":"New leadership role building a new business unit from scratch"},"compensation":{"salary":"$200K-$280K base","variable":"Likely 20-30% bonus tied to partnership revenue and adoption metrics","equity":"Expected for senior leadership at growth-stage fintech","remote":"On-site, New York headquarters"},"benefits":["Equity stake in high-growth fintech (Loyalty as a Service leader)","Global team exposure across 20 cities and dual HQ (Singapore/NYC)","Direct access to C-suite banking clients (Amex, Capital One, HSBC, Brex, etc.)","Budget to build team and define new product vertical","Professional development in cutting-edge loyalty and embedded finance space"],"company":{"about":"Ascenda is a global Loyalty-as-a-Service platform powering rewards programs for major banks and fintechs worldwide (Amex, Capital One, Brex, Robinhood, HSBC, SMBC, ICBC, and others). With 250 employees across 20 cities, dual HQ in Singapore and New York, they're expanding rapidly into new verticals. You'll be one of the earliest leaders shaping their Lifestyle Content business.","founded":null,"headcount":250,"funding":null,"customers":"American Express, Capital One, Brex, Robinhood, Ramp, HSBC, Virgin Money, SMBC, ICBC, Bradesco, ANZ, HDFC","culture":"Fast-paced, high-growth, collaborative across Product/Data/Sales; bias for action; global mindset"},"forYouIf":["You've closed $5M+ deals in loyalty, fintech, or financial services and can navigate C-suite decision-makers","You're entrepreneurial: comfortable building a new business unit from scratch with ambiguous briefs and rapid iteration","You understand behavioral economics and how non-transactional value (lifestyle, experiences) drives engagement at scale","You excel at translating market signals into product strategy and can pressure-test complex financial models","You thrive in matrix environments and can mobilize cross-functional teams (Product, Engineering, Data, Sales) without formal authority"],"wontWorkIf":["You need a fully formed team and clear playbook; this role is architecting a new vertical from day one","You're purely transactional; this requires strategic partnership development, not head-count-based sales","You lack experience with complex B2B deal structures, economic modeling, or financial services-the learning curve will be steep","You prefer remote work; this is on-site in NYC with C-suite client engagement"],"interviewProcess":[{"step":"Screening call","detail":"30 min with recruiter: loyalty/fintech background, relevant deal experience, and appetite for building a new vertical"},{"step":"Hiring manager conversation","detail":"60 min with likely CRO or Chief Commercial Officer: deep dive on previous partnership wins, business model thinking, and how you'd approach lifestyle content positioning"},{"step":"Case study / economic modeling exercise","detail":"Build a business case for a lifestyle bundle offering targeted at a specific bank segment (Millennials, affluent, SMB owners, etc.); present framework and assumptions"},{"step":"C-suite panel","detail":"60-90 min with Product, Data, and CEO/COO: vision for the vertical, collaboration style, and how you'd move from strategy to execution"},{"step":"Reference calls","detail":"2-3 calls with previous C-level stakeholders (banking clients or fintech execs) you've partnered with"}]}

[Apply →](https://jobs.gem.com/ascenda-loyalty/am9icG9zdDqSGMjTQV1heZs6qdnaoV2v)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/ascenda/senior-director-of-lifestyle-content-growth-partnerships-ascenda