---
type: JobPosting
title: VP, Sales (Creator Marketing)
company: AdParlor
companyWebsite: "https://adparlor.com"
category: growth-marketing
seniority: C_LEVEL
contractType: FULL_TIME
remote: ONSITE
location: New York, NY
salaryMin: 180000
salaryMax: 240000
salaryCurrency: USD
market: USA
postedAt: 2026-06-04
applyUrl: "https://apply.workable.com/j/8A025DBB03"
canonical: "https://www.growthtalent.org/jobs/growth-marketing/adparlor/vp-sales-creator-marketing-adparlor"
---

# VP, Sales (Creator Marketing)

**AdParlor** · New York, NY

<!--rich-->{"tags":["B2B Sales","Creator Marketing","On-site NYC","$180K-$240K","VP/Leadership","Enterprise SaaS"],"challenge":"AdParlor is a performance-driven creator marketing agency backed by a NASDAQ company, uniquely positioned between influencer marketing and paid media. You'll build the sales engine from the ground up-owning the full revenue lifecycle while setting the playbook for future growth.","objectives3m":["Establish qualified pipeline of 8-12 mid-market and enterprise prospects aligned to ICP; target $500K+ in pipeline coverage","Define and document sales qualification framework, deal stages, and forecasting methodology in HubSpot","Close minimum 2 new enterprise deals ($250K+ ACV) to prove the sales motion and build credibility with leadership","Assess and onboard initial BDR support; define hiring profile and timeline for future sales team expansion"],"objectives6m":["Hit $1M+ in net-new revenue booked; maintain 85%+ forecast accuracy month-over-month","Build repeatable outbound motion targeting 50+ qualified prospects; establish conversion benchmarks by deal stage","Mentor and develop BDR to hit activity and pipeline targets; train on consultative selling methodology","Partner with marketing and ops to refine ICP, create 3-4 RFP/pitch templates, and establish sales enablement playbook"],"kpis":[{"metric":"Net-New ACV Booked","description":"Annual contract value closed from new business; target $1M+ in first 6 months."},{"metric":"Pipeline Coverage Ratio","description":"Total qualified pipeline vs. net-new revenue target; maintain 3-4x coverage minimum."},{"metric":"Deal Velocity & Win Rate","description":"Average sales cycle length and percentage of proposals that close; benchmark by deal size."},{"metric":"Forecast Accuracy","description":"Actual revenue closed vs. forecasted; target 85%+ accuracy month-over-month."},{"metric":"BDR Pipeline Generation","description":"Qualified opportunities sourced by development team; measure quality and conversion rate."}],"tools":["HubSpot","Meta Ad Manager","Salesforce (implied)","LinkedIn Sales Navigator (implied)","Slack","Zoom","Google Workspace"],"team":{"manager":"General Manager / CEO","current":"You + 1 BDR (to be hired/trained); cross-functional support from marketing, strategy, account, and ops","hiring":"New backfill-you're building the sales function from the ground up and will hire your first sales team members in months 4-6"},"compensation":{"salary":"$180K-$240K base","variable":"Estimated 30-50% bonus on net-new ACV or revenue targets","equity":"Likely equity grant; not specified-negotiate with GM","remote":"On-site, New York, NY (no remote indicated)"},"benefits":["Equity stake in a NASDAQ-backed, high-growth marketing agency","Direct reporting to leadership; seat at senior strategy table","Hands-on sales role with mentorship opportunity-not just management","Exposure to enterprise creator marketing budgets ($250K-$1M+ deals)","Industry event and conference representation for thought leadership"],"company":{"about":"AdParlor is a full-service influencer and creator marketing performance agency owned by Fluent, Inc. (NASDAQ: FLNT). They specialize in complex, outcomes-driven creator programs for mid-market and enterprise brands, combining creator-first thinking with enterprise-grade performance rigor and deep Meta partnership credentials.","founded":null,"headcount":null,"funding":"Privately held, subsidiary of public company Fluent, Inc. (NASDAQ: FLNT)","customers":"Mid-market and enterprise brands; CMOs, VPs, Directors of Marketing managing 6-7 figure creator budgets","culture":"Performance-driven, creator-first, outcomes-obsessed; entering a growth phase with emphasis on scalability and rigor"},"forYouIf":["You've closed 8+ years of complex, high-value B2B deals-ideally in marketing services, influencer marketing, or performance media","You thrive in a 'build' phase: you're equally comfortable carrying a personal quota and mentoring junior sellers","You understand influencer marketing or creator economy dynamics-or can learn them fast and speak credibly to enterprise CMOs","You're metrics-obsessed: you live in CRM, forecast with discipline, and tie everything back to revenue impact"],"wontWorkIf":["You need a large, established sales team immediately-this is a 1-2 person function you're building from scratch","You're uncomfortable with complex, multi-stakeholder enterprise sales cycles and RFP-driven deals","You haven't carried a personal quota as a VP or haven't worked in performance-driven B2B sales-this role requires both"],"interviewProcess":[{"step":"Screening Call","detail":"Recruiter or GM explores your background in complex deal sales, influencer marketing exposure, and appetite for a build-phase VP role."},{"step":"Sales Case & Deal Review","detail":"Walk through 2-3 largest deals you've closed: discovery process, stakeholders, pricing strategy, negotiation, and how you'd approach similar creator marketing deals."},{"step":"GM / Leadership Conversation","detail":"Deep dive on sales strategy, ICP definition, outbound motion design, forecasting rigor, and how you'd structure the team as it grows. Expect questions on creator/influencer marketing knowledge."},{"step":"Cross-Functional Panel","detail":"Brief conversations with marketing, ops, or account leadership to assess fit on collaboration and ability to understand end-to-end client success."}]}

[Apply →](https://apply.workable.com/j/8A025DBB03)

---

Canonical: https://www.growthtalent.org/jobs/growth-marketing/adparlor/vp-sales-creator-marketing-adparlor